VIDEO DEMO: The AI Tool To Convert Student Leads into Course Sales LEADBOSS

VIDEO DEMO: The AI Tool To Convert Student Leads into Course Sales LEADBOSS

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VIDEO DEMO: The AI Tool To Convert Student Leads into Course Sales LEADBOSS

If you want to grow your business using SMS marketing, grab your free trial here: www.sarahcordiner.com/leadboss

 

 

If you want to grow your business using SMS marketing, grab your free trial here: www.sarahcordiner.com/leadboss

VIDEO TRANSCRIPT:

00:01
hello hello good afternoon good morning
00:03
good evening wherever you are i am so
00:05
excited to be here today with our
00:07
friends from lead boss what is league
00:09
boss i hear you ask glad you asked
00:11
that’s exactly why i have been here with
00:13
me today hi i’m sarah cordner i help
00:15
course creators grow their business grow
00:18
their brand make a bigger impact in the
00:19
world help more people and of course
00:21
make more money by using different forms
00:24
of technology and educational processes
00:26
to help more people i have libos here on
00:30
this call today who are going to be
00:31
showing us an amazing piece of software
00:33
that is going to help you get more
00:36
students not just any old students but
00:38
paying students now we all weren’t
00:40
worried about i don’t know about you but
00:42
one of the very big reasons that a lot
00:44
of people go on to create courses
00:45
particularly online courses is the
00:47
scalability if you have an online
00:50
platform and you’re no longer exchanging
00:52
your time for money you have the ability
00:54
to have an unlimited amount of people
00:56
that you serve you have the ability to
01:00
literally have thousands of people
01:02
inside your system taking your programs
01:04
and having their lives changed by them
01:06
but one of the biggest questions i
01:07
always get from course creators is sarah
01:10
how do we get these students in the
01:12
first place how do we get people to buy
01:14
our courses how do we turn this lead
01:17
magnet thing that you’re always going on
01:18
about into a paid program well that’s
01:22
where lead boss comes in so good to have
01:24
you here hi ben can you tell us what
01:27
lead boss actually is what it does and
01:30
why every course creator should have it
01:32
100 so sarah thanks so much for having
01:34
us we are so excited uh it’s monday
01:37
evening here for me just coming off some
01:39
travel and i’ve been looking forward to
01:40
this for two weeks straight
01:42
lead boss let’s talk about the idea that
01:46
the way you’ve been communicating with
01:47
your prospective students is kind of
01:50
broken
01:51
and the way that you communicate with
01:52
your students that are already in your
01:54
courses is just broken as well
01:57
there’s a few things that lead us to
01:59
that conclusion i want to share my
02:00
screen and see if it comes through for
02:02
you so let me know if you can see that
02:04
whoa we are on
02:06
good deal that’s awesome so i’m going to
02:08
step through i have a couple slides just
02:09
to run through that explains everything
02:11
about what i’m here to share with you
02:13
today um super actionable but just so
02:15
you know i would love for this to be
02:16
super interactive i know that’s what
02:18
you’re all about sarah so feel free to
02:20
send me a text message with an emoji
02:22
that sums up how you’re feeling right
02:24
now if you had some struggle today if
02:26
you’re coming off and you just want that
02:27
cup of espresso to get through the
02:29
evening or if you’ve had questions in
02:31
the past about marketing automation
02:33
please feel free to shoot me a text or
02:34
drop it in the comments drop it in the
02:36
chat and sarah feel free to bubble any
02:38
of that kind of stuff up interrupt me at
02:39
any point with what it is that people
02:41
want to know because that’s what it’s
02:42
all about but lead boss really big
02:44
picture we are all about marketing
02:45
automation that does not feel automated
02:48
we work exclusively with course creators
02:51
and we help them grow we help them turn
02:53
student leads
02:54
into new business into new course sales
02:58
using automated text messaging that
03:00
doesn’t feel automated
03:03
amazing so lead boss is basically an
03:06
artificially intelligent sms system that
03:10
converts your leads into paying students
03:13
this is really exciting now i i can’t
03:15
wait to get inside to my account and i
03:17
have signed up to lead boss and i’m
03:19
really excited by the way the free trial
03:21
you guys have available is really really
03:22
generous um and your team have been
03:24
fantastic at supporting that transition
03:27
of people creating and setting up their
03:28
accounts so anyone who does want to try
03:30
this out on the free trial and go to
03:32
sarah cornycon forward slash lead boss
03:34
type in the promo code sarah cordoner
03:36
when you get to the checkout and that
03:38
will give you a 14-day free trial on the
03:40
libos platform
03:41
and the team behind the scenes will help
03:43
you get this set up but today ben’s
03:45
actually going to be doing a demo and
03:47
showing us how to set up a basic flow
03:50
um it is this is a game changer we we’re
03:53
spending a lot of time um you know
03:55
sending out emails and i do believe that
03:57
emails are highly effective but of
03:58
course they are so easy for people to
04:00
ignore today i don’t know about you guys
04:02
but even when i get emails i really want
04:03
to read you know i star them or i flag
04:06
them i’m like i’ll read that later i’m
04:07
so busy i’ve got this other stuff going
04:09
on right now i can be in the middle of
04:10
something really important on my
04:11
computer but if my phone beeps next to
04:14
me i grab the phone and i open up that
04:17
message and i’m like oh who’s text me
04:19
right this is even though my inbox is
04:21
going bing bing bing i’m like ignore
04:23
phone bings i pick it up
04:25
you just touched on something really
04:26
important sarah so we say that people
04:28
check their email but people get texts
04:32
it’s a very different verb it’s a very
04:33
different experience people check their
04:35
email but they get your text and
04:38
everyone is so fundamentally bombarded
04:40
today right everyone is overwhelmed um
04:42
we we have actually i’ll say my my
04:44
rocket emoji is probably the one that
04:46
