TL;DR

• You already have a lead magnet. It is sitting in your old webinars, workshops and videos.
• Get the transcript and give it to your AI with your brand style guide.
• Ask for one useful resource: an eGuide, workbook or checklist that gets a quick win.
• Review it properly. It is your material, so make sure it still sounds like you.
• Add a 2-field opt-in form and a delivery workflow, then test it.
• Repurpose the same recording into blogs, emails, social posts and short videos.

What’s in this post

1. The biggest lead magnet excuse I hear
2. What you probably already have
3. Step 1: Pick one recording
4. Step 2: Get the transcript
5. Step 3: Ask your AI to package it
6. Step 4: Review it like an educator
7. Step 5: Add an opt-in form
8. Step 6: Deliver it automatically
9. Step 7: Squeeze every drop of value
10. The prompt that does it all
11. FAQs

Full disclosure: I’m the founder of Tekmatix, the platform I run my whole business on, so yes, I’m a little biased. The ideas below work in any decent CRM. I’ll just show you exactly how I do it in mine.

BAM.

Lead magnet.

Done.

The biggest lead magnet excuse I hear

One of the biggest excuses I hear from business owners is: “I don’t have time to create a lead magnet.”

Meanwhile, they’re sitting on HOURS of content they’ve already created.

I get it. When you picture “making a lead magnet”, you picture three days staring at Canva, or writing yet another 47-page eBook nobody reads. So it goes on the “one day” list and stays there for a year.

But a lead magnet is just a genuinely useful resource someone gets in exchange for their name and email address. And if you’ve ever taught anything, you’ve already done the hard part.

What you probably already have

Have you ever recorded:

• A webinar?
• A workshop?
• A tutorial?
• A training session or presentation?
• A masterclass or live stream?
• A podcast episode where you really taught something?

Then you’ve potentially already created your lead magnet. You just haven’t packaged it yet.

This is especially true if you run free online workshops (which I still believe are the best lead magnet out there). Every single one you teach leaves behind a recording that can become your next freebie. I’ve written up exactly how I run my free online workshops as a lead magnet, step by step, if you want to start there.

Step 1: Pick one recording

Just one. Don’t go auditing your whole back catalogue. Choose the recording that best fits these three tests:

• Your ideal customer really needs it. It solves a problem they have right now.
• They constantly ask you about it. The questions in your inbox are your best clue.
• It gets them a quick result. A lead magnet should give people a win they can feel, fast.

If the recording leads naturally to something you sell, even better. Your lead magnet should be the first step on the path to your paid offer, not a random detour.

Step 2: Get the transcript

Most tools will give you one for nothing: Zoom cloud recordings, YouTube auto-captions, Descript, Otter, or the transcript feature in your video editor. Download it as plain text.

Give it a quick skim and remove anything private, like attendee names, emails or anything said in confidence. Then you’re ready.

Step 3: Ask your AI to package it

I recently took the transcript from one of my recordings and gave it to Claude. I asked it to turn it into a beautifully structured, web-based eGuide and workbook using my branding.

And BAM.

It took the information I’d already taught and transformed it into a resource I could share with my audience. No starting from scratch. No three days in Canva. No writing another 47-page eBook.

The CONTENT already existed. AI simply helped me repackage it.

Two things make the difference between a generic result and one that is unmistakably yours:

• Give it your brand style guide first (colours, fonts, logo, tone of voice), so it comes out on-brand.
• Tell it to use only your material. The AI works from your original transcript, so the ideas, stories and examples are yours. It is packaging, not inventing.

Step 4: Review it like an educator

This is the bit people skip, and it’s the bit that protects your reputation. Read the whole thing as if you were the learner:

• Does every section get them closer to the result you promised?
• Does it sound like you? Fix any phrase you would never say.
• Is every fact, number and claim actually from your teaching?
• Do the exercises make them DO something, not just read?
• Does it end by pointing them to the next step with you?

You’re the expert. The AI is your very fast assistant. Your name goes on it, so you approve it.

Step 5: Add an opt-in form

Now you connect it to your marketing system. Create a simple opt-in form asking for just two things:

• First name (make it required, so you can personalise your emails)
• Email address

That’s it. Every extra field you add reduces your opt-ins. Put the form on a short opt-in page that explains what they get and why it will help.

How I do it in Tekmatix: forms live under Sites, then Forms, and the opt-in page goes in a funnel step. My AI can build both for me in my branding, and I just approve it. I walk through the whole set-up in how to create a lead magnet in 13 minutes using AI and Tekmatix.

Step 6: Deliver it automatically

They submit the form. Your CRM captures the lead. Then your automation delivers the resource.

