How I went from always being ‘busy’ to being in total ‘boss’ mode in my business.

How I went from always being ‘busy’ to being in total ‘boss’ mode in my business.

How I went from always being

There was a time when I felt like I was constantly working on my business, but NEVER getting ANYWHERE.

I was putting in INSANE hours, working around the clock – but despite all my efforts, I always felt like I was on the back foot, scrambling to keep up with a never-ending and forever multiplying to-do list.

It was exhausting. Heartbreaking. Soul-destroying.

Luckily, I found a way out of the crazy, endless chaos, and got my business working as a cruisy, fun and highly profitable SYSTEM.

I was able to transform the endless chaos into a well-oiled MACHINE, and feel like an absolute boss of a business owner!

But it took some figuring out.

Back then, I felt like the more I did, the more stuff went on my to-do list and the harder I had to work.

The faster I peddled to get things done, the BIGGER my to-do list got!

It was a tortuous cycle that started to feel like a curse, rather than my dream life of being a business owner.

By 2014, I had built my business to 23 employees, big offices, had millions of dollars in revenue and it all looked so perfect from the outside.

I should have been really happy with everything right?

But I was completely and utterly exhausted.

I felt like I was so far from the dream that I imagined this business thing was going to be that I almost gave it all up.

That time also happened to coincide with all of my corporate training contracts being cancelled due to funding cuts, and I lost $2.7 million and 21 of those staff in a single day.

That was the tipping point where that little manic, scrambling hamster-on-the-wheel, just dropped down and died.

I was already physically, mentally and emotionally stripped, and there I was suddenly financially wiped too.

 

I was at a critical decision point.

Claim defeat and give it all up.

Or, find a different way of working.

So broken, defeated and drained, I dragged my self-pitiful dead-hamster-butt onto a plane with The Husbeast, and headed out to the Gili Islands in Indonesia.

(Because running away from my problems was my go-to back then (it’s a Gypsy thing)).

But I knew I needed to step back and reassess what I wanted from my business.

Because the first step to systemizing your business, to creating the business of your dreams, to making your business more fun again, is to take a big step back and ask yourself “what is it that I actually want?”

I started to see that perhaps there might be another way of doing what I loved and making it fun again.

A way that I could be commercially creative and bring joy back into my life.

I wanted to bring a sense of agency back over my business, to feel like I had some sense of control over my life again.

I wanted to stop feeling so endlessly busy, to being a total boss.

And when I say the word ‘boss’, I don’t mean in terms of the ‘role’. I mean the FEELING.

Because how we feel is everything.

And feeling stressed out, feeling out of control, feeling unclear on where we’re going is the recipe to the dead hamster.

So after a nice big Pina Colada on the beach on Gili Trawangan (ok, maybe 3 or 4), I chose option 2: FIND ANOTHER WAY.

What I did next, and have continued to do since 2014 has completely transformed my business AND my life.

I’ve not only made millions of dollars over the years since I made these changes, but I fell back in LOVE with my business again.

So what was it?

Quite simply, creating simple systems and starting outsourcing.

To this day, I run a multimillion-dollar operation from my home office, with my kids running about and a handful of remote-working legends.

That’s it.

The BEST bit?

What I did is completely replicable in ANY business.

Meaning – YOU can implement what I did too, and watch your business completely transform, get your time freedom back, multiply your productivity and find joy in your work days again.

That’s why I created my newest training: “BUSY to BOSS”.

To show YOU exactly what I did, how I did it and what you need to do to get the productivity system working for you too.

First, we will step back and get that big-picture plan, that vision a bit more clear for you (sorry, it won’t be on the beach though!).

If you don’t know what the next five years is gonna look like, if you don’t know what the next 12 months need to look like, you’re not gonna know what the next three months, the next month, or even what tomorrow needs to look like.

And that’s why you end up NOWHERE.

You need to make every minute count in your business if you want to have control and get the results that you desire.

Then you need some metrics to base your business activity around.