i’d have to jump to for kind of what i’m
04:48
feeling like today because i’m just
04:49
excited about being able to share this
04:51
with you guys i’m excited to see what
04:52
you guys are thinking um as well but you
04:55
know we we have an interesting story of
04:56
how we got into this whole world we
04:58
actually started out doing higher
04:59
education marketing for some of the
05:01
biggest institutions in the country um
05:03
our team today of 17 people here in
05:06
raleigh north carolina on the east coast
05:08
of the us we we support folks all around
05:10
the world and we’ve done a lot of really
05:12
cool stuff we’ve spent over 27 million
05:14
dollars in direct ad management expense
05:16
and we’ve generated over 100 million
05:17
dollars in sales and we’ve been doing
05:19
some interesting things but i’ll tell
05:20
you the lightning rod moment and the
05:22
reason why we came to realize that
05:24
texting was the future we were doing
05:26
marketing for one of the biggest
05:27
institutions i can’t name names but one
05:29
of the biggest universities in the
05:30
country they were getting a four percent
05:32
average response rate and they were
05:34
honestly really happy with it right so
05:36
for every 100 leads they had they would
05:38
get four of them to respond four of them
05:41
to turn into an opportunity for them for
05:43
their 50 000 mba program right so
05:45
they’re running facebook ads they’re
05:46
doing all the things that they everybody
05:48
says you’re supposed to do and they’re
05:50
following up with those folks by email
05:51
one afternoon we literally sat down and
05:53
we said hey let’s try something
05:55
different let’s send an automated text
05:56
out and let’s make that text seem really
05:58
personal this was three years ago and we
06:00
said let’s send a text that says hey
06:02
first name
06:03
it’s
06:04
sarah from blank university name i saw
06:06
you were checking out our mba program i
06:09
would love to have a chance to chat with
06:10
you when’s a good time to chat smiley
06:12
face
06:14
we sent that one text message out using
06:16
a really simple texting integration at
06:17
the time instantly overnight took them
06:19
from four percent response rate to 65
06:21
percent response rate
06:23
audience our minds were absolutely blown
06:28
absolutely
06:29
now that was just one moment in time and
06:31
that’s with one of the biggest
06:32
universities spending a lot of dollars
06:34
in order to promote their fundamental
06:36
marketing machine of higher education
06:38
and the ivory tower of that but i don’t
06:39
know about you but if i want to learn
06:41
something today i don’t go to university
06:43
to learn it i go to youtube i get
06:44
youtube certified in how to change the
06:45
brakes on my car i get youtube certified
06:47
on how to do marketing i get youtube
06:49
certified in everything and i go seek
06:51
out an expert who’s done it before and
06:52
that’s what your audience does too but
06:54
you know our entire lives as as course
06:56
creators and as content creators
06:58
we’ve been told grow an email list and
07:02
you will grow rich grow an email writ
07:04
list and that’s all you need that’s the
07:06
only way that you need to communicate
07:08
with your students somebody sent me this
07:09
the other day they said you subscribed
07:10
to my email list prepare to buy that’s
07:12
what we think
07:13
when we think an email list
07:15
but i don’t know about you but sometimes
07:16
it feels kind of like this you’re like a
07:18
teacher without a class
07:20
sometimes it feels very disconnected
07:21
from the students because you can’t
07:24
reach them
07:25
and the main reason for that is just
07:27
that email open rates have plummeted
07:29
right we see between one percent and
07:30
four percent open rates for some of our
07:32
clients at big scale
07:34
and that’s within the first 24 hours
07:37
whereas meanwhile we see over 98 open
07:40
rates in the first 90 seconds by a text
07:42
message so anyway that’s the world in
07:45
which we operate that is how the world
07:47
has totally changed in the last couple
07:49
of years you know it’s been 30 years
07:50
since sms text was invented the very
07:52
first one was sent by a guy to a buddy
07:54
of his to say merry christmas and in
07:56
those 30 years since they’ve been
07:58
infiltrated the technology’s been
07:59
infiltrated a little bit by people who
08:01
want to spam people and that sort of
08:02
thing that’s not what we’re talking
08:03
about here right we do not want to spam
08:06
anybody but people want to be
08:07
communicated with like a human being
08:09
they want to just get a text from you
08:11
that’s very personal
08:13
but you need to be able to do it without
08:14
your thumbs falling off so anyway that’s
08:16
a little bit of background of why we
08:17
think this is so groundbreaking we saw
08:19
it work for big higher ed now we’re
08:21
doing it for independent course creators
08:22
and we found in january this year we
08:24
said let’s only do it for independent
08:25
course creators and focus exclusively on
08:28
independent course creators and serving
08:30
those who are the same folks that you
08:32
serve it’s a great community
08:35
absolutely love it and you know i think
08:37
all of the different uh ways that we can
08:39
be communicating engaging with our
08:41
potential
08:43
customers and students is is you know
08:44
really important for us to consider we
08:46
all have different industries we all
08:47
have different styles we all have
08:49
different people that we’re working with
08:50
and one of the things that i’m a massive
08:52
advocate of is testing out all of the
08:54
different ways of communicating with
08:55
your audience and finding what works for
08:57
them i mean the chances are you’re going
08:59
to need a number of different methods of
09:00
communication you know we we’re course
09:02
creators we understand that we have to
09:04
in order to get our information across
09:05
to our people in the best way use
09:07
different delivery methods people have
09:08
different learning styles we also have
09:10
different marketing styles that we have
09:12
to adapt to match that as well and i
09:14
genuinely believe that adding text
09:16
messaging to our other marketing
09:18
strategies is an incredibly powerful way
09:20
and leigh boss is literally making that
09:23
so easy for us to do
09:24
and now i know you’ve got a couple bits
09:26
to show us but i’m really excited for
