5 Deadly Mistakes To Avoid When Creating an Online Course:

5 Deadly Mistakes To Avoid When Creating an Online Course:

course starter kit combo

Get The FREE Course Creation Starter Kit

Something went wrong. Please check your entries and try again.

5 Deadly Mistakes To Avoid When Creating an Online Course:

If you are a course creator, online instructor or an entrepreneur who aims to generate revenue through the new trend of ‘edupreneurship’ (educating your market profitably), then don’t create anymore of your course until you’ve read this.

You might be an excellent course creator with an abundance of skills and knowledge; but by failing to understand some basic principles of online course creation, you are at the risk of completely wasting your time.

Below, we have listed some critical mistakes that you must avoid while creating your online courses:

Mistake #1: Making the Session Too Lengthy

Creating video tutorials that are too long is a simple but big mistake that many online course creators make.

The modern day online learner has a very short attention span.  A growing majority are now accessing online education via mobile devices, and by nature this means they are likely watching your course whilst on the commute to work, during ad breaks when watching television, during their lunch break or whilst sat on the toilet!

No matter how much effort you have put in and how strategic your approach is, a module that exceeds 15 minutes in length is likely to have a very low completion rate, and anything you say after that point could be missed.

For optimum engagement, retention and completion, keep you tutorial videos between 2-9 minutes in length.

Mistake #2: Creating One Big Course

You are an expert course creator with a lot of passion, and your aim is to give as much knowledge to the viewers as possible.

Interestingly however, just as online learners seem to prefer shorter videos, they also prefer shorter courses, and therefore creating one big course can be the shortfall in your e-learning business.

Online learners get motivated by progress and with bigger courses, this reward comes slowly.

So instead of creating one big course, create many shorter courses.  The motivation of completion encourages repeat purchasing – especially if each of the smaller courses follow a ‘series’ pattern and flow logically from one to the other (without feeling disjointed).  This has numerous benefits for you too as it opens up your market considerably.

If you have just one big course, you have to charge accordingly and may miss out on customers who are either not yet ready to spend that kind of money on you (because they don’t know you yet), or who simply don’t have the budget. It also gets you buyers who may have only wanted a module or two from your big course.

When you break the big course down into lots of smaller courses, you can of course bring the purchase price down without actually losing out.  You can also create ‘bundles’ of courses giving the perception of much higher value.  As an example, selling a bundle of 10 courses for $200 is seen as far more valuable than selling one course for $200 – even though the content is exactly the same.

I tried this with my ‘Advanced Curriculum Design & Train the Trainer’ online course, which as a single course has well over 230 video tutorials and exceeds 8 hours of content.  It made ‘ok’ sales, but I obviously wanted more.  So I broke the course down into 10 x smaller courses.  Despite the fact that the smaller versions were selling much cheaper, my sales increased dramatically.

**As a side note, when it comes to accredited training, this method must be considered much more carefully, as breaking up the training could have an impact on nominal hours and compliance, as well as make student progress tracking unnecessarily complicated.  A ‘drip feed’ approach from a big course is often better in this instance, as it still delivers content in manageable chunks, without altering the approved delivery structure.

Mistake #4: Seeing Negative Reviews As a Bad Thing

Receiving a bad review, especially a public one, is every online course creators worst nightmare.  When you have put so much love, guts and work into getting your course together, it can be heartbreaking or even infuriating when someone leaves a negative review.

Most online course creators delete these comments and brush them under the carpet as a ‘troll’ comment or ‘someone trying to get a freebie by asking for a refund’.  But the thing is, the bad feedback is the most important feedback you can ever get.  Ignoring the negative reviews is another massive mistake that online course creators make.

One strategy that many best-selling authors used to create their best-selling books, is to go onto Amazon and search for the competing books within their category.  They then filter the results to find the books with the best reviews and take notes of what the readers loved; then filter the results again to show the lower reviews and take notes of everything the customers didn’t like about the book – then they create a book that contained all the bits the readers loved but particularly all the stuff the audience said was missing from their competitions books!  You can use this exact strategy when creating a best-selling online course.

