LATEST ARTICLES BY SARAH CORDINER
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Published author and qualified industry leader in education & course creation
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30 days to go before the Million Dollar Memories: How To Build Your Biographical Memoir With AI
šļø 30 DAYS TO GO! Your knowledge can be copied. Your frameworks can be recreated. Your strategies can be repackaged. But your life experiences? Nobody else can copy those. Your personal stories explain why you care about what you teach, why you see things differently and why people should choose to learn from you. The…
Why Reviews Might Be the Fastest Way to Get More Customers Right Now
Can I share one of the simplest marketing strategies that almost every business owner overlooks? Ask for reviews. Seriously. Not next month. Not when you have more time. Not when your website is finished. Today. Because reviews are one of the most powerful forms of marketing available to you. Think about it. If you were…
How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you donāt have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attentionābut if youāre not moving those people onto your email list, youāre building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…
How to Make More Money by Understanding the Numbers Behind Your Marketing
Let’s be honest. Every single one of us wants two things: š To make more money š To help more people And can we just agree on something? Those two things are not mutually exclusive. It’s okay to be good and rich. In fact, the more people you help, the more money you should make….
How to Train AI with Your Business So Every Response Is Tailored to You
One of the biggest mistakes I see business owners making with AI is expecting it to magically understand their business. It doesn’t. If you don’t give AI context… It has to guess. And that’s why so many people end up with generic content that sounds like everyone else’s. Here’s what I recommend. Create a single…
Why Educational Content Still Wins (Especially in the AI Era)
Here’s something I wish more business owners understood: Your best marketing strategy isn’t selling. It’s teaching. Because every single day… Your future customers are asking questions. “How do I…?”“What’s the best way to…?”“How can I…?”“What should I do if…?” They’re typing those questions into: Google. YouTube. ChatGPT. Claude. Gemini. And every other AI search tool…
How to Build a Professional Sales Page in Minutes Using AI
Let’s be honest… AI is amazing. But it’s also incredibly annoying sometimes. š¤£ One minute it’s building you a stunning website in seven minutes while you’re making a cup of tea… The next minute it’s redesigning the entire page because you asked it to change a paragraph of text. Sound familiar? If you’ve been using…
Your Business Was Never Meant to Keep You Stuck
You started your business for freedom. To share what you know. To make an impact. To create something that truly belongs to you. But somewhere along the way, the dream became tangled in endless content, confusing technology, inconsistent marketing and far too many things to do. You donāt need to work harder. You need clarity….
How to Stop Valuable Knowledge Walking Out of Your Organisation
Your organisationās most valuable asset may not be sitting on a balance sheet. It may be sitting inside the minds of your people. Every time an experienced employee leaves without their knowledge being captured, the organisation loses far more than one team member. It loses processes. It loses expertise. It loses relationships, lessons and years…
How To Use FOMO Marketing To Get More Clients After The Work Is Done
Let’s be honest. Most business owners finish a workshop, coaching call, consulting session, speaking gig or client projectā¦ And then move straight onto the next thing. Big mistake. Because some of the best marketing you’ll ever create happens AFTER you’ve delivered the work. This is what I call a FOMO Post. FOMO stands for Fear…