LATEST ARTICLES BY SARAH CORDINER
Ā
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
How to Use Claude AI to Rewrite Old Blog Posts for Massive Traffic
One of the questions I get asked all the time is: “Sarah, I’ve been away from my business for a while. How do I start again without feeling like I’m back at square one?” The first thing I want you to know is this: You’re not starting from scratch. You’re starting from experience. The market…
How to Write AI-Optimised Blog Posts That Rank on Google and AI Search
AI tools are searching the internet for the best answers. Will they find yours? Here is the anatomy of an AI-optimised blog post, how to optimise a post in 20 minutes, the metadata that matters, and how to refresh your best old posts.
How to Connect Claude AI to Gmail and Automate Your Email Workflow
Imagine asking AI to review your inbox, find information, prepare replies and help you stay organised. That is possibleābut before connecting AI to your business email, you need to understand the permissions youāre granting. Hereās how to connect Claude Cowork to your inbox more safely. 1ļøā£ Use the Claude Desktop App Open the actual Claude…
Why Blogging, SEO, AEO and AI Search Matter More Than Ever
People are asking ChatGPT, Gemini and Claude who to hire, and AI can only recommend what it can find. Here is what SEO, AEO and GEO actually mean, my 100 questions method, and how to start being found this week.
30 days to go before the Million Dollar Memories: How To Build Your Biographical Memoir With AI
šļø 30 DAYS TO GO! Your knowledge can be copied. Your frameworks can be recreated. Your strategies can be repackaged. But your life experiences? Nobody else can copy those. Your personal stories explain why you care about what you teach, why you see things differently and why people should choose to learn from you. The…
Why Reviews Might Be the Fastest Way to Get More Customers Right Now
Most business owners are sitting on years of happy customers and never ask for a review. Here is how to ask today, where to send people, how to automate the ask, how to reply, how to reuse reviews and the rules that keep them honest.
How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you donāt have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attentionābut if youāre not moving those people onto your email list, youāre building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…
How to Make More Money by Understanding the Numbers Behind Your Marketing
Let’s be honest. Every single one of us wants two things: š To make more money š To help more people And can we just agree on something? Those two things are not mutually exclusive. It’s okay to be good and rich. In fact, the more people you help, the more money you should make….
How to Train AI with Your Business So Every Response Is Tailored to You
One of the biggest mistakes I see business owners making with AI is expecting it to magically understand their business. It doesn’t. If you don’t give AI context… It has to guess. And that’s why so many people end up with generic content that sounds like everyone else’s. Here’s what I recommend. Create a single…
Why Educational Content Still Wins (Especially in the AI Era)
Here’s something I wish more business owners understood: Your best marketing strategy isn’t selling. It’s teaching. Because every single day… Your future customers are asking questions. “How do I…?”“What’s the best way to…?”“How can I…?”“What should I do if…?” They’re typing those questions into: Google. YouTube. ChatGPT. Claude. Gemini. And every other AI search tool…