My view is that this is a very personal choice and depends on the time you have available for content creation and production.

I have 2 very young kids, a husband who works away a lot, no family to help me, and 2 companies to run, so I don’t create a different ‘version’ of every piece of content.

I make a video a day, load it onto every platform with one upload via the social media scheduler in TekMatix, and know that there will be some people on each platform that will resonate with my style.

We are not here to please everyone.

We are here to share what we love, help the world and just be ourselves – thus attracting people like us and that like our everyday authentic way.

So I take the attitude of “hey this is me, this is what I love, here’s some helpful tips, and if you like me, come join me”.
If that ‘style’ doesn’t suit them, that’s ok.

Don’t change the essence of who you are to try to please everyone’s preferences.

It’s far better to just be you and share that content everywhere, than to either be disingenuous, or to share nothing at all!
Keep it simple.

Success is always in simplicity.