From there, you can create a daily plan so that when you sit down at your desk every day, you know EXACTLY what you’ve got to do – because you have a super clear measure of success.

That’s going to leave you feeling accomplished at the end of each day, rather than deeper in the quicksand.

Accomplishment, progress – they FUEL motivation.

When you’re clear on what you need to do, moving forward is easy. Making progress is easy.

The next step, is to create systems, create instructions, processes and procedures.

I know this sounds boring.

But stick with me.

When you are feeling organised, in control, accomplished with little daily wins and like you’re making progress every day…… this stuff becomes fun, exciting and life-changing.

In ‘Busy To Boss’ I am going to show you how I run and organize my business to it operating, pretty much 90% on autopilot, so that you can repeat the same kind of systems in your business.

I’m going to give you the system for working out what you’re wasting your time on,

and what you need to be multiplying your time on,

and how you can multiply that time not by doing more work, but by doing less!

In Busy To Boss, I’m going to walk you through exactly how to hire a virtual assistant, and how to create at least 10 of the most important systems in your business that you can hand over to a VA and immediately free up your time from the grind, and make yourself free for the FUN stuff in your business.

Yes, even if you’re on an absolute micro-budget and you’re only just getting started on your business.

The best time to get help is right now.

I am gonna show you how you can ease into this, just like I did on zero budget in the month I’d lost $2.7 million and was almost about to go bankrupt.

I’m gonna show you how I recovered from that spot with these processes that have been tried and tested for years.

I’m going to show you exactly how I organize everything that has to be done in my business, without me having to micromanage lots of people.

In 2015, 1 year after my health, life and business were facing the bottom of the toilet bowl, I returned back to the exact same beach, at the exact same beach bar I’d worked all of these systems into my business at the year before.

And this time, everything was different.

I was happier again, I could breathe again.

I was in LOVE with my work.

I was free.

I’d also saved the business AND increased my revenue!

I had so much clarity, organisation, productivity and structure, that my business exploded.

I went from the edge of bankruptcy and worse, a complete and utter health crisis mentally and physically, to a year later, having a business that picked itself up, recovered, doubled its profits from the year before, and also now was reaching significantly more people.

8 YEARS later, those systems are still serving me daily.

In ‘Busy To Boss’, I’m going to show you exactly what to do to implement this level of systemisation, organisation and productivity in your business, without you having to work any harder.

We are gonna be getting practical in this training.

So if you are ready to stop feeling stressed, exhausted, like you’re on the hamster wheel;

If you’re feeling like you just don’t know what to do every single day, you’re getting lost and distracted all of the time;

If you feel like you’re constantly working, and getting nowhere, give me just 5 DAYS, and I’ll show you how to change your life.

Follow all of the videos.

Follow all of the tasks.

Download all of the downloads, and IMPLEMENT what I show you….

And I guarantee you that in 12 months time, your world will be completely different.

So no further ado.

Let’s roll up those sleeves.

Let’s get ready to transform your business.

Because it’s time for you to go from “Busy To Boss”!

Come and join me here: https://sarahcordiner.com/busy-to-boss/

 

How Sarah Cordiner Can Help You Scale Your Business with Tech, AI, and Automation

Tech doesn't have to be hard or scary. I help you make it easy to learn, fun to implement, and even better to see the amazing results that you can get with some simple tech tools and strategy.

Here are all of the different ways that I can help you scale your business, streamline your operations, and make your bottom line full of joy using tech, AI, and automation (as well as traditional methods) as your secret weapon.

Sarah's tech stack
The tech I run my businesses on / Updated 2026

One platform. Your whole business. Finally talking to each other.

"What tech do you use, Sarah?" I get asked this every single week. The honest answer? Almost all of it lives in one place: Tekmatix. It's the all-in-one AI business platform I founded, and it runs my websites, funnels, courses, emails, bookings, payments and AI agents. Here's everything it does, who it's for, and the handful of other tools I love.

