LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Build the business. Build the legacy.
Most people are building a job they can’t switch off. Not a business.Not an asset.And definitely not a legacy. Here’s the difference… Stop working and the money stops. That’s not freedom… that’s a very expensive hobby with a mortgage attached. Systems. Automations. Offers that sell without you sitting on every call. This is where tech,…
How to Build a Business That Grows Without You
Here’s one question every business owner should ask themselves: “Am I building a business… or am I building myself another full-time job?” Because if your business can’t run without you… It isn’t truly scalable. The businesses that grow the fastest don’t rely on heroic founders. They rely on systems. And it all starts with two…
How Your Personal Stories Make Your Content More Powerful and Memorable
Your stories are what make people choose YOU. We can teach the strategy.We can share the information.We can explain the steps. But before someone decides to buy from us, learn from us, trust us or work with us, they need to CONNECT with us. And that is where our personal experiences and stories come in….
Why Fear of Looking Silly Is Holding Back Your Business Growth
People tell me all the time: “Sarah, I’ll do ANYTHING to grow my business.” Anything? Brilliant. You’ll walk across hot coals. Jump out of a plane. Climb the highest mountain barefoot. Swim across an ocean. Ride a goat naked into the sunset if that’s what it takes. Fantastic. Will you post a 12-second video pretending…
Why Teaching People How to Use Your Software Is Your Best Sales Strategy
Here’s one of the biggest mistakes SaaS businesses make: They spend all their time trying to convince people to buy… Instead of showing people what the software can actually do. Because when people understand how something works… They’re far more likely to use it. And eventually… Buy it. So how do you sell your SaaS…
How to Turn Your Life Story Into a Powerful Business Asset With AI
Your LIFE STORY might be one of the most valuable commercial assets in your business. Every social media post.Every blog.Every email.Every keynote.Every workshop.Every webinar. Should be infused with WHO YOU ARE. Because in a world where AI can generate endless information, your experiences are the one thing nobody else can copy. No one can copy…
How to Grow Your Business Faster with Marketing, AI and Simple Systems That Actually Work
Have you ever looked at another business and wondered how they seem to be everywhere? They’re posting. Getting enquiries. Booking clients. Growing their audience. Landing opportunities. And meanwhile, you feel like you’re working twice as hard for half the result. After more than 20 years in business, I’ve learned something important: Business growth isn’t usually…
How to Build an Authentic Personal Brand That Actually Stands Out Online
Let’s get over ourselves for a minute. Seriously. We spend SO much time worrying about looking professional, polished, intelligent, credible and perfectly put together that sometimes we completely edit the HUMAN out of our personal brand. But what are we actually here for? To help people. To connect. To teach. To make an impact. And…
How to Understand the Difference Between Websites, Funnels, Sales Pages and Opt-In Pages in Tekmatix
Websites, funnels, sales pages, landing pages, opt-in pages… What on earth is the difference between them all? 😅 The simplest way to understand it is this: Everything is a web page. A homepage is a page. A contact page is a page. A sales page is a page. An opt-in page is a page. A…
How to Use Collaborations and AI to Reach More People Without Spending a Fortune on Marketing
One of the fastest ways to grow your business isn’t advertising. It’s borrowing trust. And one of the best ways to do that is through collaborations. Now, I much prefer the word collaboration over partnership. The word partnership makes me want to run for the hills. But collaboration? That’s different. A collaboration can be as…