One of the questions I get asked all the time is:

“Sarah, I’ve got a WordPress website. Do I need to rebuild everything inside Tekmatix?”

Not necessarily.

If you’ve spent years building your website, you don’t have to throw it away overnight.

In fact, I still have an old WordPress site that’s been around for years because it’s simply too large to move all at once.

Instead, I’m gradually moving everything across.

Here’s what I recommend.

First…

If you’re keeping your WordPress website, install the free LeadConnector plugin.

This allows your WordPress website to communicate with Tekmatix so you can begin tracking visitors, syncing CRM activity and connecting your marketing systems together.

Second…

Every business should have Google Analytics installed.

It’s completely free, and honestly, it’s one of the most valuable marketing tools you’ll ever use.

Google Analytics tells you things like:

• Where your visitors came from
• Which countries they’re in
• Which pages they’re visiting
• Which blog posts get the most traffic
• Which search terms people used to find you
• Whether they came from Google, Facebook, ChatGPT, Claude or somewhere else

That data is gold.

Because once you’ve connected Google Analytics with your business systems, AI becomes an incredibly powerful marketing assistant.

You can ask questions like:

• Which blog posts perform best?
• Which topics should I write more about?
• What content is attracting the most traffic?
• Which pages should I improve?
• What should I turn into videos, emails and social posts?

Instead of guessing what your audience wants…

You’re making decisions based on real data.

One of my favourite prompts is simply:

“My highest-performing blog post is this one. Please create another 20 content ideas on this topic, plus social posts, videos and emails.”

Now you’re letting your best-performing content create even more best-performing content.

Marketing doesn’t need to be harder.

It needs to be smarter.

Connect your systems.

Collect the data.

Then let AI help you make better decisions from it.

If you want to learn how to integrate AI, Tekmatix, WordPress, Google Analytics and automation into one powerful business growth system, come and join us inside Legends Lab.

👉 https://sarahcordiner.com/legends

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