09:27
those have just jumped on the call now
09:29
and i really really um can’t wait to be
09:32
shown behind the scenes
09:34
how easy this is to actually set up in
09:36
the first place
09:38
i love it well here’s what we’re here to
09:39
do right let’s figure out what exactly
09:42
kind of results could you achieve by
09:43
implementing some sort of form of
09:45
texting into your strategy
09:48
let’s talk about how that strategy makes
09:50
people actually look forward to text
09:51
they don’t think about you spamming them
09:53
they think about you
09:55
bringing value to their day right that’s
09:58
what it’s all about so i do have a
09:59
couple questions for you guys please
10:00
feel free to jump in the chat or shoot a
10:02
text whatever that looks like but how
10:04
many people do you have on your email
10:06
list
10:07
how many people are actually sitting
10:09
there on your email list who you haven’t
10:10
talked to in a while
10:12
um you know from our perspective this is
10:14
the number one thing is how can we
10:16
extract the people who you’re already
10:17
communicating with they’re already brand
10:19
ambassadors they’re already excited
10:20
about you and how can we make those
10:22
people communicate with you in a
10:24
different way so uh we’d love to jump in
10:26
and show behind the scenes and sarah i
10:28
can actually do this in the form of a
10:29
demonstration i just have to share a
10:31
different screen so i’m going to stop
10:32
the screen share and i’ll jump on the
10:33
next one but you let me know a question
10:35
that you have in the meantime while i’m
10:37
getting that pulled out so anyone who’s
10:39
got any questions at all about the
10:41
process of sms
10:43
messaging your prospects anyone who has
10:46
any particular questions about what lee
10:47
boss can and can’t do please pop those
10:49
in the comments and um also you know
10:52
tell us a little bit about uh you know
10:54
how often you communicate with your
10:55
audience by email at the moment um some
10:58
people have a lot of discomfort about
11:00
doing that some people are scared of
11:01
emailing the list because they’re scared
11:03
of unsubscribes right
11:06
and um one of the things that i think is
11:08
really important is that the more we
11:09
communicate with people the more we have
11:11
conversations with people think about
11:12
your friends you know the more you see
11:14
each other the deeper that relationship
11:15
becomes and this is the same when we’re
11:17
doing our marketing as well um so i know
11:20
that you’ve got another amazing screen
11:22
to bring up for us here uh ben’s just
11:24
gonna bring that up so please do pop
11:26
your comments i’ve got our comments box
11:27
open here on the side and i will jump in
11:29
and ask ben any questions that you guys
11:31
share in the comments area as we’re
11:33
going through
11:35
100 i’m sharing my screen let me know
11:37
when you get it coming through here
11:39
let’s see we’re clicking the
11:40
button okay so i’ve got a question from
11:43
carol here ben yeah um your screens by
11:45
the way is not threading up at the
11:46
moment if you just want to try and share
11:47
that again um carol says does it work in
11:50
any country we’ve got people listening
11:51
today from the us the uk australia
11:54
canada afghanistan all over the world
11:57
we’ve got course creators tuning in
11:59
um are there limitations around what
12:01
countries this works best and doesn’t
12:02
work in
12:03
yeah 100 you know fundamentally big
12:06
picture lead boss is for course creators
12:07
who are not satisfied with what they’re
12:09
doing for right now with their marketing
12:11
capabilities
12:12
it’s for folks who are trying to connect
12:14
with their audience in a different way
12:15
and trying to do that in service of
12:16
connecting but also in service of sales
12:19
certainly there’s a geographic component
12:20
to what we do you can fundamentally send
12:22
a text message just like an email all
12:24
around the world there are some costs
12:25
associated with it so there are certain
12:27
countries on planet earth where sending
12:29
a text message is say 10 times more
12:31
expensive or 20 times more expensive
12:33
than the united states so i’m based on
12:35
the east coast of the united states i
12:36
know mainly the world of engaging in
12:39
north american marketing and that’s
12:40
primarily what we do and what we enable
12:42
we do have clients internationally who
12:44
do utilize the platform and one of the
12:46
things though is that different
12:47
countries certain countries really are
12:49
all about whatsapp right or engaging
12:51
with facebook messenger or they really
12:52
don’t engage with sms so from our
12:54
perspective you should engage on
12:56
whatever platform is most likely to get
12:59
opened
13:00
read and responded to so within the
13:02
north american market that is 100 sms
13:04
that is text messaging all day in
13:06
certain countries within europe and
13:08
elsewhere we find that whatsapp adoption
13:10
particularly in south america and other
13:11
places that’s really where it’s at now i
13:13
will tell you we’re not here just to
13:15
talk about sms we actually merge
13:16
together multiple different forms so for
13:19
us we put in phone calls emails texting
13:23
whatsapp and facebook messenger all into
13:25
one thread organized by person so pretty
13:28
much most of the ways that you would
13:29
want to communicate with somebody we can
13:30
handle doesn’t have to just be texting
13:33
but did that kind of answer the question
13:35
yeah awesome um so i know that uh
13:38
carol’s basis in australia can
13:39
australians use it
13:41
absolutely yeah australians can use it
13:42
uh australia is more expensive to engage
13:44
with over sms so if you’re sending you
13:46
know tens of thousands of text messages
13:48
there is just some additional minor
13:50
variable expense related to that but
13:52
it’s it is manageable australia isn’t
13:54
drastically far more expensive so it
13:57
just depends on the country we’ve got a
13:58
full list by default we engage with the
14:00
country that you reside in and the
14:02
majority of your audience is in and then
14:04
you can turn on other countries um as
14:06
you go so you can choose which one
14:09
love it um i still haven’t had your
14:10
screen share pop up in the thread here
14:13
okay i’ll try it again
14:17
cara says she wished she had tens of
