LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why Reviews Might Be the Fastest Way to Get More Customers Right Now
Can I share one of the simplest marketing strategies that almost every business owner overlooks? Ask for reviews. Seriously. Not next month. Not when you have more time. Not when your website is finished. Today. Because reviews are one of the most powerful forms of marketing available to you. Think about it. If you were…
How to Train AI with Your Business So Every Response Is Tailored to You
One of the biggest mistakes I see business owners making with AI is expecting it to magically understand their business. It doesn’t. If you don’t give AI context… It has to guess. And that’s why so many people end up with generic content that sounds like everyone else’s. Here’s what I recommend. Create a single…
Why Educational Content Still Wins (Especially in the AI Era)
Here’s something I wish more business owners understood: Your best marketing strategy isn’t selling. It’s teaching. Because every single day… Your future customers are asking questions. “How do I…?”“What’s the best way to…?”“How can I…?”“What should I do if…?” They’re typing those questions into: Google. YouTube. ChatGPT. Claude. Gemini. And every other AI search tool…
How to Build a Professional Sales Page in Minutes Using AI
Let’s be honest… AI is amazing. But it’s also incredibly annoying sometimes. 🤣 One minute it’s building you a stunning website in seven minutes while you’re making a cup of tea… The next minute it’s redesigning the entire page because you asked it to change a paragraph of text. Sound familiar? If you’ve been using…
Your Business Was Never Meant to Keep You Stuck
You started your business for freedom. To share what you know. To make an impact. To create something that truly belongs to you. But somewhere along the way, the dream became tangled in endless content, confusing technology, inconsistent marketing and far too many things to do. You don’t need to work harder. You need clarity….
How To Use AI To Save Time, Scale Your Business and Create Content Faster
One of the most emotional parts of the AI Marketing Bootcamp for me… …was hearing what people said after Day 1. Not because of the technology itself. But because of what that technology REPRESENTS for people. Freedom.Relief.Momentum.Possibility.Hope.Time back.Scalability.Belief in themselves again. One attendee said: 💜 “What I learned yesterday is totally going to change my…
How To Use FOMO Marketing To Get More Clients After The Work Is Done
Let’s be honest. Most business owners finish a workshop, coaching call, consulting session, speaking gig or client project… And then move straight onto the next thing. Big mistake. Because some of the best marketing you’ll ever create happens AFTER you’ve delivered the work. This is what I call a FOMO Post. FOMO stands for Fear…
How To Use AI Without Losing Your Humanity
One of the biggest fears people have around AI is this: “What if everything becomes fake?” And honestly? I understand that fear. Because yes…We absolutely ARE entering a world where:💜 AI images exist💜 AI avatars exist💜 AI videos exist💜 AI voices exist💜 AI-generated humans exist But here’s my personal perspective on it… I don’t believe…
How To Use Comment Engagement Posts To Reach More People On Social Media
Let’s be honest. One of the easiest ways to increase your reach on social media isn’t posting more. It’s getting more people to interact with what you’ve already posted. Because every time someone comments on your content, the platform takes notice. It sees engagement. It sees interest. It sees activity. And that signals: “Hey, people…
How to Turn a Simple Link Page Into a Lead Generation Machine
Let’s be honest. Most business owners make it far too hard for people to find them. They spend hours creating content. Posting on social media. Speaking at events. Sending emails. Recording videos. And then forget to tell people where to go next. Can I give you one of the simplest marketing upgrades you can make…