LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How To Create More Video Content Without Spending Your Whole Life Filming
One of the biggest excuses I hear from business owners is: “I don’t have time to create content.” And honestly? I get it. Some days I look fabulous and sparkly and ready to conquer the world… …and other days it’s dry shampoo, fluffy socks, a mum bun and emotional support coffee. But this is exactly…
How To Create 365 Pieces of Content Without Running Out of Ideas
One of the biggest myths in content marketing is: “I don’t know what to post.” No. You don’t know how to STRUCTURE your ideas. Because if you actually understand your industry properly, there are literally HUNDREDS of things you could be talking about. And this is why I teach business owners to create content pillars….
How To Create a Link Page That Turns Followers Into Customers
One of the biggest mistakes I see business owners make on social media is this: They create content……but forget to tell people where to GO next. Every single piece of marketing should include a call to action. A next step.A link.A place for people to continue the journey with you. Because attention without direction does…
How To Build a Personal Brand That Makes People Want To Buy From You
Your business is not just your logo. It’s not your fonts.It’s not your colour palette.It’s not your Canva templates. It’s YOU. Your energy.Your personality.Your story.Your weirdness.Your values.Your way of making people feel. And honestly? The biggest mistake I see business owners make is trying so hard to look “professional” that they become completely forgettable. People…
How To Map Your Customer Journey and Turn Leads Into Sales
Your leads are not “just names on a list”. They are future customers sitting in your business pipeline, quietly waiting for the right offer, the right follow-up, and the right next step. If someone has opted into your freebie, downloaded your guide, attended your webinar, joined your list or enquired with you… They are a…
Pick Your Hero Product (And Stop Confusing the Market)
Let’s make a decision today. 1️⃣ You Need One Hero Product Pick one hero product and commit to it for the next 12 months. Not five.Not “a few things”.One. Because here’s the truth. It takes at least 18 months of talking about your thing to a cold audience before they even understand what you do….
How to Go From Unknown to In-Demand in Your Industry (3 Proven Steps)
IF PEOPLE CAN’T FIND YOU… YOU DON’T EXIST I’m going to be really real with you for a second… You could be the BEST at what you do… But if no one knows you exist? You don’t have a business. 1️⃣ Start where you are (and grow outwards) When I first started… No one knew…
The Exact Order to Set Up a Membership (Without Losing Your Mind)
Whenever you teach something, show people the whole journey first. So here’s the whole journey of building a membership. Not fluffy.Not vague.Practical. These steps apply no matter what platform you use. Tekmatix.Kajabi.WordPress.Whatever. The core structure is the same. 1️⃣ Create the Product in Payments Before you sell anything… It has to exist. You go into…
How to Get More Leads and Sales with Organic Marketing in 2026
Are you ready or are you READY? Because here is the number one biggest, most effective marketing method that has not only worked for me in the last 12 months… but has consistently been my highest source of leads and traffic for the last 15 years that I’ve been able to track through analytics. And…
Why Memberships Changed My Business (And Why They Might Change Yours)
Back when I launched my first membership, I priced it at $47 a month. My colleagues told me I was insane. “You charge thousands for consulting.Why would you put $50,000 worth of assets into something for $47?” Because I wasn’t building for today. I was building for compounding. 1️⃣ Memberships Calm the Rollercoaster Let’s be…