14:19
thousands worth of costs to worry about
14:21
in terms of list size
14:23
i think that’s one expense we’re all
14:24
happy to have right carol is that we
14:27
would love to have our biggest problem
14:28
pig that we have so many millions of
14:30
people on our list that’s going to cost
14:32
millions to communicate with them
14:34
and i’m still not getting your screen
14:36
share what’s going on there
14:38
i can find this war let’s try this and
14:42
see how it goes
14:43
first time stream yard how about that
14:45
can you see that now here we go we’ve
14:47
got you now hey that’s awesome
14:50
so i’m gonna i’m gonna just do a brief
14:52
demonstration of this um i’m actually so
14:54
i run our company with my brother and so
14:56
i’m actually gonna shoot him a quick
14:57
text and then we’re going to be able to
14:59
kind of go back and forth and show you
15:00
how this works and again everything
15:02
we’re going to show you today is fully
15:04
native on the iphone ipad android as
15:07
well as we’re going to take a look today
15:09
at the desktop
15:11
version so i’ve just added him in as a
15:14
contact as an example here
15:16
and i’m just going to start to send him
15:18
a couple texts now what we’re simulating
15:20
here is the idea that somebody visited
15:22
your website right so if i go and i
15:24
search for sarah cordoner and i go to
15:26
her beautiful website with her fantastic
15:28
photography and i opt in to some sort of
15:30
let’s say i opted into this course
15:32
creation starter kit or some sort of
15:34
lead magnet right i’m sure that you’re
15:35
going to gather a little bit of personal
15:37
information you’re going to ask
15:38
something of me and then in exchange i
15:40
get something of value right that’s what
15:42
it’s all about is how do you give value
15:43
get value and i know you’re all about
15:45
giving more than you get so you know in
15:47
this case i look at this i say oh you
15:49
just want my first name on in my email
15:51
no problem i’m more than happy to jump
15:53
in and give that so the exchange of
15:55
value is extremely
15:57
excellent there there’s a great value
15:58
proposition to me we help enable that at
16:00
scale just by adding one simple field so
16:03
one simple field that asks for their
16:04
phone number and we do that through some
16:06
kind of creative psychology where we
16:08
want to really be intentional about
16:10
saying hey what’s your mobile number so
16:12
that i can text you a link to the blah
16:14
blah or so that i can send you the
16:16
replay or so that i can send you
16:18
something right so we don’t want to lie
16:20
to anybody or ever misrepresent it and
16:21
of course you’ll include all the
16:22
appropriate legal disclaimers and that
16:24
sort of thing but we do want to be very
16:25
clear hey i want your phone number so
16:28
that i personally me the independent
16:30
course creator who you’re excited about
16:31
can engage with you and that’s a very
16:33
important distinction that many people
16:35
don’t ever quite cross many people say
16:37
phone number required fill it out and
16:39
then they wonder why their conversion
16:40
rate plummets have you ever experienced
16:42
any of that or experimented with some of
16:43
that sort of data collection
16:45
i have found that the more fields you
16:47
add i think the lower the conversion
16:49
rate can be i think a lot of people are
16:50
very scared of giving away too much
16:52
personal information but i found that
16:54
more relates to addresses rather than um
16:57
than the phone number scenario so yeah
16:59
it’d be um really interesting to see
17:01
what kind of opt-ins people get for
17:02
phone numbers 100 that’s awesome so i’m
17:06
just going to add thomas here as an
17:08
example to a campaign that we’ve created
17:12
and we’re going to do it to the sarah
17:14
campaign
17:16
now this would be triggered
17:18
automatically by me filling out that
17:20
form
17:21
or as another example
17:23
if you have a chat widget on your
17:24
website right which i know that you have
17:26
down in the bottom right corner and this
17:27
is facebook messenger built in this is
17:29
great um but and of course you can do an
17:32
automatic reply when somebody sends in a
17:33
message on facebook and i’m sure that
17:35
you know you have a team of people
17:36
backstopping you but a lot of your
17:37
audience may not have the luxury of
17:38
having a team backstopping them they may
17:40
be in the growth stage where that’s a
17:41
little bit more challenging so um one of
17:43
the things that we do is also provide a
17:46
chat widget that can pop right up on
17:47
your website and immediately feed people
17:49
into authentic communication and ask for
17:50
their information as well
17:52
so here’s the example right i just shot
17:55
thomas a series of messages i said hey
17:57
thomas it’s sarah and now we would
17:59
normally wait here’s the magic number
18:00
seven minutes seven minutes if you take
18:02
nothing else away from this call take
18:03
away the number seven minutes our data
18:05
again after spending 27 million dollars
18:07
in direct ad management experience
18:09
across a lot of different clients our
18:10
data says if you wait seven minutes to
18:12
send me a text message as somebody who
18:14
just filled out this form
18:16
you wait seven minutes to send that to
18:18
me and to follow up and then you do it
18:20
in an intensely personal way i’m going
18:22
to believe
18:23
physically spiritually mentally i’m
18:25
going to believe that that is really you
18:27
and so it’s just fast enough to where i
18:29
think you’re really on the ball but it’s
18:30
not too fast to where i think you’re a
18:32
robot and i’ll buy it
18:35
game changer seven minutes now you can
18:37
do that manually yeah have you ever
18:38
experienced one any of that kind of
18:40
stuff sarah where you try to reach out
18:41
to somebody in a certain amount of time
18:43
it’s all about speed to lead
18:45
yeah it’s and it is fascinating isn’t it
18:47
i think that we live in a world where we
18:48
kind of expect an immediate response but
18:50
if you get it the second you’ve entered
18:52
it you know that it’s a
18:55
people boss smart you know we make
18:57
people so small we act like people don’t
18:59
know they know
19:00
people are very smart
19:03
um it’s really cool to see so honestly
19:05
what i just did was just emulated the
19:07
idea that hey after seven minutes let’s
19:09
