Let’s face it—one of the biggest mental blocks for course creators and business owners is the fear of being seen. “What will they think?” “Do I look professional enough?” “Am I too young, too old, too anything?”

👉 Reflect Today: Are you holding back from showing up online because you’re worried about how you look or sound? Or are you embracing the fact that realness perfection?

Here’s the truth bomb you need:

1️⃣ Business Is Built on Trust, Not Appearances
Your audience isn’t showing up to judge your outfit, your accent, or your hairstyle. They’re showing up because they believe you can help them. You’re not a TV anchor—you’re a guide, a mentor, a real human being.

2️⃣ Consistency Beats Sexy Slides
Nobody cares if your hair’s in a mum bun or if you filmed from your kitchen. They care that you keep showing up, delivering value, and making them feel seen and supported.

3️⃣ Marketing = Self-Expression
This is YOUR stage. This is your space to shine. Share your knowledge like you’re having coffee with a mate, or wine on the deck with me. That’s the energy your people connect with.

4️⃣ You’re Already an Expert in Connection
You’ve been talking to people your whole life. A camera lens isn’t going to change that. Just be you—boldly, messily, beautifully YOU.

🎯 When you show up as yourself, you attract the people who are meant to work with you.

💡 Want to master the art of authentic video, brand voice, and confidence on camera? It’s all inside The Legends Lab—tech, training, templates and all.

👉 Join now at www.sarahcordiner.com/legends

AuthenticBranding #ConfidenceOnCamera #LegendsLab #SarahCordiner #OnlineBusiness #CourseCreatorTips #BeRealNotPerfect

Sarah x