What are the different ways you can create courses and how do you price the different types of courses?

What are the different ways you can create courses and how do you price the different types of courses?

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What are the different ways you can create courses and how do you price the different types of courses?

How can you take your intellectual property—all the knowledge you’ve gained through your experiences, and present it to the world in a commercial format?

Well, in this video I will explain a number of different ways that you can package up your knowledge.

Not all ‘courses’ are the same!

Some are self-study and require ZERO input from you, and other could be highly intimate and facilitator-led.

The BEST way to maximise your profitability is to create a number of variations of your course…

some low priced, some mid-priced and some high-priced…

📍 The low-price, but high-volume courses

At the lower end of the course/content pricing spectrum, we offer eBooks, eGuides, templates, resources, free webinars, and workshop recordings. These are items you can either give away for free or sell at a low price point.

📍 Mid-price courses

As we move into our mid-tier pricing, consider self-study online courses. These courses require minimal overhead since they only need the learner to log in and consume the content at their convenience, supported by reminder emails.

Once created, these courses require very little of your time and are highly scalable.

Whether you have one student or one million, its pretty much entirely automated (especially if you are using a platform like Tekmatix).

📍 Mid-Higher priced courses

In higher-tier offerings, include more personalised experiences such as coaching programs or live training sessions. These could involve one-on-one sessions or group workshops, necessitating higher pricing due to the direct involvement of your time.

Subscriptions are a fascinating model that can fit both lower and higher pricing tiers. Despite their low individual price, subscriptions can generate significant revenue due to their cumulative nature. As more people join, your recurring monthly revenue increases, significantly boosting your bottom line and increasing your company’s valuation by providing consistent income.

📍 Top High-End Offerings

At the top of the model, you introduce intensive, personalised services like immersion retreats, bootcamps, and done-for-you services.

For example, in my course creation bootcamp, participants come away with a completed course—filmed by my crew and set up on a platform by my tech team—all within a few days.

📍 Which one should you go for?

Consider picking one hero product that aligns with your business model and what you enjoy delivering the most. This simplifies your business and ensures a clear path for customer engagement.

Even if you’re capable of offering a broad range of services—as I do with my 280,000 students—you’ll need to streamline your approach to manage effectively. Despite having multiple offerings, I prioritise my Legends Lab membership as my hero product, because it aligns closely with my preferences and style, presenting it to my customers first before other options.

However – you can, like me, offer the entire range to maximise how many you can serve and support at all market levels.

If you want to learn how to create a highly successful business with courses, coachig programs, memberships, bootcampas and digital products, come and join us in my Legends Lab: www.sarahcordiner.com/legends

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5 Ways To Become a Well-Known Expert In Your Industry

Start Making Your Knowledge Work & Changing Lives Today

Take your knowledge out of your head and turn it into a profitable online business.

Dramatically increase your industry reputation, reach a global audience, gain a passive income and impact people's lives all over the world through your expertise.

Let me help you commercialise your IP, create and publish your courses and build a highly successful online business as a stand-out leader in your field of expertise.

Here are 5 ways that I can help you become a well-respected leader in your industry:

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The Legends Lab

For those who are ready to become a stand-out leader in their field of expertise.

The Legends Lab is Sarah's ongoing coaching membership where you will learn how to become a well-known expert in your industry.


Concept To Course

Create and launch your online course or membership in just 30 days in my once-a-year course creation group coaching program.  Daily support, live calls, group learning and massive results, fast! 

done for you course creation set up

Done-For-You Services

Why not just hand it over to the experts? I can create your course plans, set up your online school, create slides, connect all of your technology & software, create your email automations and more.


Special Deals & Free Trials on my FAVOURITE Tech Tools & Software!

Click on the images below to get more information about the deals.

TekMatix is the market-leading all-in-one business platform, CRM and course creation platform.

It is your course platform, website, blog, email marketing software, ai bot, customer record management system, social media planner and auto-posting tool, calendar booking software, paid ads manager, sales manager and much much more. FIND OUT MORE HERE

Interact: Quiz making tool

AppSumo: Tech deals for business tools

Podcast.co Podcast hosting & distribution

Camtasia: Video Recording & Editing

Canva: Graphic Design

VideoAsk: Interactive Video Funnels

StreamYard: Livestream To Multiple Channels

TubeBuddy: YouTube Analytics & Competitor Data

Fiverr: Freelancers & Cheap Services

HeySummit: Host Summits and conferences

Creative Fabrica: Graphics, Illustrations and Images

Envatoelements: Unlimited Commercial Use Video Clips, B-roll, Audio, Music, Sound Effects

Loom: Record your screen and face videos

Course creation equipment that I recommend on Amazon

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