Creating Courses on Camera
Presenting on camera is extremely different to presenting face to face.
And along with that, comes the terrifying prospect that you are immortalizing yourself in the capturing of a video, that could be viewed by millions of people for the rest of time. Gulp.
It’s not surprising that people are daunted by it – and it’s not a skill that any of us are naturally born with.
Yet so many course creators put themselves under the pressure of thinking that they have to be a perfect presenter on ‘take 1’ of their first ever shot of filming educational videos.
Give yourself a break; there’s much more to it than that.
My First Time in Front of the Camera:
I remember the first time I was ever put in front of big blinding lights to speak to camera. I was on a speaker training program, and we had to deliver our pretend ‘TED Talk’.
I was cockier than a Cockerel in mating season.
I’d been teaching for the best part of a decade. I’d been a professional speaker and presenter for years. I knew EXACTLY what I was doing.
But the second that little red light turned on, staring into the camera lens was a bit like staring down the barrel of a gun. I couldn’t force a single word out of my mouth, let alone string a sentence together!
I still have that very video recording and you can see my legs shaking as they tried to hold the sinking weight of my terrified body up.
At first I found this humiliating (I should be good at this), then upsetting (I can’t believe I’m no good at this), followed quickly by anger (this is so annoying!).
Then fear came (I’m going to look stupid, I’m going to fail in front of everybody).
Self-doubt and excuses arrived shortly after (I can’t do this, I’m a teacher not a TV presenter, I’m not cut out for this).
Soon enough my instinct to protect myself from danger went into action and had me doing everything from faking an illness to rebelliously walking out of the training – as if I was above ‘needing to do this silly exercise’.
Sitting outside the training studio, it occurred to me that teaching on camera was an extremely different skill from teaching face to face altogether, and that I had a whole lot of learning to do. I was beating myself up because I hadn’t mastered the art of something the first time I’d ever given it a go.
Like I did, too many course creators and edupreneurs put themselves under the pressure of thinking that they have to handle a car perfectly when they are put in the driver’s seat. Not true.
You have to learn how to hold the steering wheel first.
So many people walk into a filming studio and think they have to perform like a Hollywood A-Lister in their first ever take.
Talk about putting pressure on ourselves!
How we Respond to New Situations:
The first thing we need to do in any new situation is to allow our body the opportunity to familiarise itself with the environment it is in.
Our natural instinct is to protect ourselves from danger. And this means that in unfamiliar situations, our body is flooded with chemicals that will make us fight or run away.
Our stomachs go bubbly, our guts knot up, our heads hot-freeze, we sweat all over, our muscles tense and everything inside of us works in opposition to us remaining in that place.
It’s not exactly the winning combo for thinking and speaking eloquently with a smile on our faces.
But soon enough, the body will realise that we are not in danger.
It begins to release the muscles, ease up on the chemical floodgates and start turning our brain switches back on.
The more our body familiarises with the environment, the safer it will feel, and the less of a physical and biological battle it will present to us.
Eventually, it will give up the fight altogether and allow us to start honing the development of a new skill.
Just like learning any new skill, know that it is going to take a little time to get used to.
Allow plenty of time to just let your body ‘be’ in front of camera.
Don’t try to make your words perfect or be flawless in your delivery. Just learn to get comfortable talking to a camera.
Talk about what you had for breakfast, what you did yesterday and where you’d like to go on holiday this year.
The more you get used to talking to that little black hole, the sooner you’ll be able to present like a pro.
Remember that it’s only a video. You can press delete. You can film a new one and replace it later.
What If My Video’s Are Not ‘Hollywood’ Perfect?
I have taken $5 courses on Udemy that were way better than ones that I’ve paid in excess of $25,000 for. Fact. And by ‘better’, I mean what I learned from them.
I took $25,000+ courses – then had all the lights and bling; the private multi-million-dollar mansion, the showy email campaigns, closed captioned videos, adrenaline-pumping intro music and big Facebook groups to boot.
But almost every time, it’s been the simple, homemade $5 courses that win my highest ratings.
This is because today, quality is not determined by how long a course is, whether it’s been filmed by a professional crew, over-looking the most expensive suburb on earth, or how many effects have been used to animate the speaker’s on-screen name.
In a world saturated with information, ‘quality’ is often determined by whether learners feel that a course has given them the information they wanted, as quickly and directly as possible.
Yes, it’s great if you can afford to buy yourself a home studio, or better yet, hire a professional film crew, but for many edupreneurs starting out this isn’t an option. I would highly encourage you to not be stopped by the idea you need to be a Hollywood show star.
