LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Get Your First Paying Clients When Starting from Zero
Starting a business from scratch can feel overwhelming. You look around and see people with huge audiences, polished websites and years of momentum behind them. Meanwhile you’re sitting there thinking… “Where on earth do I start?” If I had to start my business all over again tomorrow, here’s exactly what I would do. 1️⃣ Get…
How to Use AI to Respond Faster, Win More Clients and Stop Losing Sales Opportunities
Have you ever lost a sale simply because you didn’t reply fast enough? I have. And recently I experienced it from the customer’s side too. I was looking for a clinical hypnotherapist. I contacted three different providers. One never replied. One replied three days later. One called me back almost immediately. Guess which one I…
Your Knowledge Could Be Your Most Valuable Business Asset
Everything you have learned through your career, business and life has value. The processes you have refined. The problems you know how to solve. The lessons you learned the hard way. The frameworks, methods and ideas that now feel completely natural to you. That knowledge could become: ✨ An online course✨ A coaching programme✨ A…
How to Hire the Right People (And Avoid Costly Mistakes in Your Business)
Here’s one of the biggest lessons I’ve learned in business: The cheapest hire is often the most expensive mistake. Especially when you’re building a SaaS. Or any business where one wrong decision can cost you customers, time and your reputation. So if you want to grow faster… Don’t try to do everything yourself. 1️⃣ Hire…
How to Use AI to Re-Engage Old Leads and Generate More Sales
Most businesses do not have a lead-generation problem. They have a follow-up problem. Sitting inside your CRM right now could be: ✨ Past enquiries that never progressed✨ People who downloaded your free resources✨ Prospects who booked a call but didn’t buy✨ Leads who showed interest and then disappeared✨ Contacts you simply forgot to follow up…
How to Turn Speaking, Meetings and Conversations Into Marketing Content
Want to know one of the easiest ways to create MORE marketing without creating more work? Stop throwing away the content you’re already creating every single day. Seriously. Your meetings are content. Your Zoom calls are content. Your presentations are content. Your workshops are content. Your client questions are content. Your speaking gigs are content….
How AI Acts as Your CFO, Operations Manager and Business Intelligence Analyst
I no longer want to enter a management meeting and ask: “So… what’s going on in the business?” I want to arrive already knowing what is happening. Then I can ask the far more valuable questions: “Why is this happening?” “What needs our attention?” “What are we going to do next?” That is why I…
🔥 What would you ask Sarah if you had her for an hour?
That’s exactly what happens inside our Legends Lab Live Q&A sessions. Once a month, Legends Lab members get to jump on a live call with Sarah, bring their questions, talk through what’s happening in their business, and get direct guidance, ideas and practical next steps. And let’s just say… the September Q&A was packed. 👀…
How to Train AI to Draft Email Replies in Your Voice (Works With Claude, GrokBot and ChatGPT)
Think AI could never reply to your emails because it would not sound like you? Here’s the three-step process I use to train AI on my sent emails, turn them into reply rules and have it draft replies in my voice for my approval, with prompts for Claude Cowork, GrokBot and ChatGPT.
How to Build a Reactivation Campaign to Bring Back Past Buyers
One of the biggest mistakes I see business owners make is constantly chasing new customers… While completely forgetting about the people who have already bought from them. Your existing customers already know you. They already trust you. They’ve already invested in you once. So before you spend another dollar trying to find new leads… Ask…