7-day free trialFree set-up call24/7 live chatAUD or USD

No lock-in contracts / Cancel anytime / Australian owned and female owned

Sarah Cordiner at her desk showing the Tekmatix platform on screen
I built it.
I run my business on it.
1,000+Businesses in Australia and 30+ countries
  • 5.0 on Google from 100+ reviews
  • 98% recommended on Facebook
  • 1,000+ businesses in 30+ countries
  • Award-winning 24/7 support
  • 3 free live training calls every weekday
  • Replace $500 to $1,000+ a month in subscriptions
Sound familiar?

Eight logins. Eight bills. Zero of them talking.

Most business owners I meet are paying for a website here, an email tool there, a booking app, a course platform, a CRM they never open... and then paying someone to glue it all together with duct tape and Zapier.

  • 1Leads fall through the cracks because your forms, inbox and CRM live in different places.
  • 2Every new tool means another login, another bill and another thing to learn.
  • 3You can't see what's actually working because your data is scattered across ten dashboards.
What Tekmatix replaces
Website and hostingWix / Squarespace / GoDaddy
$30+/mo
Sales funnelsClickFunnels / Leadpages
$99+/mo
CRMHubSpot / Salesforce
$50+/mo
Email marketingMailchimp / ActiveCampaign
$40+/mo
Booking calendarCalendly / Acuity
$20+/mo
AI chat and voice agentsVarious
$99+/mo
Social media schedulerHootsuite / Buffer
$30+/mo
Courses and membershipsKajabi / Teachable / Thinkific
$150+/mo
All of it, in TekmatixPlans from $150 AUD / $97 USD a month
The full feature list

Everything your business runs on, under one roof.

Tekmatix is an all-in-one CRM, marketing, sales, course and AI platform. Here's what's inside, grouped by the job it does for you. Tap a category to filter, or scroll the lot.

The bit everyone asks about

AI that does the work

Hand the repetitive stuff to AI that already knows your contacts, calendar and offers.

  • AI Employees that answer chats, DMs and enquiries 24/7
  • Voice AI receptionist that answers your phone and books calls
  • AI booking bot on your website chat widget
  • AI Studio to build apps and tools by describing them (vibe coding)
  • Ask AI assistant built into your account
  • AI website and funnel builder plus content and image AI
  • Connects to Claude and ChatGPT via MCP, so your AI can work inside Tekmatix

Get found and grow your list

Everything you need to get seen, capture leads and build your audience.

  • Unlimited websites with free hosting and your own domains
  • Unlimited funnels, landing pages, sales pages and opt-ins
  • 100+ ready-made templates for sites and funnels
  • Blogging with unlimited posts
  • Social media planner with auto-posting
  • Forms and quizzes, unlimited
  • Surveys with conditional logicPro
  • Reviews and reputation management, incl. Google Business Profile
  • Link-in-bio pages and QR codes

Nurture and convert

Turn strangers into clients with automated follow-up that never forgets.

  • CRM with unlimited contacts and full client records
  • Unified inbox for email, SMS, Facebook and Instagram DMs
  • Email marketing with automated newsletters
  • SMS and phone, incl. missed-call text back
  • Unlimited workflows and automations
  • Sales pipelines so you see every deal
  • Booking calendars for individuals, teams and groups, with 2-way sync
  • Advanced reporting on ads, calls, courses and lead sourcesPro

Sell and get paid

Take money online, in person and on autopilot. Payments go straight to your Stripe or PayPal.

  • Checkouts with upsells and order bumps
  • Invoicing: one-off, recurring and payment plans
  • Tap to pay on your phone (EFTPOS)
  • Request payments by SMS
  • Products and e-commerce, digital and physical, plus coupons
  • Proposals, quotes and contracts with e-signaturesPro
  • Affiliate program with unlimited affiliatesPro
  • Event management with QR code ticketingPro

Courses, memberships and community

Built especially for course creators, educators and coaches. (It's where I teach my own students.)

  • Unlimited courses and memberships
  • Unlimited students and video hosting
  • Assessments and quizzes inside your courses
  • Student mobile app in your branding
  • Communities and groups, unlimitedPro
  • Course certificatesPro

Run the business

The behind-the-scenes admin, organised and in one place for your whole team.

