Edupreneurship: The ONLY Growth Strategy You’ll Need in 2017

Edupreneurship: The ONLY Growth Strategy You’ll Need in 2017

course starter kit combo

Get Sarah's FREE Course Creation & Business Growth Training

Once upon a time, it was he who shouted loudest that made the most sales; but gone are the days of the toe-curling ‘buy my stuff’ marketing techniques.  The only action this method attracts today is the ‘block’ button – every marketers nightmare.

In recent years, we have witnessed a tidal shift into a new era of selling and marketing products and services, and it’s called ‘Edu-preneurship’.

Edupreneurship is defined by Sarah Cordiner, as ‘profitably educating your marketplace’ – and it’s a technique she says that all businesses should be using in every industry if they want to survive in the new consumers world.

It’s no secret that the online learning industry is already a multi-billion dollar industry.  Here is how business owners of all kinds can ride that wave to their advantage.

When it comes to marketing our wares, the first step is knowing what our customers want.  this means that we can adapt our marketing copy, visuals and offers to be most magnetic to our target audience.  But here is what most marketers and business owners then forget – what they want is not your product or service, what they want is an answer to their questions.

Whenever a customer is hovering their finger over that ‘Search’ box, they are very often about to type in a ‘How to’ question.  

How do I get…’

How do I achieve…’

How to be…..’

How to have….’

How to do….’

How to not…’

How to avoid….’

How to stop….’


And here’s the clincher – they will buy from the product or service provider that can answer that question for them.

That makes every single one of us an ‘educator’.  


Our primary sales and marketing strategy is about meeting the fundamental KPI of ‘educating’ our marketplace on our niche area of operation.

If you are answering their questions, you are the solution to their problems, and whatever you have, they are now highly likely to buy – after all, you’ve already helped them and they havn’t even engaged with your business yet.  (We’ve all heard of that ‘reciprocation’ concept right?).


Secondly, by the very act of answering your target audience’s questions and educating them about your topic, you are physically demonstrating your capability and expertise right in front of their eyes, building immediate trust and credibility – the total opposite of traditional sales and marketing which merely ‘promises’ that you know your stuff.

With me so far?


The concept of Edupreneurship, coined by Sarah Cordiner, is this:  By strategically educating our marketplace on our niche topic of expertise, and being ‘helpful’ on purpose, we automatically position our brand as the expert and go-to resource when our audience have needs in this space.  

You no longer have to sell – they now come to you.


How to be helpful on purpose:  

  1. Conduct some basic research to find out what questions your audience are asking on your topic.  
  2. First list down your keywords – these are words that your audience might be using to find answers about your topic
  3. Then go to forums such as Quora and Reddit and conduct a search for those words; you can do the same on the facebook search and even inside Facebook groups
  4. Create a document with all of the questions you can find on your topic that you can answer and collate all your answers in your Q&A resource
  5. Then create multiple pieces of content answering each question – and here is my favorite methodology:
  • – answer the (how to)  question as a livestream on Facebook
  • download the livestream as an MP4 and upload it to YouTube, ensuring the title is ‘how to…’
  • transcribe the MP4 and create a social media post
  • – take snippets of the transcription and create helpful ‘Top Tip’ image cards
  • – turn the transcription into a ‘how to’ blog post
  • – adapt the blog post into a guest blog article to put in front of other peoples audiences
  • – put all of your answers together and create an online course – this will earn your profits, scale your business and build a highly targeted email list for your primary products and services which will sell themselves once they’ve seen how much you ‘know your stuff’ in your online course.  Ironically, I have found that my online courses that give EVERYTHING away actually increase my sales for my ‘do it for you‘ services, even though the courses taught them how to do it themselves.  This is because seeing how much goes into the processes of our services actually makes your customers appreciate your work and justifies the costs of those services – it’s rather a spectacular phenomenon and a must-use strategy for any type of business.
  • – then add all of the above into a social media auto-posting tool, such as and watch your engagement and followers rise.


And as for being salesy – NOBODY gets annoyed with someone who is always being helpful.  Goodbye ‘block’ button – the only thing you’ll get as an ‘edupreneur’ is likes, fans and sales; and that my friends is very good for business indeed.


[yvi_playlist videos=”1190″]


If you would like to learn how Sarah used the principles of ‘Edupreneurship’ to go from homeless, to being listed as one of the Huffington Posts’ must-follow female entrepreneurs for 2017/having a 7 figure business, take Sarah’s internationally acclaimed online course ‘How To Create Your Own Online Courses: The Edupreneurs Online Bootcamp‘.



Sarah Cordiner:

Huffington Posts’ ‘Top 50 Must-Follow Female Entrepreneur for 2017′. 11 years in business & education, over 6,000 students in 121 countries and multiple awards – Sarah combines education and entrepreneurship as the EDUpreneur’s internationally acclaimed leader in ‘profitably educating your marketplace’.  A two-times international number 1 best-selling author, TV host, podcaster qualified educator and professional speaker.’

5 Ways To Become a Well-Known Expert In Your Industry

Start Making Your Knowledge Work & Changing Lives Today

Take your knowledge out of your head and turn it into a profitable online business.

Dramatically increase your industry reputation, reach a global audience, gain a passive income and impact people's lives all over the world through your expertise.

Let me help you commercialise your IP, create and publish your courses and build a highly successful online business as a stand-out leader in your field of expertise.

Here are 5 ways that I can help you become a well-respected leader in your industry:

starter kit gold

FREE: Course Creation & Business Training

Get your FREE Course Creation & Business Training! FREE training to turn your passion, expertise & knowledge into a profitable online course, lift your global credibility & make a passive income!

Get The FREE Training
Book a Call

Book a Call with Me

If you have a number of questions, want one-on-one tech help or would just rather have a chat and guidance from me directly, you can book a call with me here.

the legends lab (1)

The Legends Lab

For those who are ready to become a stand-out leader in their field of expertise.

The Legends Lab is Sarah's ongoing coaching membership where you will learn how to become a well-known expert in your industry.


Concept To Course

Create and launch your online course or membership in just 30 days in my once-a-year course creation group coaching program.  Daily support, live calls, group learning and massive results, fast! 

done for you course creation set up

Done-For-You Services

Why not just hand it over to the experts? I can create your course plans, set up your online school, create slides, connect all of your technology & software, create your email automations and more.


Special Deals & Free Trials on my FAVOURITE Tech Tools & Software!

Click on the images below to get more information about the deals.

TekMatix is the market-leading all-in-one business platform, CRM and course creation platform.

It is your course platform, website, blog, email marketing software, ai bot, customer record management system, social media planner and auto-posting tool, calendar booking software, paid ads manager, sales manager and much much more. FIND OUT MORE HERE

Interact: Quiz making tool

AppSumo: Tech deals for business tools Podcast hosting & distribution

Camtasia: Video Recording & Editing

Canva: Graphic Design

VideoAsk: Interactive Video Funnels

StreamYard: Livestream To Multiple Channels

TubeBuddy: YouTube Analytics & Competitor Data

Fiverr: Freelancers & Cheap Services

HeySummit: Host Summits and conferences

Creative Fabrica: Graphics, Illustrations and Images

Envatoelements: Unlimited Commercial Use Video Clips, B-roll, Audio, Music, Sound Effects

Loom: Record your screen and face videos

Course creation equipment that I recommend on Amazon

Latest Articles by Sarah Cordiner