shoot him a text i said hey thomas and
19:10
sarah saw you checked out the course
19:11
creator starter kit i’m really curious
19:13
dot dot what questions do you have for
19:15
me about it let me know smiley face i
19:17
sent him an email with the same thing
19:19
right here now this is not your it
19:21
doesn’t have to be your pretty mailchimp
19:23
activecampaign aweber beautiful email
19:26
because what we do what we want them to
19:28
do is not think it’s a newsletter we
19:30
want them to reply
19:32
we want thomas to immediately send sit
19:34
up in his chair and say wow sarah really
19:36
just personally reached out to me
19:38
and ideally that would be a really
19:41
mind-blowing experience because he’s
19:42
probably been following your videos for
19:43
years he sees all your stuff he’s like
19:45
no way this is awesome so you can shoot
19:48
him a link of course they can text back
19:49
and forth so he sent me a text back
19:51
actually from his phone saying hey and
19:53
you can send animated gifs and and uh
19:55
smiley faces and any of that sort of
19:56
thing now the coolest thing is not all
19:58
of this is in service of getting a reply
20:01
and again we’re seeing engagement rates
20:03
that go from four percent on email up to
20:05
65 plus we’ve seen as high as 72 percent
20:08
of client campaigns running actively
20:10
just by instituting some of these text
20:11
messaging steps but it doesn’t stop
20:13
there i want to show you what it looks
20:15
like to build out a workflow as an
20:17
example
20:19
you’re probably very familiar with this
20:20
idea of workflows anybody who’s been
20:21
messing around with marketing
20:22
understands this idea of decision trees
20:24
right so somebody comes in at the top
20:26
then things are either positive or
20:27
negative here’s the difference though
20:30
most of the time when you’re looking at
20:31
this within activecampaign or another
20:33
tool you’re really just talking about
20:34
sending emails so did they open the
20:36
email
20:37
or did they not or did they reply to the
20:39
email or did they not and that’s kind of
20:41
about it right
20:43
well
20:44
i don’t know about you but to me that
20:45
feels kind of lonely it doesn’t feel
20:47
like i’m having real conversations with
20:48
real people it just feels like i’m
20:49
pushing buttons on a computer so what we
20:52
do is of course analyze whether
20:53
something’s positive or negative we use
20:55
google sentiment analysis and artificial
20:57
intelligence engine to say hey did
21:00
somebody say sure or yes we can
21:02
understand of course that that’s an
21:03
affirmative response if they say no or
21:05
nope or they say something even more
21:07
intensely negative we can certainly know
21:08
that that’s negative
21:11
and i love the intensely negative oh
21:14
yeah i mean hey it’s a big world out
21:16
there right and some people are going to
21:18
be bothered that you reached out to them
21:20
personally and i don’t think that your
21:22
audience should take that personally
21:24
business to me is intensely personal so
21:26
if you don’t inject yourself into
21:27
everything you do wholeheartedly you may
21:29
as well go do something else and get a
21:30
job
21:31
that’s right absolutely i’m always
21:33
saying to people you’ve got to put all
21:34
of yourself out there and people will be
21:36
putting all of themselves back at you
21:38
and that’s okay 100 and put all your
21:42
stuff out there but be where the people
21:44
are so if people hang out on facebook
21:46
that are your target audience we’ll be
21:47
on facebook if people hang out on
21:49
whatsapp be there we allow you to do
21:51
that across all those different
21:53
platforms but in one spot
21:55
so we again we merge together the power
21:58
of email sms facebook messenger
22:01
instagram dms whatsapp google my
22:03
business all into one thread and so you
22:05
would never be left wondering hey did
22:08
did my team reach out to this person
22:09
have they gotten a reply let me check my
22:11
four different email inboxes change my
22:13
google account oh let me go over to my
22:14
live chat widget on my website it’s just
22:16
all in one spot and so we go from a
22:18
world that’s so common
22:19
yep
22:20
go ahead
22:21
with whatsapp sorry it does so that
22:23
that’s currently in beta and and it’s
22:25
undergoing testing right now but that is
22:27
the future right and there’s such a huge
22:29
market for us in the world of latin
22:31
america as well as other countries all
22:33
around the world it’s the number one
22:34
messaging app so if we can expand that i
22:37
think it’ll be massive massive
22:39
absolutely but one of the coolest things
22:41
and particularly for your audience is
22:43
people send facebook dms to your
22:45
business page all the time they expect
22:47
that they’re going to have this like
22:48
instant wonderful experience and we’re
22:50
seeing our data says that 86 of people
22:52
are going to reach out to a business
22:54
before they decide to buy
22:56
so if 86 percent of people are going to
22:58
reach out before they make a purchasing
23:00
decision they’re either if there’s not
23:01
an option for that there’s not an option
23:02
for live chat down at the bottom of the
23:04
website or there’s not an option to
23:05
easily contact somebody like you have
23:07
here there’s a good chance that they
23:08
don’t end up buying
23:10
so you’ve already capitalized on this in
23:11
a really huge way you’re further along
23:13
than most
23:14
the one biggest thing i would just have
23:15
as a piece of recommendation for you is
23:16
just start to ask for a phone number and
23:18
just see if you get it
23:20
and yeah and there gonna be a lot of
23:21
hesitation on that at first right so we
23:23
we tr we just say
23:25
let’s not make any assumptions let’s let
23:26
the data decide what works you can take
23:29
two versions of the page one version
23:30
collects the phone number as an optional
23:32
field with some sort of friendly message
23:33
that says hey this is so i can send you
23:35
a link to the blah blah and then the
23:36
other one just connects emails split
23:39
test them certainly your conversion rate
23:41
might go down a little bit on the extra
23:43
field but we find that the the split on
23:44
the return on that investment the return
23:46
on that change is drastically in your
23:48
favor for collecting those fundamentals
23:51
and actually you’ve just answered a
23:52
