For many people, what other people think about them is really important – especially those that they love.  

Getting support and approval from the people we care about the most can be hugely important and for many people, the ultimate deciding factor about whether they go ahead with what they were thinking about doing or not.  It’s totally normal.


I often tell the story of how I first started out in business.  Brimming with fresh excitement and an untainted ego, I couldn’t wait to tell my partner at the time, and my mum what i had planned for the world.


It was a freezing winter’s day in the UK.  The kind with sideways rain and pitch blackness by 3pm.  But this was a day I didn’t notice the misery.  I excitedly ran home to tell my partner at the time ‘I’m going to be an entrepreneur!!’

He paused his TV show, smiled at me, and said “Don’t come crying to me when it all goes wrong!”.


Annoyed but not deterred I drove to my mums house as fast as I could and excitedly told her ‘mum mum mum, I’m going to  be an entrepreneur!!”  She took a long puff on her cigarette and squawked “What the bloody hell is wrong with you Sarah? Get your head out of the clouds and get a real job! And don’t come crying to me when it all goes wrong!


I was hurt.  I cared deeply about having the support of those closest to me.  I momentarily considered backing out.  Maybe they were right? Was I being stupid?

I was about to embark on an alien journey, and I knew I was going to have to face it not only without the help and support of those around me, but with their active disapproval dragging me backwards too.

As much as the mountain felt insurmountable, a fire burned inside of me so defiantly, that even the icey downpour from my family couldn’t put it out.  I forged ahead and started climbing it alone regardless.

Over a decade on from that day, I had gone on to run my education business in 3 different countries, had employed over 50 full time staff, hundreds of contractors, been the catalyst of the education of thousands of people globally and had built an asset worth millions of dollars.

Needless to say, my mum is now my BIGGEST fan – and my ex is totally kicking himself!


The point is, that not everybody is like us edupreneurs.  

Not everyone has the ability to see beyond the tangible into what could be possible, and therefore they assume that anything not physically measurable simply does not, or cannot exist.


The Three Stages of Recognising ‘Truth’


The Three Stages of Recognising ‘Truth’ Click To Tweet


Arthur Schopenhauer tells us that all truths pass through 3 stages before being accepted.

Stage 1

First, the new idea is ridiculed. People who cannot believe that something is possible will immediately react by laughing and poking fun at it.  It seems so impossible to them that it seems ‘silly’ to them, quite literally in the sense of being absurd.  This doesn’t mean it actually is absurd however, it just means that their literal mindset cannot fathom the materialisation of something they do not understand.


Stage 2

The second stage a truth will pass through is ‘opposition’.  

Often the idea is violently opposed. They’ll say, ‘That can’t be done.’ or ‘Why fix something that isn’t broken?’ This is because when people cannot fathom a concept, to protect themselves from looking short sighted, they will defend their viewpoint by trying to assert to you how they think your idea won’t and cannot work.  By coming up with reasons why you could fail, they are internally justifying their own inability to conceptualise your vision; not necessarily passing judgement on your capability to actualise it.


But for those like the 19 year old me, who don’t give up in the face of ridicule and violent opposition, a third phase will be experienced.


Stage 3

In the third stage, the new ‘truth’ (your idea) is accepted as self-evident.  

For example, if the dream was to train to run a marathon, at first your loved ones might ridicule and oppose your dream:

‘You can’t run a marathon, You’re fat!’ ‘You couldn’t even run a bath!’.

But you trained anyway.  You put all of your effort in, you worked hard and eventually, you ran that marathon!

Whether your loved ones were standing at the finish line or not, it would now a be an evident fact that you ‘run marathons’ and they would accept that fact, whether they support it or not.


My mother is now my biggest fan; she proudly announces to anyone who will listen that her daughter is a successful entrepreneur.  She can’t even remember those times when she doubted me. My success is just accepted as evident now.

And yours will be too.


But before we can win any race, we first have to be in it.  

We have to be at the starting line ready to go; we have to bravely put one foot forward and start moving.

Our success cannot be praised and nor can we be celebrated if we have not done anything.


Forge forward to a place where stage three – self-evidence – is the only stage.  

One step at a time and eventually that doorway will be yours to walk through.


What’s holding you back?


This article is an extract from my book ‘Awaken Your Course Creation Mojo‘ which is all about beating the most common course creation motivation killers.

Subscribe to receive up to date information, training and news about edupreneurship, education, training, course creation and successful education business development from Sarah Cordiner

Let's connect! Click the links below to connect with me on social media:

Share this article with others:

Let me help you create your online courses and build a successful education-based business

There are 3 Ways To Create Your Online Courses With Sarah


Join the Edupreneur Academy and become a master course creator yourself!  My academy includes my most popular online course "How To Create Profitable Online Courses".  The Edupreneur Academy contains well over 30+ online courses, detailed video tutorials, templates and books (all designed and delivered by me), that will ensure you hone the skills and knowledge to create and sell your own online courses and build a successful education-based business without ever needing to hire help again! JOIN THE 30 DAY FREE TRIAL


Let me do it all for you in my 'done for you' or 'One Day Set Up' service.  I will build your online school, set up your automatic course email sequences, design your course plan outline AND you will spend an entire day with me personally, one-on-one planning your profitable edu-business model and filming your online course.  GET A QUOTE.


Attend The Course Creation Bootcamp and spend 3-7 days with a small group and me personally on a face-to-face 'get it done' immersion camp.  You will walk away from Bootcamp with your entire edu-business modelled out, your online course planned and filmed; your entire online school built and live, your course auto-email sequences active, a master class in becoming a go-to authority in your industry, including how to turn your course into a published book - AND 100% of my students have made SALES of their online courses before they leave Bootcamp. Find out more about BOOTCAMP

sarah cordiner will create your online courses for you

Become a master course creator. Get everything you need to know, guided tutorials and templates in the Edupreneur Academy.

sarah cordiner filming online courses

Hire Sarah Cordiner to do your online course creation and online school set up for you.  Join me face to face, via video call or just hand all the work over!

filming online courses with sarah cordiner

Film your whole online course & build your online school on 'The Course Creation Bootcamp'

Not Sure Which Option Is Best For You?

Send me an email or book a quick chat call with me to tell me a bit more about your business and where you are at so far, and we can make a plan on the best path for you personally.


Learn how to create your own online school and profitable education-based business in the 'Edupreneur Academy'

In the Edupreneur Academy, you will join thousands of other online course creators.

You will get access to over 30 of my online course which will give you every step, demonstration and instruction videos you need to create your online courses, build your own, profitable online school, become a leader in your industry and create a successful education based business by sharing your expertise with the world.

You can get a 30 day FREE TRIAL today.

Edupreneur book cover sarah cordiner

Have you read the 'Edupreneur' book yet?

In this book (available on Amazon in print and on Kindle), you will learn how to monetise your expertise and create a successful education based business.

OR you can get it for FREE along with 3 of my other published books when you join the Edupreneur Academy.  

Get the first 30 days FREE if you join now (cancel ANY time).

Attend the next 'Course Creation Bootcamp' with Sarah Cordiner

Create your online course, film it, build your school and launch in 2 or 5 days

Latest Articles by Sarah Cordiner