How Has COVID-19 Impacted The Online Learning Industry?

How Has COVID-19 Impacted The Online Learning Industry?

course starter kit combo

Get The FREE Course Creation Starter Kit

Growth in online learning since the covid pandemic


In late 2019, I wrote a report on the future of the adult learning industry.

Since the COVID-19 pandemic made dramatic impacts to the education sector from February 2020 onwards – causing a huge surge in the popularity of online learning.


And it’s only just the beginning of this booming industry.

Why are online courses in such high demand right now?


The online education sector has been dramatically increasing in popularity particularly over the past 5 years as distance, blended and self-study online learning has become mainstream and familiar.


The online education industry was predicted to triple between 2020 and 2025, but with the impacts of COVID causing a tidal wave of e-learning demand, the sector is reporting this level of growth already since January 2020 alone.  


My own education company has seen a massive 255% increase in student enrolments since COVID.  

Going from 16,974 enrolments on 1st January 2020, to 60,340 enrolments between 31st Jan- 1st Nov 2020; and I’m not the only one.


Online course marketplaces like Udemy have seen a more than 400% increase in student enrolments since COVID;  

Learning Management Sofware providers like Thinkific have seen enrolments in some of their client course sectors increase by more than 2,000% and formal institutions forced more than 300 million students to go online since January 2020.


Aside from the lockdowns, the e-learning industry was already growing in popularity  and continues to do so for the following top reasons:


  • Accessibility: The lack of geographical boundaries makes online learning possible for anyone, anywhere.


  • Flexibility of delivery and learning experience: whether its purely self-study, coach-facilitated, one on one, group-centric, or somewhere in between, there is a mode of online delivery that suits every learning preference


  • Cost: without the overheads of training venues, resources, travel and trainer time, the costs of providing online learning is minimal.  This means that the costs to the student can be reduced, allowing many to engage that would not have had the opportunity otherwise – whilst simultaneously opening up a bigger market to the course owner.


  • Community: As we have become accustomed to networking and relationship building online, online learning communities and social learning has become extremely popular.  Using inbuilt ‘communities’ in a learning management system like Thinkific, ‘Zoom Rooms’ or Facebook groups is facilitating and even replacing face to face social learning.


  • Time and deadlines: Online learning is a much more flexible way for people to learn.  Without strict deadlines or set times to turn up to classes, it is a much more attractive method of learning for many people who have other life commitments such as jobs, businesses, families or are in different time zones to the provider.


  • Up to date: Online courses are easier to update, change and add further content to; meaning that they are always far more up to date and relevant than a cumbersome face to face traditional course.


What if you are a new online course creator?


You are now entering a recession-proof, pandemic-proof, rapidly growing and highly profitable industry.


I teach you the 10 steps of creating a highly successful online course in my FREE Course Creation Starter Kit.  however, if I was to give you one little piece of advice right now it would be this:


Start small.  

Micro-learning is becoming increasingly popular as time-restricted consumers search online for the answers to highly specific questions.  


A learning resource that offers the answer to their specific question is not only more likely to come up top in their search results, but is far likely to to be the resource they consume.


It is also much easier to learn the step by step process of online course creation by creating a mini-course, rather than completely overwhelm yourself with a huge authority flagship course your first time around.


What are some pitfalls successful creators should be careful to avoid?

The great thing about creating online courses is that it is largely a creative process that has no real ‘right or wrong’ to it.  


However, there are still good practices to follow and mistakes to avoid.

Here are a quick two for you:


Avoid the trap of perfection: 

Online learners want the answers to their questions, not a Hollywood production.  

You don’t need to be a perfect newsreader, look like Angelina Jolie or hold a Professorship to be a highly successful course creator.  All you need to do is share what you know with passion.


Don’t make a course for everyone:  

If you try to catch two rabbits you’ll catch now, as they say.  


Pick a micro-niche, a highly specific target market that your course will be for, EVEN if your course could help ‘everyone’.  

This makes it much easier for you to find, attract, engage with and market to that particular segment of people and as such will significantly increase the success of your course.  


It’s super easy to then duplicate your course and just tweak the title and change the sales page copy to then target another specific segment – and so you grow.




If you are ready to join this growing, multi-billion-dollar industry by creating and selling your own profitable online courses, why not come and join my next ‘Concept To Course’ 30 day Course Creation Group Coaching Program?!


Special Deals & Free Trials on my FAVOURITE Tech Tools & Software!

Click on the images below to get more information about the deals.

TekMatix is the market-leading all-in-one online business and course platform.

It is your course platform, website, blog, email marketing software, customer record management system, social media planner and auto-posting tool, calendar booking software, paid ads manager, sales manager and much much more. FIND OUT MORE HERE

AppSumo: Tech deals for business tools Podcast hosting & distribution

Thinkific: Learning Management System

Interact: Quiz making tool

New Zenler: Learning Management System

LearnWorlds: Learning Management System

Camtasia: Video Recording & Editing

Canva: Graphic Design

VideoAsk: Interactive Video Funnels

ActiveCampaign: Email Marketing & CRM

Kajabi: Learning Management System

Podia: Learning Management System

StreamYard: Livestream To Multiple Channels Auto-Recover Failed Stripe Payments

SamCart: eCommerce & Course Sales Funnels

Systeme: All-in-one Online Course Platform

BookBolt: Create & Publish Journals on Amazon

TubeBuddy: YouTube Analytics & Competitor Data

Pensight: Get Paid for Meetings & Calls

Fiverr: Freelancers & Cheap Services

HeySummit: Host Summits and conferences

Creative Fabrica: Graphics, Illustrations and Images

Envatoelements: Unlimited Commercial Use Video Clips, B-roll, Audio, Music, Sound Effects

Trello: Organisation and Productivity

Loom: Record your screen and face videos

Course creation equipment that I recommend on Amazon

Get the FREE Course Creation Starter Kit

Receive regular course creation advice, tips and in-depth tutorials.

Something went wrong. Please check your entries and try again.

5 Ways To Build Your Online Business

Start Changing Lives Today

Taking your knowledge out of your head and turning it into a profitable online business.

Dramatically increase your industry reputation, reach a global audience, gain a passive income and impact people's lives all over the world.

Let me help you create and publish your online course and build a highly successful online business - the easy way!

Here are 5 ways that I can help you become a well-respected leader in your industry:

starter kit gold

FREE: Course Creation Starter Kit

Get your FREE Course Creation Starter Kit! Everything you need to turn your passion, expertise & knowledge into a profitable online course, lift your global credibility & make a passive income!

Get Your FREE Starter Kit Now
Edupreneur Academy

The Edupreneur Academy

For those who are ready to take their entire online business to the next level.  Get monthly live masterminds, monthly challenges and immediate access to over 50+ online courses and books as you progress along the 'Edupreneur's Success Journey'.

create profitable online courses

Self-Study Online Program

Get LIFETIME access to my self-study online course that takes you through every step of creating and launching your own profitable online course.  Great for those who love to learn independently at their own pace.  Just $97!


Concept To Course

Create and launch your online course or membership in just 30 days in my course creation group coaching program.  Daily support, live calls, group learning and massive results, fast! 

done for you course creation set up

Done-For-You Services

Why not just hand it over to the experts? I can create your course plans, set up your online school, create slides, connect all of your technology & software, create your email automations and more.

Book a Call

Book a Call with Me

If you have a number of questions, want one-on-one tech help or would just rather have a chat and guidance from me directly, you can book a call with me here.


Latest Articles by Sarah Cordiner