question i was going to ask there is
23:54
whether we can make that field optional
23:55
which obviously we can so you know
23:57
there’s there’s no real risk or loss
23:59
we’re making here by implementing that
24:01
extra phone number box they can choose
24:03
whether or not they want to put it in if
24:05
they don’t they still get their free
24:06
thing you still get that email address
24:08
anyway the chances are you you might get
24:11
um their phone numbers too so in any way
24:13
you look at this you’re still gaining
24:15
something you’re not losing anything but
24:17
you’re gaining um
24:19
for those who do opt in that’s amazing
24:22
that’s awesome yeah you hit the nail on
24:23
the head right
24:24
if you can start to gather more pieces
24:26
of information people and have them
24:27
emerge from this kind of amorphous world
24:30
of being like shadowy internet people
24:31
who you don’t quite know who they are
24:32
but they watch a bunch of videos you see
24:34
them on your play count on youtube but
24:35
you don’t actually know who they are
24:37
they haven’t emerged into real life
24:39
world or you know the world where you
24:40
can actually know them by name and so we
24:43
we try to have people turn from being
24:45
you know millions of people we want
24:47
every one of those millions of people
24:48
who engage with you to feel like they’re
24:50
one in a million
24:52
right to feel like they’re uniquely and
24:54
personally guided through their the
24:55
content that they’re consuming guided
24:57
through the products that you offer and
24:59
guided to the appropriate solution but
25:01
of course you could do all that manually
25:03
and we’ve had clients try
25:05
and and you know your thumbs will fall
25:07
off if you try to do it all on your
25:08
phone right literally your thumbs will
25:10
fall off i think you’ll get arthritis
25:12
after a couple hours so
25:15
so the man if manual’s not the answer
25:17
you really got to have a system to do it
25:18
and unify all your communications into
25:19
one spot and that’s what we’ve seen work
25:21
really well we’ve had some really cool
25:22
results too we’ve got um if you’re
25:24
curious about this to learn more as well
25:26
if you just go on our website which is
25:27
leadboss.app
25:29
we’ve actually got some really really
25:31
cool stuff down here we just got these
25:33
testimonials in
25:34
you might recognize full-time filmmaker
25:36
these are two brothers they’re an
25:37
eight-figure online business that do
25:39
millions of dollars a year in course
25:41
sales they teach people how to be
25:42
full-time videographers and pursue their
25:44
passion for creating awesome videos
25:46
which is really cool so they help people
25:48
become filmmakers quit their job and go
25:49
live the dream traveling the world i
25:51
think it’s awesome my whole background’s
25:52
in creative and video and these are
25:54
really cool guys who i actually followed
25:55
for 10 years
25:56
growing up and and then i literally had
25:58
been watching all the youtube videos we
26:00
sent them an email one time said hey we
26:01
think we could help you out jumped on a
26:02
quick zoom call they’re one of the first
26:04
ones we did way back in january these
26:06
guys made 35 000 in the first 14 days
26:09
during their totally free trial we
26:10
didn’t even have their credit card on
26:11
file and they made 35 000 in 14 days in
26:14
new course sales and all they did was
26:16
just reach out with our help reach out
26:18
to the people they hadn’t talked to in a
26:20
while and say things along the lines of
26:22
hey first name it’s stockton from
26:24
full-time filmmaker i saw you were
26:25
interested in the blah blah blah when’s
26:27
a good time to chat or what questions do
26:29
you have for me about the course and
26:31
they got to know their audience in such
26:33
an intimately different way than they
26:35
ever had before in doing this for 15
26:37
years
26:38
so now texting is a huge part of their
26:40
strategy they’re in the process of
26:41
evaluating whether to go full in and
26:43
don’t even and not even engage with
26:44
email at scale but really lead off with
26:47
text and we’ve had multiple clients
26:48
who’ve made that jump it’s a big
26:50
decision it feels really hard but
26:51
honestly i think if you can just be
26:54
where the people are and communicate
26:55
with them like a real human being that’s
26:57
what everybody wants
26:58
yeah will you let you certainly convince
27:00
me to add a phone number box to my
27:01
optional field collection for my lead
27:03
magnets that’s for sure i mean one small
27:06
change for me i’m just looking at this
27:07
going for the sake of it’s literally
27:08
going to take me two minutes to add that
27:10
field you know stick my lead boss
27:12
account on my page put that field in
27:14
there i mean that if that’s going to
27:16
make me tens of thousands of more
27:17
dollars down the line i mean that is a
27:20
then why not i don’t see any reason why
27:22
we shouldn’t we’ll be trying that as
27:23
course creators so i’m really powerful
27:27
that’s your first toe you dip in the
27:28
water you try it optional and then you
27:30
experiment and then you can a b test
27:31
further and say hey let’s try one
27:32
optional and one required and see which
27:34
one works better for you there’s no no
27:36
one size fits all answer let the data
27:38
decide give it a whirl you know and you
27:40
don’t even have to change you don’t
27:41
honestly full transparency you don’t
27:42
even have to come to lead boss for that
27:43
you can you do that wufoo forums you can
27:45
do that in whatever form creator you
27:46
make within click funnels or any of that
27:48
stuff start trying out gathering the
27:50
phone number and maybe don’t even do
27:51
anything with it in the first week
27:53
you’ll have enough data to say wow this
27:54
is this would be worth a try um yeah
27:57
that’s it and then grab your free trial
27:59
on the link below with the libos to see
28:01
uh what you can get back from
28:02
communicating through that method um no
28:05
ben as we’re starting to come close to
28:06
the end of this uh this session now is
28:08
there anything else you want to show us
28:10
tell us uh that we must know about what
28:11
libos can do as course creators yeah a
28:14
couple quick things just to dive back
28:15
into this idea of how we get results
28:18
quickly that’s what we’re all about our
28:20
whole team is 17 people here in north
