LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
How I Generated Millions Without Ads (And What Most Business Owners Get Wrong)
Over the last 20 years, more than 80% of the millions of dollars I’ve made has come from organic and content marketing. Not ads.Not viral hacks.Not gimmicks. Just consistent marketing fundamentals done properly.And this is exactly what I taught inside my AI Marketing Bootcamp.Because here’s the thing most people misunderstand about marketing… They think they…
How to Make Sales Without Paid Ads (Using Organic Content + Email Marketing)
Let me say this clearly. Until very recently, I did not run paid ads. Not one. All of the millions of dollars I’ve earned came from free marketing methods. Organic content.Lead magnets.Email marketing.Consistent calls to action. That’s it. Here’s how it works. 1️⃣ Create Organic Content That AttractsYou put helpful content out into the world:…
How to Build a Profitable Business With Consistent Marketing (Without Burning Out or Chasing Trends)
Consistency Beats Hype. Every Single Time. If there’s one thing I want to land before we wrap this up, it’s this. 1️⃣ Consistency Is What Builds Businesses Not hype.Not viral moments.Not posting once and hoping the internet notices. It’s the same message, for the same audience, with the same mission, and the same call to…
The Only Marketing Methods That Have Worked for Me (Consistently for Over a Decade)
Let’s talk marketing — the stuff that actually works…and the stuff that flops like a dead fish. I’m not interested in trends, hacks, or shiny tactics that work for five minutes and then disappear. What I am interested in is patterns.And after more than a decade in business, the pattern is very clear. Here’s what’s…
Make Your Big Sales Goals Achievable with Marketing Math
Feeling overwhelmed by the numbers behind your sales goals? Don’t panic! Breaking it down into daily achievable actions makes even ambitious targets realistic. With a mix of organic content, strategic tools, and consistent effort, hitting your numbers is closer than you think. 👉 Reflect Today: What marketing actions can you take daily to reach your…
How to Use Social Listening and AI Agents to Find Leads Every Day (Automatically)
Social listening is simply this: finding the exact questions people are already asking… so you can answer them and get discovered. 👉 Reflect Today: Are you still creating content hoping the right people see it… or are you actively going where people are already asking for help? Here’s what most people don’t realise: 1️⃣ Your…
Strategic Planning For Success: How To Map Out Your 90-Day Plan to Reach Your Goals
One of the most important parts of hitting your big business goals isn’t just dreaming them up—it’s knowing exactly how many people you need to get in front of, and then making that your daily mission. Step 1: Start with Your OBT If your One Big Thing is to gain a certain number of subscribers,…
How To Create Special Offers Without Upsetting Your Paying Customers
👉 Reflect Today: Are you planning discounts for Black Friday, Christmas, or special promotions… but worried about annoying your loyal customers? Here’s the smart strategy: 1️⃣ Don’t Discount. Differentiate.Instead of discounting your full-priced course or program (and risking refund requests!), create a different version for your promotion. 2️⃣ Reduce, Don’t Slash.Offer a “lite” version by…
Simplify to Sell: How to Market Multiple Offers Without Confusing Your Audience
If you’re a multi-passionate entrepreneur (guilty as charged), chances are you’ve got a delicious buffet of offers—courses, coaching, memberships, workshops, services. And while that’s amazing, here’s where most people go wrong… 👉 Reflect Today: Are you accidentally overwhelming your audience by offering everything at once? Let me share a hard-earned truth:A confused mind never buys.Here’s…
Looking to Grow Your Business? Speak on Stages for Free Marketing!
Standing on someone else’s stage is one of the best ways to hack audience growth. Imagine the time and cost savings—you’re gaining exposure without spending a penny on ads, and you’re meeting real people who are far more likely to convert than online clicks. Here’s why this strategy is gold: 👉 Reflect Today: Where could…