So, you’ve got your One Big Thing (OBT) — that big juicy income or impact goal for the next 12 months.
But if you stop there… you’ve already set yourself up to fail.

???? Reflect today: Are you working toward a revenue goal with no idea how many people need to see your offer?

Here’s how to fix that — and actually reach your target:

1️⃣ Goals Are Great. But Goals + Numbers? That’s Strategy.
Too many business owners say:
“I want to make $100K this year!”
…but have no clue how many people they need to reach, how many leads to generate, or how their conversion rate plays into it.
That’s not a plan — that’s a wish.

2️⃣ Use My Free Calculator to Get the Number
Head to: training.sarahcordiner.com/calculators
✅ Plug in your revenue goal
✅ Enter your hero product price
✅ Use your current conversion rate (or 1% if you’re unsure)

This gives you the exact number of eyeballs you need each month to hit your goal.

3️⃣ That Number = Your New North Star
Your daily tasks.
Your team’s priorities.
Your marketing decisions.
???? All should be focused on hitting that visibility number.

4️⃣ Stop Working Hard. Start Working Aligned.
Busyness ≠ Progress.
Clarity ≠ Confusion.
You don’t need more hustle — you need better math.

???? Marketing isn’t about doing all the things.
It’s about doing the right things that move the needle on your One Big Thing.

???? Want the full strategic path — from OBT to audience reach to automated visibility?
???? It’s all inside The Legends Lab: www.sarahcordiner.com/legends

RevenueGoals #OBTPlanning #MarketingMaths #StrategicFocus #LegendsLab #SarahCordiner #OnlineBusinessSuccess #WorkSmarterNotHarder

Sarah x