About Sarah Cordiner.

BA Hons Education | PGCE Education | Diploma To Teach | Diploma Leadership

Sarah Cordiner

Hi! Great To meet you!

I remember when I hated education.  I found school frustrating, oppressive and limiting, rather than stimulating, inspiring and liberating.

I thought that learning was all about memorising the chemical equation to photosynthesis and failing pointless tests.

I went back-packing around the world as soon as could get out of school, vowing I'd never enter a classroom again.  It was on my travels, my first stop in a tiny little straw shack in Fiji, that I inadvertently showed a little Fijian girl the world.  She was so amazed to discover that there was more than just her island that existed, that she grabbed my travel guide and repeated my lesson to all of the other children in the hut.

"Did I just show somebody the world?"!!

I wanted to do THAT again.  To facilitate change, to present new perspectives, to switch on those lightbulb moments and to show people things that they never knew existed.

I taught my way around the world for a year and then ended up taking a Degree in Education on my return to the UK.

I started my education career teaching in an all-male prison; in schools and facilitating welfare to work programs for the long term unemployed and ex-offenders for the Government.

I was soon promoted to Training Manager whilst employing my university lecturer to run my education business for me, before moving from the UK to Malta in 2010 where I began delivering my training and workforce planning services to banks, international hotel chains and large retailers.

Copy of Copy of module 2

I fell in love with my childhood friend on a visit back to the UK, and 6 months later we were married and had moved from Malta to Australia in early 2012.


My education business went from $0 to 7 figures within 18 months and I had 23 full-time employees working from my Perth-based offices as I served the curriculum design, development and workforce planning and teacher training for major mining corporations, oil and gas organisations, civil construction firms, ASX listed companies, the Defence Force, Federal and State Government tenders, remote community Aboriginal training and local entrepreneur group training.

The business got hit hard in 2014 by major Federal funding cuts, and I lost $2.7 million and all of my staff in a single day.

I had no choice but to go online as the West Australian economy began crumbling in a major mining down-turn and thousands were losing their jobs.

After going online, my business was saved, my profits multiplied and my overheads all but disappeared.

I quickly rebuilt my 7 figure education business and in just the next 12 months that followed I attracted over 12,000 students from all over the world and helped them create, launch and sell their online courses.

In 2017 my Police Officer husband was relocated to the tiny, remote town of Broome in North-Western Australia.

Here I was head-hunted by the local university and become the youngest university "Executive Director and Head of Campus" in Australian history.

My 2-year university leadership tenure came to renewal as I found myself delightedly pregnant with our second child.  So I made the tough decision to hand over the university throne to the next leader in line to focus on becoming a mum of two.

I managed to stay away from my computer for 4 hours after giving birth, and restarted my course creation services again.

With my second baby a few days old and thinking I'd take easing back in a bit easy, CoVid-19 came along and absolutely exploded the course creation industry with thousands of people pouring into my business to help them get online.

I had to employ 4 new staff just to help me manage the demand.

In May 2020 I decided that I would do my best to give back to those who were struggling due to job losses and debt (after all, I know how that feels after my 2014 experience!!).  So I gifted over $1 million of places on my 'How To Create Profitable Online Courses' program to help people get online at this unsettling time.

I truly believe that everyone has something to teach and that everyone is capable of not just helping others change their lives with online courses, but potentially saving their lives too -  just like they saved mine.

My goal is to help you change the world with the knowledge that's locked away in your head.  Let me hold your hand, guide and support you to going from concept, to course.

sarah cordiner presentating at professional speakers australia annual convention

In 2019 Sarah completed a tenure as the 'Executive Director and Head of Campus' at the University of Notre Dame Australia - Australia's top-ranked university at the time of her leadership.

Rumoured to have been the youngest university Executive Director in Australia's history, Sarah was the most senior leader of one of the most remote university campuses in the world and successfully lead the university through a major re-registration RTO audit.

Internationally Acclaimed & Award-Winning Education Expert

  • CEO of MainTraining Pty Ltd
  • Has helped over 20,000 people in 146 countries to create, launch and sell their online courses
  • Founder of the Legends Lab
  • Host of The Course Creators Podcast
  • Over 14 years of experience as an international business owner and leader in the education and training industry
  • ex-Board Member of the Broome Chamber of Commerce and Industry
  • ex-Board Member of The Broome Circle
  • ex-host of the ‘Voice of Business’ weekly radio show on Spirit 102.9, aired across the Kimberley.
  • 12 times published author
  • 5 times international number 1 best-selling author
  • TV host and content creator of ‘the Course Creators’ TV show on Bizversity
  • Listed as Huffington Post's 'Top 50 Must-Follow Female Entrepreneur's​ for 2017'
  • Awarded the small business 'Top Influential 100 Award' in Perth in 2015 and 2016
  • WA Finalist Award for both the ‘Young Business Woman of the Year' and also the 'Start-Up Business of the Year' in the Telstra Business Women’s Awards.
  • Semi-finalist in the 2017 ‘WA Regional Achievement Awards’ for Curtin University’s ‘Teaching Excellence Award

Sarah is a Postgraduate qualified education professional with over 14 years of experience as a leader and business owner in the education and training sector.

Sarah specialises in assisting corporates, Government, charities, businesses (all sizes) and individuals with:

  • Creating and selling quality online courses
  • The design and development of online and face to face curriculum
  • Writing training content (accredited and non-accredited training)
  • Education and training business development, profitability and scaling to national and international markets
  • Building online learning platforms
  • The commercialisation of knowledge, skills, expertise and hobbies into education-based products and services (courses, books, workshops, speeches, presentations, high-end masterminds, training manuals and more)
  • Education and training leadership, governance and strategy
  • Vocational education and training (VET) program design, delivery and management
  • Workforce planning and development
  • Rural, regional and remote education and training...... and more

5 Ways To Become a Well-Known Expert In Your Industry

Start Making Your Knowledge Work & Changing Lives Today

Take your knowledge out of your head and turn it into a profitable online business.

Dramatically increase your industry reputation, reach a global audience, gain a passive income and impact people's lives all over the world through your expertise.

Let me help you commercialise your IP, create and publish your courses and build a highly successful online business as a stand-out leader in your field of expertise.

Here are 5 ways that I can help you become a well-respected leader in your industry:

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FREE: Course Creation & Business Training

Get your FREE Course Creation & Business Training! FREE training to turn your passion, expertise & knowledge into a profitable online course, lift your global credibility & make a passive income!

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Book a Call

Book a Call with Me

If you have a number of questions, want one-on-one tech help or would just rather have a chat and guidance from me directly, you can book a call with me here.

the legends lab (1)

The Legends Lab

For those who are ready to become a stand-out leader in their field of expertise.

The Legends Lab is Sarah's ongoing coaching membership where you will learn how to become a well-known expert in your industry.


Concept To Course

Create and launch your online course or membership in just 30 days in my once-a-year course creation group coaching program.  Daily support, live calls, group learning and massive results, fast! 

done for you course creation set up

Done-For-You Services

Why not just hand it over to the experts? I can create your course plans, set up your online school, create slides, connect all of your technology & software, create your email automations and more.