Earn more. Work less. Love your business again.
I'm Sarah Cordiner. I teach business owners & organisations how to message, package, price, market and scale their business, using tech, AI and automation to do it faster, leaner and easier.
Any industry. Any size. Anywhere in the world.
Learn HOW & get it DONE.
You started a business for freedom. Instead, you got a never-ending to-do list.
And despite all your hard work, your income has hit a plateau. You're brilliant at what you do, but somewhere along the way the business started running you.
You know AI could do it. You just don't know how.
Chasing invoices, answering the same emails, copy-pasting at 10pm. You know there's an AI agent for that. Nobody's shown you how to build it.
There's an automation for that. But how?
You've dabbled with ChatGPT and you can see what's possible. But turning that into automations and systems that actually run? Never been taught.
Fourteen tools. Nothing talks.
Three logins you've forgotten, subscriptions you don't use, and a tech stack held together with sticky tape and hope.
Marketing is a "when I get time" job
And you never get time. So the leads are lumpy, the content is sporadic, and the calendar feels feast or famine.
Overheads up. Profit... not so much.
More staff, more software, more hours. Somehow the bank account didn't get the memo.
All hype, no recipe
You've watched the videos promising AI will change everything. Loads of inspiration, zero step-by-step. So nothing actually gets implemented.
Here's the truth: you don't need more inspiration. You need the recipe.
Get the recipe in the Legends Lab →Everyone tells you it's possible. I give you the recipe.
Plenty of people online will tell you AI can run half your business. Almost nobody shows you how. Inside the Legends Lab you get the prompts, the AI training and step-by-step agent building across multiple tools, so you can start handing over the manual, repetitive admin you shouldn't be doing on the day you join.
Copy, paste, done
Ready-to-use AI prompts for every part of your business, from marketing to admin to sales. New ones almost every day.
Step by step, tool by tool
Follow-along workshops in Claude, GrokBot, ChatGPT and Tekmatix. No jargon, no skipped steps, no "just figure it out".
Agents and automations that work
Build your own AI agents and automations with me, then hand over the admin, follow-ups and busywork. You stay the pilot.
More done than you've ever done. Fewer overheads than you've ever had. More profit than you've ever made.
The whole business. Just faster.
Not just the tech. The tried-and-true business fundamentals, plus the latest AI tools and agents to do them in a fraction of the time. Traditional wisdom, turbocharged.
Messaging
Say what you do so clearly that the right people instantly think "that's me".
Packaging
Turn your knowledge and services into offers, courses, memberships and programs people actually buy.
Pricing and profit
Price with confidence, plan for profit and stop leaving money on the table.
Marketing and leads
Content, SEO, social, email and funnels that bring leads in while you get on with your day.
Sales and automation
Checkouts, follow-ups, workflows and customer journeys that run without you babysitting them.
AI agents and scaling
Claude, GrokBot, AI agents and a shared AI brain for your business. Your unfair advantage.
New prompts, tools and "you need to know this" updates land almost every single day. Because in AI, last month is ancient history.
Pick your unfair advantage.
I'm a teacher at heart. I'd much rather show a room full of people how to do it than do it for one. So here's how to get the best of me.
The Legends Lab
Your business growth HQ, and the only place to get all of me. Grow your business with tech, AI and automation as your unfair advantage, with me in your corner every step of the way.
- My entire vault: 100+ on-demand workshops and courses
- Step-by-step AI agent and automation training in Claude, GrokBot and more
- Every new online workshop, live, including my Claude CoWork and GrokBot masterclasses
- Daily tips, prompts and "you need to know this" AI updates
- Direct access to me in the members' WhatsApp group
- Live monthly sessions with me, plus the recordings
- Your personalised success checklist and training path
$149 AUD / month
That's about $5 a day. Less than your coffee habit, and a lot more useful. Cancel anytime, and your rate is locked in for as long as you stay.
Book me to speak or train your team
For conferences, associations, business networking groups and organisations who want their people leaving the room with AI set up and working, not just "inspired". Trusted by Fortune 500 and ASX-listed companies in Australia and internationally.
Get It Done sessions
Need it built, not just explained? We jump on together, online or in person, and build it live: your sales page, funnel, checkout and automations.
Hands-on builds are done inside Tekmatix. On another platform? I can still give you advice and strategy.
Prefer to just pick a time? See my calendar
Just want to build your AI workforce this week? Grab the GrokBot Masterclass on its own for $149 AUD, or get it included free inside the Legends Lab.
on stage or at a workshop, audience in view
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Educator first. Tech nerd second. Rebel always.
I'm not here to tell you what to do. I'm here to show you how, then make sure you actually do it.
I'm a postgraduate-qualified educator and teacher trainer. I've taught in a UK prison, trained the long-term unemployed, ran a university campus, and spent the last 20+ years building businesses of my own.
Today I'm the founder and CEO of Tekmatix, and I've helped over 280,000 students in 181 countries grow their businesses. Everything I teach, I've tested in my own businesses first. The wins, the fails, and the "please don't do what I did" moments.
I don't just teach this stuff. I built the platform.
Tekmatix is the all-in-one business platform I created so business owners could stop duct-taping fourteen tools together. CRM, websites, funnels, courses, memberships, email, automations and AI agents, all under one login, with real training and real humans to help.
- CRM
- Websites
- Funnels
- Courses
- Memberships
- Email and SMS
- Automations
- AI agents
- Social scheduling
Don't just take my word for it.
Sarah Cordiner's training has helped me grow my online business from zero to $300k in 2 years.
It helped me finally pull everything out of my brain and turn it into my own membership course.
I've had the pleasure of working with Sarah for over 8 years now... the quality of her teaching is outstanding.
Sarah is the consummate professional who delivers way more than you might expect.
I wish I'd taken her training earlier. Sarah is amazingly generous and thorough with her explanations, demonstrations, and practical tips.
Steal my best stuff. It's free.
50+ AI tips and prompts to grow your business
The exact ways I use AI to grow my own businesses. Copy, paste, profit.
Get the free guide →Sarah's blog
Hundreds of practical, no-waffle how-tos on AI, automation, marketing and growing your business.
Start reading →The Sarah Cordiner Show
Business growth, tech, AI and automation for your commute, your walk or your washing up.
Listen now →Your competitors are using AI. Let's make sure you're using it better.
Join the business owners who've stopped drowning in admin and started building a business that works for them.
$149 AUD a month / Cancel anytime / Rate locked in while you stay
See you inside. Sarah x
Connect with Sarah
Sarah Cordiner Show
Podcast
Sarah Cordiner hosts the Sarah Cordiner Show podcast, where she talks all things growing a business using tech, AI, and automation, as well as the most traditional methods for scaling a business.