Success – It’s Not In Your Moments of Glory

Success – It’s Not In Your Moments of Glory

course starter kit combo

Get The FREE Course Creation Starter Kit

Only 18 months ago I felt like I didn’t have an ounce of breath left in me.

The business I’d worked so hard to build took a brutal hit when a number of my clients were unexpectedly hit by a sudden Federal budget cut and it left them all unable to see their contracts through with us.

I lost all 23 of my team members.  I had to shut down the office and sell everything in it – which didn’t even touch covering the high 6 figure debt I had to pay out staff, leases and tax bills.

I was facing liquidation.  And I had just found out I was pregnant.


As the WA resources bust and budget cuts began claiming businesses like mine all around me, I knew had two very distinct choices:

  1. a) Take the (much easier) route and fold – follow the advice of everyone around me which was “Know when to let go Sarah, you tried and it didn’t work, go and do something else”.

—  OR  —

  1. b) Realise that I got myself into that situation and that I could get myself out.  See this experience as a powerful lesson, one that was giving me an opportunity to adapt to a changing economy, to become a more innovative business owner and to ultimately become a better teacher.

I knew I couldn’t give up.

With tears streaming down my face, the weight of the world suffocating me and a feeling of failure so cutting that my heart felt like it was bleeding, I dragged myself through each and every day knowing that I had a world to make better for the tiny life inside of me and everyone else who might learn from my lesson too.

Everyone kept telling me to give up. To not put so much pressure on myself.  To rest.  To ‘LET GO’.

But they didn’t understand.

I wasn’t holding onto anything in the past – it was gone.  I was building a new future.


Day by day I built, I learned, I created, I dared, I pushed, I cried, I tried, I ran, I climbed, I shared, I gave.

In that time, I have built well over 100 online courses.

I have enrolled over 6,000 students in 121 countries; won multiple awards, traveled the world as a speaker, become a two-times international Number 1 best-selling author, and even got my own TV channel.  I’ve increased my original profit margin from 31% to 60%, increased business by 1,900% and now have a global client base.  Not to mention, recently being listed byt the The Huffington Post as one of the ‘Top 50 Must-Follow Female Entrepreneurs for 2017‘.

Sarah Cordiner - Huffington Post Top 50 Female Entrepreneur


But my biggest success?  NOT GIVING UP.


If I had given up when the world seemed so heavy on my shoulders 18months ago, when everyone was telling me to, none of those accolades would be mine and 6,000 people would not be educated.

Success is not in your moments of glory.  It’s showing stamina, determination, commitment and unwavering dedication to your mission when things are hard.

Success is not when days are going great for you, its continuing to get out of bed and trying to put one foot in frot of the other when the days are dark and frightening.

Success is not in winning.  Success is in the good that you choose to do in the face of failure.


I’m not a success story,  I’m an ‘11 years of never quitting’ story.


I heard this song on the radio this morning and a tear randomly sneaked out of my eye.

As it trickled down my cheak I realised just what a wonderful gift my beautiful failures have been.  I wouldn’t be anything without them – less still, if I’d given up in the face of them.

This song is for every single one of you – whether you are trying to make a business work, a relationship better, learn a new skill, get a better job – whatever you are doing PLEASE DON’T GIVE UP.

What story will you write when you have got through whatever you are going through?

I believe in you.

Turn this up loud my friends, I’m dancing with you xxxx


Special Deals & Free Trials on my FAVOURITE Tech Tools & Software!

Click on the images below to get more information about the deals.

TekMatix is the market-leading all-in-one online business and course platform.

It is your course platform, website, blog, email marketing software, customer record management system, social media planner and auto-posting tool, calendar booking software, paid ads manager, sales manager and much much more. FIND OUT MORE HERE

AppSumo: Tech deals for business tools Podcast hosting & distribution

Thinkific: Learning Management System

Interact: Quiz making tool

New Zenler: Learning Management System

LearnWorlds: Learning Management System

Camtasia: Video Recording & Editing

Canva: Graphic Design

VideoAsk: Interactive Video Funnels

ActiveCampaign: Email Marketing & CRM

Kajabi: Learning Management System

Podia: Learning Management System

StreamYard: Livestream To Multiple Channels Auto-Recover Failed Stripe Payments

SamCart: eCommerce & Course Sales Funnels

Systeme: All-in-one Online Course Platform

BookBolt: Create & Publish Journals on Amazon

TubeBuddy: YouTube Analytics & Competitor Data

Pensight: Get Paid for Meetings & Calls

Fiverr: Freelancers & Cheap Services

HeySummit: Host Summits and conferences

Creative Fabrica: Graphics, Illustrations and Images

Envatoelements: Unlimited Commercial Use Video Clips, B-roll, Audio, Music, Sound Effects

Trello: Organisation and Productivity

Loom: Record your screen and face videos

Course creation equipment that I recommend on Amazon

Get the FREE Course Creation Starter Kit

Receive regular course creation advice, tips and in-depth tutorials.

Something went wrong. Please check your entries and try again.

5 Ways To Build Your Online Business

Start Changing Lives Today

Taking your knowledge out of your head and turning it into a profitable online business.

Dramatically increase your industry reputation, reach a global audience, gain a passive income and impact people's lives all over the world.

Let me help you create and publish your online course and build a highly successful online business - the easy way!

Here are 5 ways that I can help you become a well-respected leader in your industry:

starter kit gold

FREE: Course Creation Starter Kit

Get your FREE Course Creation Starter Kit! Everything you need to turn your passion, expertise & knowledge into a profitable online course, lift your global credibility & make a passive income!

Get Your FREE Starter Kit Now
Edupreneur Academy

The Edupreneur Academy

For those who are ready to take their entire online business to the next level.  Get monthly live masterminds, monthly challenges and immediate access to over 50+ online courses and books as you progress along the 'Edupreneur's Success Journey'.

create profitable online courses

Self-Study Online Program

Get LIFETIME access to my self-study online course that takes you through every step of creating and launching your own profitable online course.  Great for those who love to learn independently at their own pace.  Just $97!


Concept To Course

Create and launch your online course or membership in just 30 days in my course creation group coaching program.  Daily support, live calls, group learning and massive results, fast! 

done for you course creation set up

Done-For-You Services

Why not just hand it over to the experts? I can create your course plans, set up your online school, create slides, connect all of your technology & software, create your email automations and more.

Book a Call

Book a Call with Me

If you have a number of questions, want one-on-one tech help or would just rather have a chat and guidance from me directly, you can book a call with me here.


Latest Articles by Sarah Cordiner