28:22
carolina on the east coast we want to
28:23
show value first
28:25
that’s part of why we’ve come on this
28:27
and really over invested in this process
28:29
we really want your audience to feel the
28:31
love and we want anybody who comes
28:32
through the doors to feel the love
28:33
that’s why we only work exclusively with
28:35
course creators and help them have
28:36
success
28:37
and so one of the things that we do is
28:39
we make everybody go through a 14-day
28:40
free trial even if you want to give us
28:41
your money from the very beginning we’re
28:42
not going to take it i don’t even want
28:44
your credit card i want to earn your
28:45
business and i want to show you what
28:47
this can do so our only qualification
28:49
for this process is obviously your
28:50
active participation that you’re up to
28:52
for the challenge you know you’re
28:54
actually going to participate send us
28:55
your logo all this stuff send us your
28:57
best performing offers we can help
28:58
workshop it and over the course of 14
29:00
days as long as you have 3 000 or more
29:02
people in your email database that’s the
29:04
only number that’s the qualifiers 3 000
29:06
people in your email database
29:08
we’ll help you craft messaging that
29:10
we’ve seen be battle tested and proven
29:12
with a lot of the top course graders in
29:13
the world that we’ve been working with
29:14
at big scale and we’ll try out some
29:17
offers that are easy for you to fulfill
29:19
but sound really unique and feel very
29:21
unique
29:23
and there’s something that we’re going
29:24
to make people sit up in their chair and
29:26
to really take notice so the whole goal
29:27
of that is to send them to a landing
29:29
page that has the form like sarah
29:30
mentioned up run by lead boss that
29:32
collects name email and phone number so
29:34
you go from a world where you only have
29:36
emails to a world where now i have a
29:38
smaller segment of that list but hey i
29:40
have name email and phone number of
29:41
these people who are in my inner circle
29:43
who are really on fire about engaging
29:46
with us we kind of call that the inner
29:47
circle then over those 14 days the next
29:49
seven days we’re actually just reaching
29:50
out to those people and shooting them a
29:52
quick text and the whole goal here is
29:53
just to show to prove out the idea that
29:55
hey if you made this one simple tweak of
29:57
instituting multiple different forms of
29:59
messaging to people not just email that
30:02
that would up your conversion rate up
30:03
your response rate and ultimately up
30:05
your sales so that’s kind of the world
30:06
in which that we take people through
30:08
we over invest to the max in those
30:10
trials we spend about a dozen hours with
30:12
you over the course not with you but on
30:13
your behalf over the course of 14 days
30:16
all trying to have the best end result
30:18
because our data says that when you go
30:19
through the trial overwhelmingly the
30:21
course creators who do that they end up
30:22
signing up for the service so we’re more
30:24
than happy to do that over invest in the
30:25
front end show value first earn your
30:27
business um and then we just would love
30:29
the opportunity to help grow with you
30:31
right to help grow with you and help you
30:33
grow your course creation business we
30:35
win when you win that’s what it’s all
30:36
about
30:37
love it and carol’s just asked um is the
30:40
back end easy you know if she was gonna
30:42
um sort of set up a simple flow question
30:45
um or a simple maybe just a single
30:47
one-off campaign um you know what what
30:50
would that look like would it take a
30:51
long time to set that up or is it a
30:53
simple case of typing in the text and
30:55
just pressing send how does that work
30:57
sure so let me show you really quick
31:00
we’ll go back
31:01
let’s do an example so as a real example
31:04
on the first of october my
31:06
self-publishing course opens um so for
31:09
those people who wanted to turn their
31:10
courses into published books on amazon i
31:13
would love to let my whole audience know
31:14
that that starts in two weeks time so
31:16
can we go can we do an example let’s
31:18
pretend i’ve collected all the phone
31:19
numbers i’ve had my boss opt-in form on
31:21
my page people have been giving me their
31:23
phone numbers and let’s pretend i now
31:25
have my lead boss account full of phone
31:26
numbers in here what would we do oh this
31:28
is so exciting i love it okay so let’s
31:31
base it off the one that you just
31:32
experienced right so this has already
31:33
been built out basically it’s a very
31:35
simple flow of an sms message a text
31:37
message then an email then another text
31:39
a follow-up task being created and then
31:42
we can even send you a voicemail drop
31:44
where your phone doesn’t ring but you
31:45
get a voicemail on your phone we have
31:46
clients do some fun things with this
31:47
they they sing their client happy
31:48
birthday on the day of their birthday
31:51
and you do it automatically the people
31:53
blows their mind so cool
31:55
so anyway so here’s what this editing
31:57
interface looks like right it is
31:58
literally mail merge fields just like
32:00
you’re used to in any sort of other
32:02
marketing automation platform we can do
32:05
all sorts of different custom values
32:06
whether it’s the user or the contact’s
32:08
name or any sort of custom fields that
32:10
you choose to collect over time so if
32:12
you had like a virtual assistant or
32:13
somebody who is working on your team who
32:15
gathered even more information which i’m
32:16
sure you have all sorts of little
32:17
tidbits about folks from over the years
32:19
you might insert maybe the product that
32:21
they’re interested in in that case um so
32:23
what you said it’s uh what’s the product
32:25
called your mastery how to write and
32:27
self-publish your book on amazon
32:30
okay cool turn your course into a book
32:34
all right cool so i saw you checked out
32:36
the how to write and self-publish your
32:37
course
32:38
a book on amazon
32:41
and then i would say you know it just
32:43
went new york times bestseller number
32:45
one
32:47
you know i’m really curious what
32:48
questions you have for me about the book
32:49
or what you know
32:51
can i send you a coupon code right you
32:53
can say hey would it can i send you a
32:54
discount code i’ve got a few left
32:57