  • Project management and Kanban boards
  • Task manager with deadlines and tracking
  • Unlimited staff users with permission controls
  • Admin mobile app for Apple and Android
  • Business card scanner
  • Integrations with Zapier, Make, WordPress, Google and more
  • Up to 5 sub-accounts for your other businessesMax
ProIncluded on Pro and Max plansMaxMax plan onlyEverything else is included from Starter up.

Want to see it with your own eyes?

Start a 7-day free trial and a Tekspert will jump on a free set-up call with you.

Who it's for

If you sell your expertise or your services, it's built for you.

Solo operators, growing teams and multi-business owners all run on Tekmatix. Here's where it shines brightest.

01

Coaches, course creators and educators

Your website, sales pages, checkout, courses, membership, community and email, all connected. Tekmatix was made especially for you.

02

Consultants, speakers and experts

Bookings, proposals, contracts, invoices and follow-up that makes you look like a big firm, even if it's just you.

03

Health, allied health and NDIS providers

Online bookings, reminders, reviews and client records for clinics, therapists and practitioners.

04

Tradies and local service businesses

Missed-call text back, quotes, tap to pay and review requests, so you win the job while you're still on the tools.

05

Studios, salons and personal trainers

Class bookings, memberships, payments and reminders that cut the no-shows and the admin.

06

Agencies, associations and multi-business owners

Pipelines, staff permissions, reporting and (on Max) up to 5 sub-accounts to run several brands from one login.

Business ownersCoachesCourse creatorsConsultantsTherapistsNDIS providersMedical and allied healthLegal and financial professionalsTradiesSalonsYoga studiosPersonal trainersPhotographersDesignersMarketing agenciesRecruitersOnline storesEvent organisersChurchesCharitiesBusiness associations

Honest moment: if you only need one simple tool and you're genuinely happy juggling logins, you probably don't need Tekmatix yet. But the minute you're copying leads from one app to another, or paying for five subscriptions that don't talk to each other, it's time.

You're never on your own

Most software gives you a login. We give you a team.

I'm an educator first, so Tekmatix was built education-first. Every plan comes with real humans, real training and real templates to get you up and running fast.

Day one

Free one-on-one set-up call

A Tekspert jumps on a call with you to set up your account and connect your integrations.

24/7

Award-winning live chat

Stuck at 11pm? Real support, any time of day or night.

Every weekday

3 free live training calls

Drop in, share your screen and get your questions answered live.

Included

Starter kit and training library

Ready-made templates and automations, a step-by-step help centre, video tutorials and a free Tekmatix training course.

Rather someone just did it for you?

Teksperts are available by the hour, plus fixed-price done-for-you set-up and migration from your old platforms.

See Tekmatix services →
Plans and pricing

Simple pricing that doesn't punish growth.

Unlimited contacts on Starter and Pro, so your bill doesn't jump every time your list grows. Pay in AUD or USD, monthly or yearly (pay yearly and get a month free).

Starter
$150 AUD / month
or $97 USD / month

Everything you need to market, sell and deliver, in one place.

  • Unlimited contacts, staff users and courses
  • Websites, funnels, CRM, email and bookings
  • Payments, invoicing and tap to pay
  • AI Agents, AI booking bot, AI Studio and Ask AI
  • 24/7 live chat and a free set-up call
Start 7-day free trial
Best for course creators Pro
$230 AUD / month
or $149 USD / month

Everything in Starter, plus the tools to build a community and scale.

  • Communities, groups and course certificates
  • Event management with QR ticketing
  • Your own affiliate program
  • Proposals, contracts and e-signatures
  • Unlimited surveys and advanced reporting
Start 7-day free trial
For multi-business owners Max
$497 AUD / month
or $349 USD / month

Everything in Pro, plus more AI, more accounts and a strategist in your corner.

