How To Price Your Information Products & Programs

How Do You Price Your Information Products & Programs?  It can be tough trying to decide how to price our information products and programs. Although there are many criteria to consider, this brief guide should help you identify where on Sarah Cordiner’s ‘value scale’ your information products may sit. If you already have an online…

Read More

What Is Edupreneurship & How Can It Make You Money?

What is Edupreneurship? Becoming an Edupreneur is essentially taking what you have in your head – your knowledge, your skills, your expertise, your experiences – and turning it into a profitable learning product or program, such as face to face training workshops, tutorial videos, webinars, how-to guides, workbooks and more. Doing so increases your exposure,…

Read More

Been Dreaming Of Creating Your Own Profitable Training Course?

One of the most powerful actions you can take towards growing your business, making more sales, generating leads and positioning yourself as a leader in your field, is to develop an authority product. The best of all authority products for conversions is a training product or program, such as a course, workshop, webinar, workbook or…

Read More

The New (and much better) Way Of Getting Leads And Making Sales

‘Edu-preneurship’ and ‘Edu-marketing’ are the new ways of generating leads, impacting your market, positioning yourself as the authority in your field and of course, making more sales! Think ‘content marketing’ but on super-intergalactic steroids!   It’s about moving away from ‘selling’, and instead creating a following by educating and informing your market (but doing so…

Read More

Learners Are The New Buyers

Sales are dead. The consumer has switched to giving their cash to the one who has the answer to their questions – the Edupreneur. In this article I will share with you why any business owner who wishes to survive in business today, must stop selling and start educating. “Education is not the filling of…

Read More

As unemployment in Australia rises, return to work support gets cut

**OLD POST from early 2015 – lifted from the archives due to recent blog updates**   The Government has just slashed the national funding for training the unemployed, which will see more people unemployed for much longer periods of time, if not forever. Without the funding for necessary job training, job seekers and job services agencies…

Read More

How to use a business mistake to enhance your reputation

Making it right when you’ve got it wrong: How to use a business mistake to enhance your reputation   Today when I arrived at the office, I was faced with an entire team of panic-stricken staff, some tears, and looks of dread-laden terror. I knew something had gone wrong. Really wrong.   As a company that…

Read More