Around 80% of the income I’ve generated over my 20+ years in business has come from something ridiculously simple:

Posting content online.

No massive advertising budget.

No huge fancy marketing team.

Just me and my fake fingernails going clippity-clap on a keyboard.

And today?

It’s easier than ever.

Because you’ve now got AI helping you research, write, repurpose and create.

But here’s the bit I REALLY want business owners to understand…

Everything you publish online becomes another opportunity for somebody to discover you.

Your:

• Blog posts
• LinkedIn articles
• Social media posts
• Videos
• Podcast episodes
• Podcast interviews
• Educational content
• FAQs
• How-to articles

All create a bigger digital footprint around your expertise.

And we’re no longer creating content purely for traditional search.

People are increasingly asking AI tools questions too.

They’re looking for:

“How do I…?”

“Who can help me…?”

“What’s the best way to…?”

“Where can I find…?”

“What should I do if…?”

You want your expertise to have the best possible chance of being discovered when those questions are being answered.

So here’s one of the easiest content strategies you can implement.

Step 1: Find the Questions

Go to your AI tool of choice and ask:

“Based on everything you know about my business, give me the top 50 questions my ideal customers are likely to ask about my area of expertise.”

Boom.

There’s your content plan.

Step 2: Answer Them

Take those questions and answer them properly.

Be helpful.

Be specific.

Share your experience.

Give examples.

Teach people something.

Because just like the most helpful person in a physical room tends to attract attention…

The most helpful businesses online give themselves more opportunities to be discovered, trusted and remembered.

Step 3: Create Once, Repurpose Everywhere

This is where people make content creation WAY harder than it needs to be.

One detailed piece of content can become:

• A blog post
• A long-form social post
• An email newsletter
• A LinkedIn article
• A short video
• Multiple reels
• FAQs
• Graphics
• Podcast talking points

Create the core idea once.

Then squeeze every possible drop of marketing juice out of it.

Step 4: Schedule Creative Time

Don’t leave content creation to:

“I’ll do it when I have time.”

You won’t.

Put actual creative windows into your calendar.

Even if it’s one focused session each week where you create a handful of useful pieces of searchable content.

Consistency compounds.

Every useful piece you publish becomes another little digital salesperson out there working for you.

Step 5: Stop Waiting for Perfect

This is where SO many business owners get stuck.

“I need better graphics.”

“I need a VA.”

“I need better lighting.”

“I need a content strategy.”

“I need everything to look perfect.”

No, you don’t.

You need to freaking publish.

You can even use AI to help create the accompanying graphics, thumbnails and visual concepts.

The goal isn’t to fill the internet with rubbish just for the sake of volume.

The goal is to consistently publish genuinely useful content around the questions your audience is already asking.

More useful content means more opportunities to be found.

More opportunities to be found means more opportunities to build trust.

More trust means more opportunities to generate leads and sales.

No marketing, no money.

So get those fake fingernails clippity-clapping.

Your audience is already searching for answers.

Make sure you’ve created something worth finding.

Come and join us inside Legends Lab:

👉 https://sarahcordiner.com/legends

Sarah x

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