Mistake #5:  Creating A Course You Think Your Audience Need

When I put together my first online course for online course creators, I thought I knew exactly what my audience needed – I’d been in the industry teaching teachers and curriculum developers for years.  I wrote out a list of learning outcomes and a curriculum plan, then created a likert scale survey which for every one of my learning outcomes, asked the audience how much they’d like to know about that topic in a course.  I was very shocked to discover that there was a very big disparity between what I knew they NEEDED and what they actually WANTED.  And the thing is, people don’t always buy what they need, they buy what they want.  So before you spend hours and hours creating the content for a course that nobody wants to buy, make sure you do some thorough market research to check whether you actually have a ‘wanting’ market for your course.

Make sure you ask very specific questions; give them a list of outcomes to rate and a space for further suggestions.

If you are ready to create and launch your own online course in just 30 days – with my help, then come and join my next ‘Concept To Course’ 30 Day Course Creation Group Coaching Program!

Special Deals & Free Trials on my FAVOURITE Tech Tools & Software!

Click on the images below to get more information about the deals.

TekMatix is the market-leading all-in-one online business and course platform.

It is your course platform, website, blog, email marketing software, customer record management system, social media planner and auto-posting tool, calendar booking software, paid ads manager, sales manager and much much more. FIND OUT MORE HERE

AppSumo: Tech deals for business tools

Podcast.co Podcast hosting & distribution

Thinkific: Learning Management System

Interact: Quiz making tool

New Zenler: Learning Management System

LearnWorlds: Learning Management System

Camtasia: Video Recording & Editing

Canva: Graphic Design

VideoAsk: Interactive Video Funnels

ActiveCampaign: Email Marketing & CRM

Kajabi: Learning Management System

Podia: Learning Management System

StreamYard: Livestream To Multiple Channels

Stunning.co: Auto-Recover Failed Stripe Payments

SamCart: eCommerce & Course Sales Funnels

Systeme: All-in-one Online Course Platform

BookBolt: Create & Publish Journals on Amazon

TubeBuddy: YouTube Analytics & Competitor Data

Pensight: Get Paid for Meetings & Calls

Fiverr: Freelancers & Cheap Services

HeySummit: Host Summits and conferences

Creative Fabrica: Graphics, Illustrations and Images

Envatoelements: Unlimited Commercial Use Video Clips, B-roll, Audio, Music, Sound Effects

Trello: Organisation and Productivity

Loom: Record your screen and face videos

Course creation equipment that I recommend on Amazon

Get the FREE Course Creation Starter Kit

Receive regular course creation advice, tips and in-depth tutorials.

Something went wrong. Please check your entries and try again.

5 Ways To Build Your Online Business

Start Changing Lives Today

Taking your knowledge out of your head and turning it into a profitable online business.

Dramatically increase your industry reputation, reach a global audience, gain a passive income and impact people's lives all over the world.

Let me help you create and publish your online course and build a highly successful online business - the easy way!

Here are 5 ways that I can help you become a well-respected leader in your industry:

starter kit gold

FREE: Course Creation Starter Kit

Get your FREE Course Creation Starter Kit! Everything you need to turn your passion, expertise & knowledge into a profitable online course, lift your global credibility & make a passive income!

Get Your FREE Starter Kit Now
Edupreneur Academy

The Edupreneur Academy

For those who are ready to take their entire online business to the next level.  Get monthly live masterminds, monthly challenges and immediate access to over 50+ online courses and books as you progress along the 'Edupreneur's Success Journey'.

JOIN THE ACADEMY
create profitable online courses

Self-Study Online Program

Get LIFETIME access to my self-study online course that takes you through every step of creating and launching your own profitable online course.  Great for those who love to learn independently at their own pace.  Just $97!

ENROL NOW
plus

Concept To Course

Create and launch your online course or membership in just 30 days in my course creation group coaching program.  Daily support, live calls, group learning and massive results, fast! 

JOIN CONCEPT TO COURSE
done for you course creation set up

Done-For-You Services

Why not just hand it over to the experts? I can create your course plans, set up your online school, create slides, connect all of your technology & software, create your email automations and more.

QET A QUOTE
Book a Call

Book a Call with Me

If you have a number of questions, want one-on-one tech help or would just rather have a chat and guidance from me directly, you can book a call with me here.

BOOK NOW

Latest Articles by Sarah Cordiner