There are SO many ways to make money with educational content and services!

But SO many course creators, coaches, consultants, experts and education-based business owners are completely missing out on their earning potential, just because of a few simple planning steps that they have missed!

If you are selling (or plan to sell) mini-courses, signature online courses, books, eBooks, done-for-you services, done-with-you services, retreats, bootcamps, one-on-one coaching, or affiliate-based products in your niche – then you NEED to read through this article to ensure that you have set yourself up for maximum profit!

Next, we are going to look at some other critical things that you need to do in your business if you want it to be as profitable as possible:

2. Break Down Your Goal Into DAILY Actions

In his book ‘The 12 Week Year‘, Brian Moran explains how 12 months can feel like such a long way away, that many of us lose urgency, motivation and action for our goals if we only think of them as 12 months away.

Instead, success is much more likely to come to us if we further break down that 12-month goal into quarters, months, days and even hours…

Every minute counts in business.

Time really IS money.

Everything we do should be moving us towards our OBT.

So the next step is to break down your OBT into quarterly, monthly, weekly and daily numbers.

EG if your goal is to make $100k per year, you’d need to make:

• $25,000 per quarter
• $8,333 per month
• $1,923 per week
• $274 per day

Thus, each day becomes: “How will I ensure that I earn $274 today and tomorrow?” or,  “What can I do today to ensure that I make $1,923 next week?”....

So whether your goal is a certain number of clients buying a specific product from you; or a certain number of students enrolling in a specific course, or a certain number of dollars earned per year…. now break it down to quarter, month, week and day…..

3. Make Success Inevitable By Scheduling Your OBT Tasks

5. Price Your Products and Services PROPERLY!

I see way too many course creators and business owners just randomly plucking pricing out of the sky, or asking equally as inexperienced business owners what they charge in Facebook groups.

STOP. Do NOT pick random prices for your offers!

This is EXACTLY what causes so many businesses to go broke.

Your products and services MUST make you a profit, just as they must deliver value to your customer.

I do have an in-depth article on ‘How To Price Your Online Courses and Coaching Programs‘, but here are a few things that you MUST consider and calculate before you ever put a dollar sign next to what you sell:

• What do you charge per hour?
• How many hours will it/did it take you to create the product?
• How many hours will it take you to deliver the product to each person?
• How many admin hours will it take to deliver the product? Moderating Facebook groups, doing emails etc?
• Will you have any other costs to develop or deliver this product? (eg software, equipment, venue hire, internet etc)
• Are you qualified and highly experienced? What is that training and experience worth?
• What savings are your learners making financially by skipping the mistakes and getting straight to the results they seek with you?
• Are your customers likely to earn money from what you are helping them with?
• What are the lowest and highest benchmarks in your industry for similar offers and what do those consumers get in return?

Once you are certain that your pricing covers your expenses, your production costs, your delivery costs, reflects your expertise and beats the competition in the deliverable – THEN you can price it.