  • Up to 5 sub-accounts
  • AI Employee Growth plan included: 1,000 AI conversation replies and 100 voice AI minutes a month
  • Monthly 60-minute strategy call with a senior Tekspert
  • Early access to Tekmatix Labs
Book a demo

Just starting out? The Launch plan is $75 AUD ($50 USD) a month for up to 1,000 contacts. No lock-in contracts.

Chat about the Launch plan

Emails, SMS, phone calls and AI usage are pay-as-you-go and billed in USD, so you only pay for what you use. See the full rates at tekmatix.com/rebilling. Prices current as at September 2026. Always check tekmatix.com/pricing for the latest.

Sarah Cordiner teaching a funnel diagram on a whiteboard
280,000+Students taught in 181 countries
A note from the founder

I didn't build software. I built the toolbox I needed.

Founder and CEO, Tekmatix20+ years in businessPostgraduate qualified educator

After 20+ years in business and more than 280,000 students, I kept seeing the same thing. Brilliant people with brilliant expertise, drowning in tech. Paying for ten tools, using two of them, and spending their evenings on YouTube trying to make them talk to each other.

So I put everything a business needs into one platform, then wrapped it in the thing I know best: education and support. Tekmatix runs my own websites, courses, funnels, emails and AI agents every single day. I wouldn't recommend it if I didn't use it.

Sarah x

Want me to teach you how to get the most out of it?

Inside the Legends Lab I show you step by step how to use tech, AI and automation to grow your business, with live calls, workshops and templates you can copy.

Join the Legends Lab
Don't just take my word for it

Non-techie people love their tech again.

Tech is hard for non-techie people, and they really get that and make it fun.
Forging Ahead CoachingFacebook review
Yesterday I felt overwhelmed. Now I feel excited and empowered.
Melanie GleesonGoogle review
I have used a number of top CRM systems. This is up there with the very best.
Peter J CroneyFacebook review
Solved problems I have had for weeks, in 50 minutes. Wonderful.
Nicole TurnbullGoogle review
5.0Google rating, 100+ reviews
98%Recommended on Facebook
1,000+Businesses
30+Countries
The rest of my toolkit

The other tools I use and actually recommend.

Tekmatix is the engine. These are the extras that plug in around it for AI, video, design, content and admin. Tap a category to filter.

Some of these are affiliate links, which means I may earn a small commission at no extra cost to you. Thanks for supporting the brand!

