Brand partnerships with Sarah Cordiner
UGC video / Sponsored promotions / Brand partnerships

Get your brand in front of business owners who already trust me.

I have spent over 20 years building a loyal, opted-in audience of small business owners and entrepreneurs in 118 countries. If your product genuinely helps them, I can create authentic video content for your own marketing, or introduce you to my audience in a way that feels like a recommendation from a friend. Because that is exactly what it is.

118 countries 20+ years building this audience Warm, opted-in email list

Every partnership is vetted. I only promote what I have tested myself.

Sarah Cordiner demonstrating an app on her phone on stage
Tested by me.
Shown to them.
55 / 35Per cent of my audience in Australia / the US
Who you will reach

A warm audience beats a big cold one.

I am a micro-influencer, and proudly so. My audience is not a random scroll of followers. They are business owners who have learnt from me, bought from me and opened my emails for years. When I recommend something, they listen.

Where my audience lives

Australia, around 55% United States, around 35% UK and the rest of the world, around 10%
20+Years building this audience
118Countries my audience lives in
55%Based in Australia
35%Based in the United States
01

Small business owners

Running real businesses and always looking for ways to save time, sell more and stress less.

02

Entrepreneurs and founders

Building and scaling, and happy to invest in tools that give them an edge.

03

Coaches, consultants and course creators

Experts who sell their knowledge online and need the tech to deliver it.

04

Service businesses

Agencies, trades, clinics and professionals moving their admin to AI and automation.

Why my audience actually responds.

A warm, long-term email list

Every contact opted in, and most have been reading my emails for years. That history is why my open rates are high. No bought lists, no cold contacts.

Real engagement on Facebook

My personal Facebook page is where my audience talks back. High views, real comments and genuine conversations, not bots and empty likes.

They are buying tools to grow

I teach tech, AI and automation, so my audience is actively looking for software and services that make running their business easier.

Current list size, open rates and engagement numbers are in my media kit. Request it here.

Why brands trust me with their name

Your brand sits next to a reputation built over 20 years.

280,000+ students taught in 181 countries 20+ industry awards Female Entrepreneur of the Year 2023 Featured in Forbes, HuffPost and Times Higher Education Trained Fortune 500 and ASX-listed companies Founder and CEO of Tekmatix Postgraduate qualified educator 5x international #1 best-selling author
Two ways to work together

Pick what you need from me.

Want scroll-stopping video content to run on your own channels and ads? Or want to be seen and recommended by my audience? Or both? Here is how it works.

Your channels

User-generated video content

I create, film and present videos about your product that you use in your own marketing.

  • Real user, real screen, real results
  • Short hooks or full demos, 30 seconds to 3 minutes
  • Publish-ready or raw, your choice

From

$1,000 USD per video

See the UGC packages ↓
My channels

Sponsored promotion to my audience

I introduce your product to my audience through live streams, email, social, and my blog.

  • Live multistream demos with me
  • Exclusive emails and social posts
  • Evergreen blog posts and backlinks for SEO

From

$250 USD

See the promotion packages ↓
User-generated content

Videos about your product, made by a real user.

The fastest-growing SaaS, tech and software companies use user-generated content as a core marketing asset. Real people, real screens, useful information and a bit of humour convert better than studio ads, and build trust with your buyers fast.

I create, film and present every video myself, as someone who has actually used your product. You get content your audience believes.

Intrigue

Short hook videos built for Reels, Shorts, TikTok and ads. I recommend under 60 seconds for these.

Demo

Full demonstration videos walking through how your product works and why it matters, up to 3 minutes.

Sarah Cordiner at her laptop with a headset, explaining something on screen
Filmed and presented
by me, personally.
Done for you

UGC Package 1: Publish-ready videos

Fully edited and ready to post the moment they land.

$1,500

USD per video / non-exclusive rate*

  • 30 minute strategy call with me to lock in style, content and topics (after your 50% deposit)
  • I create, film and present the videos myself
  • 30 seconds to 3 minutes, depending on where they will be published
  • Edited with pop-ups, sound effects and text where it helps
  • Delivered publish-ready, by the deadline and frequency we agree
  • Up to 3 edited videos per week for your brand
Enquire about UGC Package 1 →
Your team edits

UGC Package 2: Raw, unedited videos

For brands with an in-house editor who want the raw footage.

$1,000

USD per video / non-exclusive rate*

  • 30 minute strategy call with me to lock in style, content and topics (after your 50% deposit)
  • I create, film and present the videos myself
  • 30 seconds to 3 minutes, depending on where they will be published
  • Delivered raw and unedited, so your team can cut them your way
  • Delivered by the deadline and frequency we agree
  • Up to 5 raw videos per week for your brand
Enquire about UGC Package 2 →

Need a regular batch? Custom packages are available based on the number and frequency of videos, intrigue or demo style, and publish-ready or raw delivery. *Rates are for non-exclusive agreements. Ask about exclusivity.

