LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Use AI to Find More Customers and Increase Your Conversion Rates
Let’s be honest. Most business owners are sitting on a goldmine. And they don’t even realise it. They’re constantly chasing: New leads. New followers. New traffic. New customers. Meanwhile… They’ve completely forgotten about the people who have already bought from them. Can we just take a moment to appreciate how crazy that is? You worked…
Turn Your Membership Into a 12-Month Marketing Machine
This is where things get really smart… Because instead of constantly trying to come up with new marketing…You use what you’re already doing to sell itself. 💜 Plan ahead (if your industry allows it)If you’re not in a fast-moving space like AI or tech… Plan your full 12 months. Why?Because the longer you have to…
How Membership Metrics and Learning Journeys Drive Long-Term Recurring Revenue
A thriving membership business isn’t built by guessing. It’s built by understanding the right systems and metrics. Successful memberships focus on a few powerful elements: 📈 Recurring Revenue GrowthMemberships create predictable income that compounds over time. 📊 Lifetime Value (LTV)The longer members stay, the more value your business generates. 📉 Churn Rate ManagementReducing cancellations keeps…
Turn Your Membership Into a Visual Journey (That Sells for You)
This is one of those things that is so simple……but wildly underused. And it can completely change your conversion rate. 💜 People don’t just buy content… they buy a journeyA list of workshops? Meh.A calendar? Functional… but boring. But when people can SEE where they’re going…Now you’ve got attention. 💜 Turn your offer into a…
How to Turn Every Email Into a Sales Machine (Without Being Salesy)
Let’s talk about one of the most underused assets in your business… Your emails. Because most people are sending emails…But they’re not actually making money from them. 💜 Create ONE master email templateYou don’t need to reinvent the wheel every time. Build it once.Use it forever. Same structure.Same branding.Same strategy. 💜 Keep it simple (ugly…
How To Use Claude Cowork AI To Automate Your Business & Save Hours Every Week
Most business owners are still using AI like a calculator… Meanwhile some of us are building entire AI WORKFORCES. This week I delivered my live CLAUDE COWORK MASTERCLASS where I showed exactly how I’m using AI to: And honestly… The room collectively lost its mind a few times 😂 Because once you SEE what AI…
How to Structure Your Membership Portal (So It’s Not a Mess)
This is where most people completely mess it up… They dump EVERYTHING into one big course……and then wonder why their members can’t find anything. Let’s fix that. ???? Every resource should be its own “course”One webinar = one courseOne workbook = one courseOne checklist = one course Not because it looks pretty…Because it makes everything…
Finding Your Focus: The One Big Thing Method for Clarity and Success
Feeling overwhelmed by endless to-dos and ideas? Here’s a powerful approach to prioritize and stay on track: ???? Reflect Today: What’s your one big goal for the year, quarter, or month? Here’s how to use it to filter out distractions: 3 Steps to Zero in on Your OBT (One Big Thing) 1️⃣ Identify Your OBT…
Build Your Membership Portal the Right Way (Even If Your Brain Is Fried)
Alright… let’s simplify the hell out of this. Because this is where most people get overwhelmed… and then do nothing. ???? Start with ONE core “Start Here” areaYou don’t need 50 lessons.You need clarity. – Welcome message– How to book a call– How to cancel– How to join your community That’s it. Done. ???? Not…
Why Scripted Content Is Killing Your Authenticity (and What to Do Instead)
Let me save you a whole lot of time, stress… and robotic content. The second you fully script what you’re going to say…Is the second you stop actually saying anything real. ???? You become obsessed with the wordsYou’re thinking… “Did I say that right?”“Did I miss a line?”“Was that the exact sentence?” Instead of just……