AITop pickClaude CoWorkAI agent for non-developers that works across your files, email and apps to automate tasks on your desktop.Check it out → AITop pickChatGPTAI assistant for content, research, brainstorming and custom GPTs for your team.Check it out → AIGoogle GeminiGoogle's multimodal AI assistant, built into Google Workspace.Check it out → AIGoogle AI StudioTest prompts and build with Google's AI models, free to start.Check it out → AIManusAutonomous AI agent that researches and completes multi-step tasks for you.Check it out → AIGensparkAI search and research engine that builds answers from multiple sources.Check it out → AILovableAI app builder. Describe the web app you want in plain English and it builds it.Check it out → Video and audioTop pickDescriptEdit video and podcasts by editing the transcript. Plus screen recording.Check it out → Video and audioCapCutMobile-friendly video editing for Reels, TikToks and short-form content.Check it out → Video and audioTop pickHeyGenAI avatar videos with your own custom scripts and voice.Check it out → Video and audioElevenLabsRealistic AI voiceovers and voice cloning.Check it out → Video and audioSubmagicAI short-form video editing: auto captions, effects and b-roll.Check it out → Video and audioTop pickStreamYardLivestream and multistream to your socials, webinars and virtual events.Check it out → Video and audioLoomQuick screen recordings for tutorials, SOPs and async updates.Check it out → Video and audioCamtasiaScreen recording and video editing for polished course videos.Check it out → Video and audioPodcast.coPodcast hosting and distribution to all the major platforms.Check it out → Design and contentTop pickCanvaDesign for non-designers: social graphics, slides, marketing material and more.Check it out → Design and contentTop pickGammaAI presentation builder for slides, documents and simple web pages.Check it out → Design and contentEnvato ElementsCommercial-use music, video, b-roll, photos and templates.Check it out → Design and contentCreative FabricaFonts, graphics and design assets for your content.Check it out → Design and contentGoogle WhiskGoogle's AI image tool for generating and remixing images.Check it out → Design and contentAdCreative.aiAI-generated ad creatives for your paid campaigns.Check it out → Design and content1of10Viral content research: find the top-performing ideas in your niche.Check it out → Design and contentSyllabyAI social media strategy with video scripts and content ideas for your niche.Check it out → Design and contentTubeBuddyYouTube channel growth, SEO and optimisation.Check it out → ProductivityTop pickMakeVisual automation to connect your apps and build advanced workflows.Check it out → ProductivityOtter.aiRecords, transcribes and summarises your meetings automatically.Check it out → ProductivityWispr FlowAI voice-to-text. Dictate into any text box on your computer.Check it out → ProductivityGoogle WorkspaceEmail, docs, sheets, calendar and team collaboration.Check it out → ProductivityHunter.ioFind business email addresses for B2B outreach.Check it out → ProductivityStunningRecovers failed Stripe payments automatically.Check it out → Money and adminStripePayment processing. Connects to Tekmatix for courses, products, memberships and payment plans.Check it out → Money and adminPayPalConnects to Tekmatix so customers can pay with PayPal.Check it out → Money and adminXeroAccounting for invoicing, payroll, BAS and tax reporting.Check it out → Money and adminAppSumoLifetime deals on software and business tools.Check it out → Money and adminFiverrFreelancers for one-off design, writing and tech jobs.Check it out → Books and publishingPublisher RocketAmazon KDP keyword and category research for authors.Check it out → Books and publishingBookBoltKDP and low-content book publishing research and design.Check it out → Books and publishingMy gear listThe cameras, mics and lighting I recommend, on Amazon.Check it out →

Wondering where the email, booking, course, funnel and CRM tools are? I don't need them any more. Tekmatix does all of that, so I'd rather you didn't pay for them twice.

See what Tekmatix covers ↑
Questions I get asked

Tech stack FAQs.

Still wondering if Tekmatix is right for you? Here are the straight answers.

What is Tekmatix?

Tekmatix is an all-in-one AI business platform. It brings your website, funnels, CRM, email marketing, bookings, payments, courses, memberships, communities, social media scheduling and AI agents together in one connected account, so everything talks to each other.

Do I need to be techy to use it?

No. Tekmatix was built for non-techie business owners. You get a free set-up call, 24/7 live chat, three free live training calls every weekday, a help centre, video tutorials and ready-made templates to get started.

Is there a free trial?

Yes. The Starter and Pro plans come with a 7-day free trial. The Max plan starts with a demo, so the team can make sure it's the right fit.

Can I pay in Australian dollars?

Yes. You can pay your subscription in AUD or USD. Usage charges for emails, SMS, calls and AI are pay-as-you-go and always billed in USD. See tekmatix.com/rebilling for rates.

Will my price go up as my list grows?

No. Starter and Pro include unlimited contacts, so your plan price doesn't increase as your business grows. You also get unlimited courses, students and staff users.

Can you move me off my current platforms?

Yes. Tekmatix Teksperts offer fixed-price migration and done-for-you set-up services, or can help you integrate the tools you want to keep. See tekmatix.com/services.

Can I run courses, memberships and communities in it?

Yes. Tekmatix was made especially for course creators, educators and coaches. Courses and memberships are included on every plan, and communities and certificates come with Pro and Max.

Which plan should I choose?

Starter suits most service businesses and solo experts. Pro is best if you run courses with a community, events, contracts or an affiliate program. Max is for people running more than one business or who want more AI and a monthly strategy call. Not sure? Book a demo.

Your move, legend

Stop juggling your tech. Start loving it.

One login. One bill. One platform that runs your marketing, sales, courses and AI, with a real team behind you. Try it free for 7 days and see how much simpler business gets.

7-day free trial on Starter and Pro / Free set-up call / Cancel anytime

See you inside. Sarah x

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