Share your expertise with the world anyway.
The reality of a freelancers world:
These days it is becoming more and more commonplace and accepted that freelancers and self-employed business owners work from home, usually in a spare room or a corner of the kitchen table.
In fact, live stream videos accounted for the majority of internet traffic in 2017 according to the Huffington Post! Livestream videos! Plain, simple, zero-effects videos that are totally raw and usually recorded on a mobile phone!
Don’t overthink this whole filming thing.
Remember that people are coming to you and your courses for the content, not to judge your backdrop. If you are ashamed of your lounge room wallpaper, you could buy a cheap sheet of material to place behind you, or get a pull-up banner with your business logo, and block off your surroundings that way.
If you don’t have very good lighting and are worried that will affect your professionalism, then simply record ‘voice over’ slides or screencast videos.
Your sound is important if you want to meet the quality criteria of online course marketplaces and enable your learners to clearly hear what you are saying, but having a Hollywood production on a training video is certainly not a necessary requirement to help change people’s lives.
No online course is cast in stone.
Simply upgrade your content as you start bringing more money and increasing in experience.
There are a number of free tools and apps out there that enable you to create really professional looking videos from home, without the cost. In fact, my first home studio – which included two large soft box lights on stands and a backdrop in thrcoloursors set me back $256. I made that money back in the first 15 minutes of releasing my first online course.
Simply do a little learning on YouTube, or if you really want to get stuck in take my online course on ‘How To Create Profitable Courses’ which you can get for free as an Edupreneur Academy member – and with a green sheet of material and some good lighting, you can easily produce studio quality training videos from your kitchen.
Subscribe to receive up to date information, training and news about edupreneurship, education, training, course creation and successful education business development from Sarah Cordiner
Let's connect! Click the links below to connect with me on social media:
Share this article with others:
Let me help you create your online courses and build a successful education-based business
There are 3 Ways To Create Your Online Courses With Sarah
Join the Edupreneur Academy and become a master course creator yourself! My academy includes my most popular online course "How To Create Profitable Online Courses". The Edupreneur Academy contains well over 30+ online courses, detailed video tutorials, templates and books (all designed and delivered by me), that will ensure you hone the skills and knowledge to create and sell your own online courses and build a successful education-based business without ever needing to hire help again! JOIN THE 30 DAY FREE TRIAL
ONE DAY SET-UP SERVICE
Let me do it all for you in my 'One Day Set Up' service. I will build your online school, set up your automatic course email sequences, design your course plan outline AND you will spend an entire day with me personally, one-on-one planning your profitable edu-business model and filming your online course. MORE ABOUT THE ONE DAY SET UP.
THE COURSE CREATION BOOTCAMP
Attend The Course Creation Bootcamp and spend 3-7 days with a small group and me personally on a face-to-face 'get it done' immersion camp. You will walk away from Bootcamp with your entire edu-business modelled out, your online course planned and filmed; your entire online school built and live, your course auto-email sequences active, a master class in becoming a go-to authority in your industry, including how to turn your course into a published book - AND 100% of my students have made SALES of their online courses before they leave Bootcamp. Find out more about BOOTCAMP
Become a master course creator. Get everything you need to know, guided tutorials and templates in the Edupreneur Academy.
Hire Sarah Cordiner for a whole day for your own personalised course creation service
Film your whole online course & build your online school on 'The Course Creation Bootcamp'
Not Sure Which Option Is Best For You?
Send me an email or book a quick chat call with me to tell me a bit more about your business and where you are at so far, and we can make a plan on the best path for you personally.
JOIN THE EDUPRENEUR ACADEMY
Learn how to create your own online school and profitable education-based business in the 'Edupreneur Academy'
In the Edupreneur Academy, you will join thousands of other online course creators.
You will get access to over 30 of my online course which will give you every step, demonstration and instruction videos you need to create your online courses, build your own, profitable online school, become a leader in your industry and create a successful education based business by sharing your expertise with the world.
You can get a 30 day FREE TRIAL today.
Have you read the 'Edupreneur' book yet?
In this book (available on Amazon in print and on Kindle), you will learn how to monetise your expertise and create a successful education based business.
OR you can get it for FREE along with 3 of my other published books when you join the Edupreneur Academy.
Get the first 30 days FREE if you join now (cancel ANY time).
Attend the next 'Course Creation Bootcamp' with Sarah Cordiner
Create your online course, film it, build your school and launch in 2 or 5 days