Making it right when you’ve got it wrong: How to use a business mistake to enhance your reputation
As a company that promotes itself as ‘training development experts’, we had conducted a mail-out campaign the day before to over 1,000 prospective clients that
contained samples of our work. These samples had been checked, rechecked, audited by professional (and very expensive) auditors and been verified and validated by subject matter experts. We were feeling awesomely optimistic about our campaign.
**Cue: Sickening heart sinking moment**
when you’ve got it wrong, and still come out (humbly) on top:
You have failed your staff in some way, whether it be training, clarity, structure, policy, process, procedure, support, resources or something else.
attention something you may not have known about as the CEO.
their surprise at getting such a nice phone call from the CEO, thanked me back, and wished me luck going forward.
How do you ‘get it right, when you’ve got it wrong’ in your business?