Ask for a custom quote
See my style

A few examples of my UGC videos.

Press play. This is the energy, honesty and personality your product gets.

How I make UGC videos

UGC example 01

UGC example 02

UGC example 03

See me on camera

Want more? Binge my YouTube channel.

Hundreds of videos of me teaching tech, AI, marketing and business on camera. It is the best way to see how I explain a product, how I talk to my audience, and whether my style suits your brand.

How it works

Clear, simple and in writing.

No surprises for you, and no surprises for my audience. Here is exactly what happens from your first message to go-live.

01

Send your enquiry

Tell me about your brand, your product, the package you are interested in and your timing, using the form below.

02

I do my due diligence

I research your company and test your product myself. If I would not recommend it to a friend, I will tell you honestly and we go no further.

03

We agree the scope

Deliverables, dates, key messages and must-haves, all agreed and written down before anything else happens.

04

We both sign a contract

Nothing starts until a contract is signed by both of us. It sets out exactly what you get, when, and on what terms.

05

Payment and strategy call

Payment as set out in your agreement. UGC projects start with a 50% deposit, then a 30 minute strategy call with me to lock in style and topics.

06

Create, deliver, go live

I create and deliver or publish on the dates we agreed, clearly disclosed as a paid partnership so my audience's trust stays intact.

My promise to my audience

Why saying no sometimes protects you too.

My audience trusts me because I have never sold them out. That trust is the thing you are paying to be part of, so I guard it carefully. Here is what every partnership comes with:

  • I only promote products I have researched, tested or used myself
  • Every sponsored piece is clearly disclosed as a paid partnership, in line with ACCC (Australia) and FTC (US) guidelines
  • I speak in my own voice with my honest opinion. That is why it works
  • I always have the final say on what goes out to my audience

A great fit

  • SaaS, AI and automation tools for business
  • Marketing, sales and productivity software
  • Business education, events and training
  • Services built for small business owners
  • Anything I would genuinely use in my own business

Not a fit

  • Get-rich-quick, MLM or income-claim offers
  • Crypto, gambling or high-risk financial products
  • Products I have not been able to test
  • Direct competitors to Tekmatix
Questions and the fine print

Everything you need to know before you enquire.

If I pay for a package, is it guaranteed to go ahead?

No. Every request is vetted, and I have the final decision on every partnership. Enquiring, or paying for a package, does not guarantee your promotion or content will go ahead. Before any work starts, we both sign a contract that sets out exactly what will happen.

Do you guarantee results or sales?

No. I will create and share your content with care, to the audience and on the channels we agree, but I do not guarantee any views, clicks, leads, sales or other outcomes. Anyone who guarantees you sales from a sponsored post is guessing.

Will there be a contract?

Always. A contract is signed by both parties before any work or promotion begins. It covers deliverables, dates, payment and how the content can be used.

Will my promotion be disclosed as sponsored?

Yes. Every sponsored piece is clearly labelled as a paid partnership, in line with ACCC and FTC guidelines. Honest disclosure is what keeps my audience's trust, and their trust is the reason you want to reach them.

Can I write the script or approve the content?

You can give me your key messages, features and must-says in the brief, and for Packages 3, 4, 5 and 6 you supply the copy or article. I present in my own voice and style (that is why it works), and I always keep the final say on anything that goes out to my audience.

Who owns the UGC videos?

How you can use the videos is set out in your agreement. My standard UGC rates are for non-exclusive agreements. If you want exclusivity, ask and I will quote for it.

Can I see your audience numbers?

Yes. My media kit has my current email list size, open rates and social engagement. Request it in the form below.

Can I mix and match packages?

Absolutely. Plenty of brands pair UGC videos with a sponsored email or live demo. Tell me what you have in mind in the form and I will put together a custom package.

Start here

Tell me about your brand.

Every enquiry is read and reviewed personally. The more detail you give me, the faster I can give you a straight answer.

Please include

  • Your company name and website
  • The product you want promoted or featured
  • The package or packages you are interested in
  • Your ideal timing and any deadlines
  • Whether you would like my media kit
Reviewed personally No obligation Contract before any work
Brand partnership enquiry
Ready when you are

If it is good for my audience, let's make it happen.

Send me the details of your brand and product. If it is a fit, I will come back to you with next steps and we will get it in writing.

Talk soon. Sarah x

Are you a business owner rather than a brand? You will get far more out of the Legends Lab.