LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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You Were Never Meant to Build Your Business Alone
Building a business can be exciting. But it can also feel incredibly lonely. You’re the one making the decisions. Solving the problems. Creating the content. Learning the technology. Trying to work out what to sell, how to market it and what to do next. And sometimes, you simply need a place where you can ask…
How to Get More Free Traffic by Creating Searchable Content Online
Around 80% of the income I’ve generated over my 20+ years in business has come from something ridiculously simple: Posting content online. No massive advertising budget. No huge fancy marketing team. Just me and my fake fingernails going clippity-clap on a keyboard. And today? It’s easier than ever. Because you’ve now got AI helping you…
🚨 Just 3 Days Left! Last chance to join the Million Dollar Memories Workshop!
Imagine it’s three months from now and you’re writing a keynote about overcoming failure. Instead of searching your memory for hours, you type one simple request into your AI: “Find me three stories from my timeline about a time I failed, recovered and learned something valuable.” Seconds later, three options appear. They’re dated. They include…
How to Make More Money in Your Business by Doing More Marketing
No money, no honey? I have a different version: No marketing, no money. Because every single dollar you earn in your business ultimately comes from marketing. You can have the best product. The best service. The best team. The best website. The best vision in the world. But if nobody knows you exist, none of…
How to Train Claude AI to Reply to Your Emails Like You
“I could never let AI reply to my emails—it wouldn’t sound like me.” Actually, it can. The secret is not asking AI to guess how you would respond. You train it using the emails you have already written. Here is the three-step process I use with Claude Cowork. 1️⃣ Analyse Your Sent Emails Ask Claude…
How to Use Podcasts and Speaking Opportunities to Grow Your Audience and Get More Clients
If I had to start my business again tomorrow with no audience… No followers. No email list. No social media reach. No website traffic. I’d do exactly what I did the first time. I’d borrow somebody else’s audience. Because one of the fastest ways to grow your business is to get yourself in front of…
How to Reduce SaaS Churn by Making Your Product Impossible to Leave
Here’s one question every SaaS founder should be asking: “If my customer cancelled tomorrow… what would they actually lose?” Because that’s what keeps people subscribed. Not flashy features. Not discounts. Not long contracts. The businesses with the lowest churn create something far more powerful… They become indispensable. So how do you make your SaaS “sticky”?…
The countdown is in the final stretch! Just 10 days until we build your “Million Dollar Memories.”
Does your AI-assisted content sometimes sound a little too polished, predictable or generic? The secret to creating content that sounds unmistakably like YOU isn’t another clever prompt. It’s giving your AI access to the real stories, lessons, failures, adventures and experiences that shaped you. In Million Dollar Memories, I’ll help you begin building a biographical…
How AI Acts as Your CFO, Operations Manager, and Business Analyst Every Week
What if you started every week with a report showing: ✅ What is happening financially✅ Which deadlines need your attention✅ Where performance is slipping✅ What your customers are asking about✅ Which tasks are overdue✅ Where your next sales opportunities may be That is exactly why I created my automated weekly CFO report. Every Sunday, my…
How to Use Short-Form Video Marketing to Grow Your Business and Get More Clients
Can I tell you a secret? The business owners winning right now are not necessarily the smartest. They’re not necessarily the most qualified. And they’re definitely not the ones spending weeks perfecting every piece of content. They’re simply the ones showing up. And one of the fastest ways to do that in 2026 is through…