LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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What Kind of Business Do You Want to Build?
Here’s my biggest tip for anyone starting or scaling a business: Get crystal clear on what it is you want to do. Will you be an agency that does everything for people, a SaaS business that provides a tool for others to use, or something else entirely? 💡 👉 Reflect today: What kind of business…
Diversify to Protect Your Business from Risk
Diversify to Protect Your Business from Risk One of the most important lessons I learned the hard way is the importance of diversifying your income streams and customer base. Trust me, you don’t want to put all your eggs in one basket. Reflect today: Is your business overly dependent on one income source or location?…
Is Your Business Ready to Scale?
🌟 Is Your Business Ready to Scale? 🌟 Here’s a vital question: If 100 customers joined your business today, could you handle it without breaking a sweat? Whether you’re ready to scale or not, it’s crucial to think ahead. 💡 👉 Reflect today: Is your business prepared to welcome 100+ new customers overnight? Here’s what…
Want to Build a Highly Profitable Business? Start with Giving!
Want to Build a Highly Profitable Business? Start with Giving! Here’s the secret: The more you give away for free, the more you make. Sounds counterintuitive, right? But trust me, it’s the key to growing a thriving business. 👉 Reflect today: Are you offering value upfront and building trust with your audience? Here’s how it…
How to Break the ‘Curse of Knowledge’ as an Educator
How to Break the ‘Curse of Knowledge’ as an Educator As educators, especially those of us who are experienced, we often suffer from something known as the Curse of Knowledge. It’s a real phenomenon where, once you know something inside and out, it’s practically impossible for your brain to remember what it was like not…
How to Plan Your Membership Offer to Transform Novices into Experts
How to Plan Your Membership Offer to Transform Novices into Experts Want to Create a Membership that Transforms Lives? When someone hands over their credit card details to join your membership, they’re expecting real value. So, how do you plan your membership offer to truly transform your members from beginners to experts? Here’s how to…
Fall Back in Love with Your Business: The Fun and Flexible Power of Membership Models
Fall Back in Love with Your Business: The Fun and Flexible Power of Membership Models After more than seven years of running a membership, I can confidently say—this is the business model I’m most glad I pursued. It’s flexible, creative, and allows you to make a lasting impact on your members while transforming your bottom…
How to Repurpose Video Content and Scale Your Business with Ease
How to Repurpose Video Content and Scale Your Business with Ease Video content is the highest engaging and highest converting type of content you can create. So, if you’re not using video yet—it’s time to get brave! 👉 Reflect today: Are you making the most out of your video content? Here’s how you can take…
How Much Should You Charge for a Membership with Live Coaching?
How Much Should You Charge for a Membership with Live Coaching? Got a membership that’s all about you and live coaching calls? Here’s the secret to pricing it right: Incentivize people to join by making it a better deal than your one-on-one sessions! 💡 👉 Reflect today: Is your membership priced to attract and retain…
Want to Scale and Reach More People? Offer Something for Every Market!
Want to Scale and Reach More People? Offer Something for Every Market! If you want to reach more people and make more profit, you need to target every sector of the market. In my world, the planet isn’t round—it’s a triangle! Why? Because this represents how the marketplace works (there is no stereotyping here, it’s…