How I Got 11,037 New Online Course Enrolments – in Just 6 Weeks!

How I Got 11,037 New Online Course Enrolments – in Just 6 Weeks!

course starter kit combo

Get Sarah's FREE Course Creation & Business Growth Training


I absolutely love reading (and listening) to books.


I always find them sparking an idea, rousing some inspiration and igniting renewed motivation.


I recently read ‘One Million Followers’ by Brendan Kane which is largely about using paid Facebook ads to rapidly generate a large following of highly targeted prospects.

As many of you know, I have thus far in my decade+ of business, built my success entirely from organic marketing.


Until very recently, I had never done a paid ad before and had acquired all 32k of my students and clients through organic marketing alone.


However, this book got me a bit excited.


Brendan made it all seem quite simple – and very possible – for anyone to build a huge audience fast.


I’d been wanting to start experimenting with paid ads for a while, but was dreading the recruitment and selection process of trying to find an ads expert.


I was having a wine with one of my girlfriend’s, Kim a couple of months ago and said “I reaallllyyy need to find an ads person!”.


Just at the exact second that I said that, my phone pinged and a complete stranger who had done some research on my business, made me a ‘test him’ offer for ads set-up that I couldn’t refuse.


In just a few weeks I have made thousands of dollars and thousands of new email subscribers.


In fact, in less than 8 weeks, I have gone from 32k enrolments to 43,037 enrolments – as a result of the ads starting – and we are still only testing!!


Needless to say, I’m delighted.


And guess what?


This is ALL something that YOU can have and do too!!!


What Has made It So Successful?


A few things that are important to note if you are planning on gunning for results like this….


  1. 1. Free Lead Magnet Course

You first need a free lead magnet course to give away in the ad itself. 


This is what your prospects give you their email address in exchange for and is usually a mini-course that answers your target markets’ top 3-5 burning questions.


I cover in-depth, how to create and publish your lead magnet course (and your authority course, coaching programs and subscription academies) in the upcoming ‘Concept To Course’ program starting in just 48 hours from now – still time for you to join!


  1. You need a solid ‘funnel’

For me, the real financial results started coming in when we added an immediate ‘upsell’ page – a page that immediately pops up after they get the free lead magnet course, offering them a paid course on the same topic. 


In my case, the upsell offer was my ‘How To Create Profitable Online Courses‘ self-study course for just $97. 


Obviously, not everyone buys this, but those that do are then offered a second upsell. 


In my case, that is a bundle of my books for just $27.


Those that do buy something are completely covering the costs of the ads – and making me a profit as my list grows….  this is in fact how many of you reading this have recently got here!


  1. It Takes Dedicated Testing

The book ‘One Million Followers’ talks heavily about the importance of testing, testing, testing.


So I went into this willing and ready to make endless edits, changes and tweaks, and boy can I tell you that this is critical if you want success.


We are currently testing well over 100 different variations of ads – all for the exact same product.


Different images,


Different videos,


Different variations of text,


Different headers,


Different colours,


Emoji’s vs no emojis,


Different interests,


Different countries,


……….and it goes on and on.


My expert helper is going into my account manager EVERY DAY to analyse, tweak change and optimise.


We turn off unprofitable ones and turn up the profitable ones, and keep tweaking some more.


But its WORKING.


Make sure you are ready to go all-in on your testing if you want it to work for you too.


4. Prepare Your Thick Skin



Ads open you up to the uncensored, brazen world of people who genuinely enjoy being miserable turds and angrily punching their inner self-hatred at randoms online.  


What I have learned over the past few weeks is that ads attract intergalactic level, keyboard-smashing, troll-faced nut-jobs!! Hahaha. 


Oh my word, the team and I have genuinely been in stitches laughing at some of the mad comments and hilarious insults people leave me on the ads thread!!


My favourite one this month was a guy who commented a GIF of a dog doing a poop, with the text “You’ve just sh** on my feed with your ad, I’m just returning the favour”


Baaaahahahahahaha OMG I was CRYING with laughter!!!


That was so funny!!


Make sure you have a thick skin and a sense of humour when you get those ads on!



Funny, right?!


Anyway – I hope that helps any of you thinking about doing ads and the book inspires you to get moving on it like it did for me.


There truly is a world of billions out there waiting for your expertise, your course, your coaching and your services.


Get them created, get them published and get them out there so that you can start changing lives – and your business.


And, if you’d like my help, come and join my next ‘Concept To Course’ program.. …


Come and join my Facebook and Linkedin Ads workshop here:

5 Ways To Become a Well-Known Expert In Your Industry

Start Making Your Knowledge Work & Changing Lives Today

Take your knowledge out of your head and turn it into a profitable online business.

Dramatically increase your industry reputation, reach a global audience, gain a passive income and impact people's lives all over the world through your expertise.

Let me help you commercialise your IP, create and publish your courses and build a highly successful online business as a stand-out leader in your field of expertise.

Here are 5 ways that I can help you become a well-respected leader in your industry:

starter kit gold

FREE: Course Creation & Business Training

Get your FREE Course Creation & Business Training! FREE training to turn your passion, expertise & knowledge into a profitable online course, lift your global credibility & make a passive income!

Get The FREE Training
Book a Call

Book a Call with Me

If you have a number of questions, want one-on-one tech help or would just rather have a chat and guidance from me directly, you can book a call with me here.

the legends lab (1)

The Legends Lab

For those who are ready to become a stand-out leader in their field of expertise.

The Legends Lab is Sarah's ongoing coaching membership where you will learn how to become a well-known expert in your industry.


Concept To Course

Create and launch your online course or membership in just 30 days in my once-a-year course creation group coaching program.  Daily support, live calls, group learning and massive results, fast! 

done for you course creation set up

Done-For-You Services

Why not just hand it over to the experts? I can create your course plans, set up your online school, create slides, connect all of your technology & software, create your email automations and more.


Special Deals & Free Trials on my FAVOURITE Tech Tools & Software!

Click on the images below to get more information about the deals.

TekMatix is the market-leading all-in-one business platform, CRM and course creation platform.

It is your course platform, website, blog, email marketing software, ai bot, customer record management system, social media planner and auto-posting tool, calendar booking software, paid ads manager, sales manager and much much more. FIND OUT MORE HERE

Interact: Quiz making tool

AppSumo: Tech deals for business tools Podcast hosting & distribution

Camtasia: Video Recording & Editing

Canva: Graphic Design

VideoAsk: Interactive Video Funnels

StreamYard: Livestream To Multiple Channels

TubeBuddy: YouTube Analytics & Competitor Data

Fiverr: Freelancers & Cheap Services

HeySummit: Host Summits and conferences

Creative Fabrica: Graphics, Illustrations and Images

Envatoelements: Unlimited Commercial Use Video Clips, B-roll, Audio, Music, Sound Effects

Loom: Record your screen and face videos

Course creation equipment that I recommend on Amazon

Latest Articles by Sarah Cordiner