smiley face nice
32:59
right i like it and you’re literally
33:00
writing it just like a text message
33:02
right here and then you can specify how
33:04
long do you want to wait after they opt
33:05
into the campaign or after they come in
33:07
or after you press
33:10
exactly let’s go right now right and
33:12
then we can send them an email a couple
33:14
minutes after same sort of stuff and you
33:16
can do that across any of these
33:17
different communication methods so it’s
33:19
really honestly pretty easy
33:21
fantastic that definitely answers the
33:23
question amazing well girls we’re fresh
33:25
out of time however anyone who’s got any
33:27
questions about league boss what does it
33:29
do what can it do what can’t it do um
33:32
any of those questions you have at all
33:34
please do pop them in the comments area
33:36
because myself and ben and ben’s team
33:38
will keep an eye on the comments and um
33:40
can come back and answer any of your
33:42
questions at any time so if you’re
33:43
watching the recording of this or you’ve
33:45
missed it or just caught the end don’t
33:46
panic we can come back and answer those
33:48
questions um ben this has been
33:50
absolutely amazing and yeah these are
33:52
exciting times you are in a massive
33:54
growth phase as well i mean i know
33:55
you’re well established you’ve got lots
33:56
of very very big clients and course
33:57
creators using this uh but you know
34:00
we’re still in a position at the moment
34:01
where people who are starting to jump
34:03
into this method are going to be ahead
34:05
of the bell curve are going to be
34:06
jumping onto a method of promotion of
34:09
audience nurturing of relationship
34:11
building and of course of sales that um
34:14
a lot of people are not using yet so a
34:16
very very powerful way to um to build up
34:19
those relationships and keep your
34:21
business growing at the same time
34:22
any last words for us um about lead boss
34:26
look guys there’s a million marketing
34:28
tools tomorrow there’ll be a million and
34:30
one nobody needs another marketing tool
34:32
i’m not here to sell you a tool or to
34:34
tell you to use a new one i’m just here
34:36
to tell you that there’s a new way to
34:38
communicate with your prospects and with
34:39
your prospective students as well as
34:41
your current students and that is just
34:42
fundamentally wherever they are and
34:44
again you can do that totally manually
34:46
and you can do it to your thumbs fall
34:47
off or you can invest in a system like
34:48
lead boss
34:50
and we’ve seen some really really
34:51
awesome results so for us it’s less of
34:53
software as a service and more software
34:55
with a service our team’s there every
34:57
step of the way seven days a week live
34:59
support we pair you up with a client
35:01
success coach who’s the same folks who
35:03
are working with the big brands with the
35:04
big budgets doing big stuff those same
35:06
folks are the ones who work with you on
35:07
your account to implement it and make it
35:09
work for you so
35:10
it’s not that we just give you the
35:11
software and i say good luck rather we
35:14
help you implement it every step of the
35:15
way and that to me is the future of
35:17
software as well right people are
35:19
confused by software it is naturally
35:22
confusing marketing automation is not
35:23
simple so we try to demystify it and
35:26
pair you up with folks who are really
35:27
experts at this stuff and have seen the
35:29
consumer psychology what works i think
35:31
that’s what it’s all about it’s just
35:33
that’s how you grow your business
35:34
scalably and predictably that’s what
35:36
you’ve seen grow it’s it’s getting up
35:38
every day and do do something a little
35:39
bit better than you did yesterday make
35:41
one little tweak today
35:42
and make it have a big cascading impact
35:44
in the future
35:46
it certainly does amazing ben and the
35:48
team behind the scenes thank you so much
35:50
i really appreciate your time coming
35:51
board today and uh just for you guys
35:53
listening you can get that 14 day free
35:55
trial with the support of ben’s team um
35:58
if you go to sarahcord.com forward slash
36:00
lead boss type in the promo code sarah
36:03
cordoner when you go to um log in and
36:06
create your account and sarah it’s not
36:08
just the 14 days sorry to interrupt you
36:10
it’s not just 14 days we are also
36:11
hooking your audience up with an
36:13
exclusive offer i feel like i’m billy
36:14
mays on tv right here’s the deal guys
36:17
what we want to do is we want to make
36:18
this a no-brainer for you so we’ll give
36:19
you 200
36:20
off your first month’s subscription to
36:22
lead boss so just for sarah corner’s
36:24
audience again use that coupon code go
36:26
through our website sign up there we’ll
36:28
give you the 14 day free trial where
36:30
we’re going to show you value or else i
36:31
don’t want you as a client right either
36:33
worked for you or it doesn’t but either
36:34
way we’ll know for sure we’ll experiment
36:36
together first 14 days totally for free
36:38
no credit card required and then 200 off
36:40
your first month’s subscription to lead
36:42
boss
36:43
that is extremely generous thank you all
36:45
so much really appreciate it and some of
36:47
you might listen to this going but i
36:48
don’t have a lead magnet yet to get an
36:50
opt-in for um if you need help creating
36:53
your own amazing
36:54
juicy magnetic lead magnet to get your
36:57
perfect audience into your list in the
36:59
first place giving you their phone
37:01
number giving you that email address and
37:03
come on in and join my academy i show
37:04
you how to create your own amazing
37:06
online courses how to create books how
37:08
to set up all of your tech email
37:09
automation software and we’ll even have
37:11
some lead boss tutorials in behind the
37:13
scenes there as well so please come on
37:15
in and join my academy it’s only 47 for
37:17
over 40 of my online courses and a live
37:19
group coaching call with me every single
37:20
month sarah calm forward slash academy
37:22
it’s just 47 that’s a no-brainer 47
37:26
dollars
37:27
right you guys got to buy that thing
37:28
that’s the real deal
37:30
it’s really cool otherwise thank you all
37:32
so much for coming can’t wait to see you
37:33
for another tip real soon ben and the
37:34
team thank you thank you take care
37:38
bye

 

 

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