Anxiety, mailmen and cat butts
People choose who they connect with and who they think is like them. And that’s all it really comes down to. And that’s why I say to people don’t panic too much about the mailman turning up or the dogs barking or the cats butt in the screen. It really is all about you and you turning up as you are.
In this episode, I will share one of my livestreams that I did in the private Facebook group for my course. Tune in for everything about the less glamorous side of being a course creator.
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Fear of going online
A couple of things have come up in the Facebook group so far. One of them has been the very common topic around anxiety, and imposter syndrome. Am I going to be good enough? Going online is terrifying! And, look, it’s okay. One thing I really want to point out here is the feeling of fear and anxiety is something that will never go away. For the majority of people, like 99.9% of the time, fear never leaves, it just never goes away.
If you care about your topic, you will always experience fear. If you care about what you do, if you care about your customers, you care about the people that you’re serving. If you’re somebody that has integrity, you are always going to worry about whether you are good enough. That is a sign that you are somebody who has absolute integrity, that is a sign that you are a genuine, decent, honest person, who really, really cares about how you serve people.
You have to care enough
So if you are scared, if you have anxiety, if you were worrying about, “is this course good enough?” “Is this content good enough?” “Am I good enough?” That is the sign that you are absolutely good enough. Because you don’t have to be perfect, but you have to give a damn. If you are in this industry, you have to care enough to show up. You have to care enough to respond to people when they have a freakout, you have to care enough to turn up when you’re tired.
You have to care enough to change and iterate and adapt and add new content and respond and reply. And that is all you need to be successful. The people who succeed are the ones that simply will turn up and will respond and will show up.
Change to a feeling of power
I want you to know that what you can do is never eliminate that feeling of anxiety, but you can change that feeling to power. A sense of, “this means I am a good person” “I’m the right person to be in this place, and to lead this industry, because I am here for the right reasons.” I promise you that if you have that, you have everything you need to succeed, because people don’t remember the flashing lights, they don’t remember the special URLs and logos that were perfectly placed on the top right hand corner.
They remembered how much that person cared and how much that person showed up for them when they needed some help. So that is all you need to be completely and utterly successful and to have people telling their friends about your course.
Keep it real
Your courses, your videos and how you show up, is who you are. And if your kids run into your videos, if your dogs start barking, if your cat decides to put it butt hole in the camera lens when you are in the middle of presenting and it will happen if you’ve got a cat. It’s going to happen, don’t stop your video.
Honestly, I just keep all of that stuff in there, because it is part of who you are. You attract the audience that’s most like you, and authenticity wins. What I mean by authenticity is just going, “right, I’m here to help you. I’m here to serve you.” What you want to be doing is showing people that you care enough to show up, and that doesn’t matter if the cat butt is in your screen, or the mailman turns up, or the dogs start barking or your partner rocks out the window or your kid turns up and goes, “mommy I need to poo,” which has happened to me in so many of my calls. It’s okay!
Why people will buy your course
People don’t buy courses based entirely on their learning outcomes. It’s very important to have these in there, because that’s what makes people decide whether or not they’re going to buy. But they buy courses based on whether they think that they like you or not, it all comes down to you. It all comes down to whether they like to watch one of your YouTube videos or your sales video on your landing page or go into your Facebook group and watch the way that you write.
And we all make first impression judgment decisions. All the time, we always do. People choose who they connect with and who they think is like them. That’s all it really comes down to. And that’s why I say to people don’t panic too much about the mailman turning up or the dogs barking or the cats butt on the screen. It really is all about you and you turning up as you are.
Some people don’t like it. Some people might say, “well, that was unprofessional” or “that’s not quite right.” You know what? Well, then they’re not your people. They’re not you’re following and give them a refund, if that’s what they want. You know, your job is to turn up to help and to be supportive. And this is the kind of group that we’re in now. We are creating courses that are about changing people’s lives. We’re creating courses that are about delivering transformation. And that only comes with human connection. And human connection is completely imperfect.
In today’s world, it’s not about staging. It’s about content and it’s about connection and it’s about being you. And that’s what’s important. That’s what’s powerful. That’s what sells and more importantly, that’s what gets your students results. And in the end of the day, when your students get results, that’s when you do too.