Want to Scale and Reach More People? Offer Something for Every Market!

If you want to reach more people and make more profit, you need to target every sector of the market. In my world, the planet isn’t round—it’s a triangle! Why? Because this represents how the marketplace works (there is no stereotyping here, it’s just how the marketplace works).

???? Reflect today: Are you offering something for every part of the market, from low to high?

Here’s the breakdown of Sarah’s Triangle Market:

➡️Low Price, High Volume

Around 80% of people have less disposable income, so this is the biggest market. Products priced under $300 (or even under $100) are easier to sell to the mass market. Think high volume—just like Dollar Shave Club. For online courses, once you’ve made it, every sale is pure profit! ????

➡️Mid-Tier Market

This is where you price your offerings between $300 to $2,000. Mid-range products, especially with payment plans, give you access to a balanced market that’s willing to invest for more value. ????

➡️High Price, VIP Experience

At the top of the triangle, you have the high-income earners who desire luxury and exclusivity. These people will pay more for high-quality, immersive experiences like retreats or done-for-you services. Think $2,000+ for the premium offer. ????

What to Do Next:
Ask yourself—what do I offer in each price tier? What’s my low-cost, mid-tier, and high-ticket offering? Having a product or service in every section of the market ensures you reach more people, change more lives, and grow your revenue.

???? Ready to structure your business for all markets? Join Legends Lab and let me guide you through creating a product lineup that sells to every sector: www.sarahcordiner.com/legends ????

#BusinessGrowth #ScalingYourBusiness #MultipleIncomeStreams #SarahCordiner #Edupreneur #LegendsLab

Sarah x