How I Got 11,037 New Online Course Enrolments – in Just 6 Weeks!

How I Got 11,037 New Online Course Enrolments – in Just 6 Weeks!

course starter kit combo

Get The FREE Course Creation Starter Kit


How To Set-Up and Run Paid Ads on Facebook and LinkedIn – The Basics


I absolutely love reading (and listening) to books.


I always find them sparking an idea, rousing some inspiration and igniting renewed motivation.


I recently read ‘One Million Followers’ by Brendan Kane which is largely about using paid Facebook ads to rapidly generate a large following of highly targeted prospects.

As many of you know, I have thus far in my decade+ of business, built my success entirely from organic marketing.


Until very recently, I had never done a paid ad before and had acquired all 32k of my students and clients through organic marketing alone.


However, this book got me a bit excited.


Brendan made it all seem quite simple – and very possible – for anyone to build a huge audience fast.


I’d been wanting to start experimenting with paid ads for a while, but was dreading the recruitment and selection process of trying to find an ads expert.


I was having a wine with one of my girlfriend’s, Kim a couple of months ago and said “I reaallllyyy need to find an ads person!”.


Just at the exact second that I said that, my phone pinged and a complete stranger who had done some research on my business, made me a ‘test him’ offer for ads set-up that I couldn’t refuse.


In just a few weeks I have made thousands of dollars and thousands of new email subscribers.


In fact, in less than 8 weeks, I have gone from 32k enrolments to 43,037 enrolments – as a result of the ads starting – and we are still only testing!!


Needless to say, I’m delighted.


And guess what?


This is ALL something that YOU can have and do too!!!


What Has made It So Successful?


A few things that are important to note if you are planning on gunning for results like this….


  1. 1. Free Lead Magnet Course

You first need a free lead magnet course to give away in the ad itself. 


This is what your prospects give you their email address in exchange for and is usually a mini-course that answers your target markets’ top 3-5 burning questions.


I cover in-depth, how to create and publish your lead magnet course (and your authority course, coaching programs and subscription academies) in the upcoming ‘Concept To Course’ program starting in just 48 hours from now – still time for you to join!


  1. You need a solid ‘funnel’

For me, the real financial results started coming in when we added an immediate ‘upsell’ page – a page that immediately pops up after they get the free lead magnet course, offering them a paid course on the same topic. 


In my case, the upsell offer was my ‘How To Create Profitable Online Courses‘ self-study course for just $97. 


Obviously, not everyone buys this, but those that do are then offered a second upsell. 


In my case, that is a bundle of my books for just $27.


Those that do buy something are completely covering the costs of the ads – and making me a profit as my list grows….  this is in fact how many of you reading this have recently got here!


  1. It Takes Dedicated Testing

The book ‘One Million Followers’ talks heavily about the importance of testing, testing, testing.


So I went into this willing and ready to make endless edits, changes and tweaks, and boy can I tell you that this is critical if you want success.


We are currently testing well over 100 different variations of ads – all for the exact same product.


Different images,


Different videos,


Different variations of text,


Different headers,


Different colours,


Emoji’s vs no emojis,


Different interests,


Different countries,


……….and it goes on and on.


My expert helper is going into my account manager EVERY DAY to analyse, tweak change and optimise.


We turn off unprofitable ones and turn up the profitable ones, and keep tweaking some more.


But its WORKING.


Make sure you are ready to go all-in on your testing if you want it to work for you too.


4. Prepare Your Thick Skin



Ads open you up to the uncensored, brazen world of people who genuinely enjoy being miserable turds and angrily punching their inner self-hatred at randoms online.  


What I have learned over the past few weeks is that ads attract intergalactic level, keyboard-smashing, troll-faced nut-jobs!! Hahaha. 


Oh my word, the team and I have genuinely been in stitches laughing at some of the mad comments and hilarious insults people leave me on the ads thread!!


