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Sarah Cordiner | 13 April 2023 |

So here’s a bit of a wake up call for us all.

I’ve just been reading the book ‘Never Finished’ by @David Goggins, and he says that “if you are not getting better, you are actively deteriorating”.

Our bodies do not stay at a static mode of health.

The second we stop looking after ourselves and doing exercise, our muscles begin to move into atrophy.

We begin to lose our strength instantly.

We don’t just stay where we are.

Our bodies deteriorate if we are not actively getting better.

And this reminded me very much of how it is in business.

If we are not constantly working on it, it is deteriorating.

We are losing reach, we’re losing exposure.

We’re losing people’s familiarity.

We’re losing top of mind,

We’re losing customers, and we’re losing money.

If we are not putting stuff on social media constantly, we are dropping in that reach and exposure that we’re gaining and dropping in the health, wealth and functionality of our businesses.

So my reminder to you today is what are you doing right now to make sure that you are actively getting better as opposed to just sitting there in stasis getting worse and deteriorating?

Get active! Anything is better than nothing!

Cheering you on! x

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