A good delivery workflow does five things, every time, without you lifting a finger:

1. Triggers when your opt-in form is submitted
2. Tags them as a mailing list subscriber
3. Tags which lead magnet they opted into, so you know what brought them in
4. Emails them the link to their resource straight away
5. Drops them into your welcome sequence

If you want the full detail on how forms, tags and workflows fit together, read how to create automated workflows for purchases and opt-ins in Tekmatix. And for what happens after they opt in, here’s how to create a welcome email sequence that turns subscribers into customers.

Then test it. Opt in with your own email and check every step works before you share the link anywhere.

Congratulations. You’ve just turned something you already created into a lead-generation system.

Step 7: Squeeze every drop of value

THIS is what I mean when I talk about doing more marketing without creating more work. One webinar could become:

• A lead magnet
• An eGuide
• A workbook
• A blog post
• An email sequence
• Social media posts
• Short videos
• FAQs
• A downloadable checklist

You don’t necessarily need MORE content. You need to get better at squeezing every drop of value from the content you’ve already created.

The prompt that does it all

Here’s the bit that still makes me giggle. These days my AI is connected to my Tekmatix account, so I don’t even build the form and workflow myself. I give it the transcript and this prompt, it builds everything as a draft, and I review and approve it.

Here is the transcript of my [webinar / workshop / video] called "[title]" and my brand style guide.

1. Using ONLY what I teach in the transcript, create a web-based eGuide and workbook for [ideal customer], with a benefit-led title, clear sections, an exercise after each section and a checklist at the end. Keep my voice and do not add facts or claims that are not in the transcript.
2. In my Tekmatix account, create an opt-in form with First name (required) and Email.
3. Build an opt-in page in my branding that explains what they get and why it helps, with the form embedded, and a thank-you page.
4. Create a workflow triggered by that form that: adds the tag "mailing list", adds the tag "opted in: [lead magnet name]", sends an email in my voice with the link to the guide, and adds them to my welcome sequence.
5. Leave everything as a draft and send me the links to review. Do not publish anything until I approve it.

Want to save even more time next time? Once it works, ask your AI to turn these steps into a reusable skill, so it knows exactly how to build your lead magnets from now on.

Your homework

1. Find ONE recording you’ve already made.
2. Get the transcript.
3. Give it to your AI tool of choice, with your brand style guide.
4. Ask it to transform your best teaching into a useful resource for your ideal customer.
5. Review it and make it yours.
6. Add an opt-in form.
7. Deliver the resource automatically.

BAM. You’ve got yourself a lead magnet.

And if you don’t have a recording yet, run a workshop. Here’s how I run free online workshops as a lead magnet, with a prompt for every step. Teach it once, and you get the leads on the day and a brand new lead magnet from the replay.

Want to go deeper?

• Lead Magnet Launcher: Create and Launch a List-Building Lead Magnet
• How to create a lead magnet in 13 minutes using AI and Tekmatix

FAQs

How do I create a lead magnet with AI?

Take something you have already taught, such as a webinar, workshop, training session or video, and get the transcript. Give the transcript and your brand style guide to your AI and ask it to turn the best teaching into a useful resource, like an eGuide, workbook or checklist. Review it, put it behind a simple opt-in form, and set up a workflow that delivers it automatically.

What content can I turn into a lead magnet?

Almost anything where you taught something useful: webinars, workshops, live streams, tutorials, presentations, masterclasses, podcast episodes, training sessions and even long client calls (with permission and private details removed). If it helped someone do something, it can become a lead magnet.

Which AI tool should I use?

Any good AI will do it. I used Claude for the example in the video, but ChatGPT and GrokBot work too. The important part is giving it your own material and your brand style guide, so the result sounds like you and looks like you.

Will an AI-made lead magnet sound like me?

It will if it works from your original material. Because the AI is repackaging your own transcript, the ideas, stories and examples are yours. Always read it through, fix anything that is not quite how you would say it, and check every fact before you publish.

What format should my lead magnet be?

Pick the format that gets your ideal customer a quick win: a short eGuide, a workbook with exercises, a checklist, a template or a mini course. Web-based guides are brilliant because they look great on a phone and you can update them any time.

How do I deliver my lead magnet automatically?

Create an opt-in form that asks for first name and email. Then build a workflow triggered by that form that tags the new subscriber, emails them the link to the resource and adds them to your welcome sequence. In Tekmatix the whole thing can be built for you by your AI.

Can one webinar really become a whole marketing system?

Yes. One recording can become a lead magnet, a workbook, a blog post, an email sequence, social posts, short videos, FAQs and a checklist. You do not need more content. You need to get more value from the content you already have.

Sarah x