Should you create different types of content for every social media platform?

Should you create different types of content for every social media platform?

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My view is that this is a very personal choice and depends on the time you have available for content creation and production.

I have 2 very young kids, a husband who works away a lot, no family to help me, and 2 companies to run, so I don’t create a different ‘version’ of every piece of content.

I make a video a day, load it onto every platform with one upload via the social media scheduler in TekMatix, and know that there will be some people on each platform that will resonate with my style.

We are not here to please everyone.

We are here to share what we love, help the world and just be ourselves – thus attracting people like us and that like our everyday authentic way.

So I take the attitude of “hey this is me, this is what I love, here’s some helpful tips, and if you like me, come join me”.
If that ‘style’ doesn’t suit them, that’s ok.

Don’t change the essence of who you are to try to please everyone’s preferences.

It’s far better to just be you and share that content everywhere, than to either be disingenuous, or to share nothing at all!
Keep it simple.

Success is always in simplicity.


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Interact: Quiz making tool

AppSumo: Tech deals for business tools Podcast hosting & distribution

Camtasia: Video Recording & Editing

Canva: Graphic Design

VideoAsk: Interactive Video Funnels

StreamYard: Livestream To Multiple Channels

TubeBuddy: YouTube Analytics & Competitor Data

Fiverr: Freelancers & Cheap Services

HeySummit: Host Summits and conferences

Creative Fabrica: Graphics, Illustrations and Images

Envatoelements: Unlimited Commercial Use Video Clips, B-roll, Audio, Music, Sound Effects

Loom: Record your screen and face videos

Course creation equipment that I recommend on Amazon

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