LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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The 10 Steps To Creating A Successful Online Course, Coaching Program or Membership
The 10 Stages of Creating A Successful Online Course, Coaching Program or Membership **Originally published in November 2016, Last updated February 2024 So you’re thinking about creating an online course, coaching program or membership subscription? Good on you for the generosity of shring your knowledge with the world! In this artilce, qualified Teacher Trainer…
Edupreneurship: The ONLY Growth Strategy You’ll Need in 2017
Once upon a time, it was he who shouted loudest that made the most sales; but gone are the days of the toe-curling ‘buy my stuff’ marketing techniques. The only action this method attracts today is the ‘block’ button – every marketers nightmare. In recent years, we have witnessed a tidal shift into a new…
8 Ways To Engage the Right Brain Learner in Your Online Courses
8 Ways To Engage the Right Brain Learner in Your Online Courses The left side of our brain is the logical, analytical and strategic side of us; whereas the right side of our brain is the visual, creative and conceptual side of us. Most people fall more into one side than another the majority of…
How To Engage Heart-Centered Learners in Your Online Courses
When we are creating courses of any kind, it is critical that we consider the many different learning preferences and learner characteristics that our course will need to engage. In other articles I have talked about how to engage global vs analytical learners; left brain vs right brain learners, kinaesthetic, visual and audio preferences –…
5 Ways To Make Your Students Hungry For Your Online Course
Have you ever bought a music album having not heard the music before? Probably not. Before you paid money for the last song you downloaded or CD you purchased, you are likely to have first heard it on the radio, at a friends house, in a club or at a concert. If we want…
4 Ways To Maximise Traffic, Fans & Sales – From ONE Online Course Video
Video is currently one of the highest converting sales and marketing techniques that you can possibly be using for your business right now; and as online instructors, we have these in abundance. The thing is, most online instructors I meet are humble creatures. They love to teach, but they don’t necessarily like to promote themselves…
The Easiest Method I Used To Get 32% More Online Course Sales
Promoting and selling your online courses can happen in the most unexpected ways; and as online instructors, we should be paying very close attention to where our online course sales are coming from so that we can focus more time, effort and attention on the marketing methods that are working and filter out those that…
11 Ways To Engage The Left Brain Learner In Your Courses
11 Ways To Engage The Left Brain Learner In Your Courses As course creators and trainers, we need to ensure that our learning content and delivery is cognitively engaging; and in particular to both sides of our learners brains. In order to absorb our training, our left brain learners will subconsciously break down…
9 Critical Warning Signs To Avoid Being Scammed in The Online Course Creation Industry
9 Critical Warning Signs To Avoid Being Scammed in The Online Course Creation Industry ***Online marketers are probably going to tear me apart for writing this whistle-blowing article*** We’ve all heard the statistics that the online learning industry is now worth BILLIONS of dollars. This is amazing, but it sadly also means that the education…