My favourite one this month was a guy who commented a GIF of a dog doing a poop, with the text “You’ve just sh** on my feed with your ad, I’m just returning the favour”


Baaaahahahahahaha OMG I was CRYING with laughter!!!


That was so funny!!


Make sure you have a thick skin and a sense of humour when you get those ads on!



Funny, right?!


Anyway – I hope that helps any of you thinking about doing ads and the book inspires you to get moving on it like it did for me.


There truly is a world of billions out there waiting for your expertise, your course, your coaching and your services.


Get them created, get them published and get them out there so that you can start changing lives – and your business.


And, if you’d like my help, come and join my next ‘Concept To Course’ program.. …


Come and join my Facebook and Linkedin Ads workshop here:

How To Set-Up and Run Paid Ads on Facebook and LinkedIn – The Basics

Special Deals & Free Trials on my FAVOURITE Tech Tools & Software!

Click on the images below to get more information about the deals.

TekMatix is the market-leading all-in-one online business and course platform.

It is your course platform, website, blog, email marketing software, customer record management system, social media planner and auto-posting tool, calendar booking software, paid ads manager, sales manager and much much more. FIND OUT MORE HERE

AppSumo: Tech deals for business tools Podcast hosting & distribution

Thinkific: Learning Management System

Interact: Quiz making tool

New Zenler: Learning Management System

LearnWorlds: Learning Management System

Camtasia: Video Recording & Editing

Canva: Graphic Design

VideoAsk: Interactive Video Funnels

ActiveCampaign: Email Marketing & CRM

Kajabi: Learning Management System

Podia: Learning Management System

StreamYard: Livestream To Multiple Channels Auto-Recover Failed Stripe Payments

SamCart: eCommerce & Course Sales Funnels

Systeme: All-in-one Online Course Platform

BookBolt: Create & Publish Journals on Amazon

TubeBuddy: YouTube Analytics & Competitor Data

Pensight: Get Paid for Meetings & Calls

Fiverr: Freelancers & Cheap Services

HeySummit: Host Summits and conferences

Creative Fabrica: Graphics, Illustrations and Images

Envatoelements: Unlimited Commercial Use Video Clips, B-roll, Audio, Music, Sound Effects

Trello: Organisation and Productivity

Loom: Record your screen and face videos

Course creation equipment that I recommend on Amazon

Get the FREE Course Creation Starter Kit

Receive regular course creation advice, tips and in-depth tutorials.

Something went wrong. Please check your entries and try again.

5 Ways To Build Your Online Business

Start Changing Lives Today

Taking your knowledge out of your head and turning it into a profitable online business.

Dramatically increase your industry reputation, reach a global audience, gain a passive income and impact people's lives all over the world.

Let me help you create and publish your online course and build a highly successful online business - the easy way!

Here are 5 ways that I can help you become a well-respected leader in your industry:

starter kit gold

FREE: Course Creation Starter Kit

Get your FREE Course Creation Starter Kit! Everything you need to turn your passion, expertise & knowledge into a profitable online course, lift your global credibility & make a passive income!

Get Your FREE Starter Kit Now
Edupreneur Academy

The Edupreneur Academy

For those who are ready to take their entire online business to the next level.  Get monthly live masterminds, monthly challenges and immediate access to over 50+ online courses and books as you progress along the 'Edupreneur's Success Journey'.

create profitable online courses

Self-Study Online Program

Get LIFETIME access to my self-study online course that takes you through every step of creating and launching your own profitable online course.  Great for those who love to learn independently at their own pace.  Just $97!


Concept To Course

Create and launch your online course or membership in just 30 days in my course creation group coaching program.  Daily support, live calls, group learning and massive results, fast! 

done for you course creation set up

Done-For-You Services

Why not just hand it over to the experts? I can create your course plans, set up your online school, create slides, connect all of your technology & software, create your email automations and more.

Book a Call

Book a Call with Me

If you have a number of questions, want one-on-one tech help or would just rather have a chat and guidance from me directly, you can book a call with me here.


Latest Articles by Sarah Cordiner