LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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HOW TO GET MORE CUSTOMERS WITHOUT SPENDING A FORTUNE ON ADVERTISING
Let’s be honest. Most business owners don’t have a sales problem. They have a visibility problem. Because people can’t buy from you if they don’t know you exist. We’ve all heard the saying: “No money, no honey.” I say: No marketing, no money. You can have: ✔️ The best product ✔️ The best service ✔️…
How To Use SEO, AEO and GEO To Get Free Traffic From AI
Business owners who learn this NOW are going to have a massive advantage over the next few years. Because the way people search for information has fundamentally changed. People are no longer just going to Google and typing: “How do I…?” They are now asking:💜 ChatGPT💜 Gemini💜 Claude💜 AI search engines Questions like: 💜 Who…
21 Ways to Get Paying Customers
🚨 Just 3 Days to Go! 🚨 Join us live for 21 Ways to Get Paying Customers and discover practical strategies to attract more leads, increase conversions, and grow your business with confidence. If you’re tired of posting, hoping, and praying for sales… This is for you. 📅 Wednesday 24 June 2026🕙 10:00 AM –…
How to Stop Feeling Defeated in Business and Start Thinking Like a CEO
Let’s be honest. Most business owners don’t actually have a revenue problem. They have a visibility problem. A numbers problem. Or sometimes… A mindset problem. And here’s why. When something isn’t working in our business, it’s very easy to fall into the trap of saying: 💜 “The economy is bad.” 💜 “Nobody is buying.” 💜…
How to Calculate Exactly How Much Marketing You Need to Hit Your Income Goals
Let’s be honest. Most business owners have absolutely no idea how many people they need to get in front of in order to hit their income goals. Instead, they spend their days saying: 💜 “I need more customers.” 💜 “I need more sales.” 💜 “I need more leads.” 💜 “I need more money.” But they’re…
How to Use AI to Find More Customers and Increase Your Conversion Rates
Let’s be honest. Most business owners are sitting on a goldmine. And they don’t even realise it. They’re constantly chasing: New leads. New followers. New traffic. New customers. Meanwhile… They’ve completely forgotten about the people who have already bought from them. Can we just take a moment to appreciate how crazy that is? You worked…
How To Create an IP Framework That Makes Your Business Look Instantly More Valuable
One of the fastest ways to increase the perceived value of what you do… …is to stop teaching random information and start packaging your expertise into a FRAMEWORK. Because people don’t buy “information”. They buy:💜 Structure💜 Clarity💜 A pathway💜 A step-by-step process💜 A transformation they can visualise This is why frameworks work so well. An…
How to Get More Clients Without Spending Money on Advertising
Let’s be honest. Most business owners are looking for some magical marketing secret. A hidden funnel. A viral social media trick. A new AI tool. A fancy advertising strategy. But here’s the truth. Most of the time, the answer is far simpler. You’re not getting in front of enough people. That’s it. Because no matter…
How To Create Social Media Images With AI in Minutes
One of the biggest reasons business owners don’t post consistently is this: They think every piece of content needs:💜 Professional lighting💜 A full photoshoot💜 Hair and makeup💜 Fancy editing💜 A graphic designer💜 Three hours of effort Honestly? Absolutely not. Some of my best-performing posts were made from:💜 Screenshots from videos💜 Selfie timer photos💜 Random phone…
How To Use ChatGPT To Create 365 Social Media Posts In Your Brand Voice
Can we all just take a moment to appreciate how absolutely BONKERS this is? We are now living in a world where you can literally train AI to write content in YOUR voice. YOUR personality.YOUR style.YOUR energy.YOUR teaching approach. And honestly? Business owners who learn how to leverage this are going to move SO much…