LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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5 Ways To a Best-Selling Course on Udemy
5 Ways To a Best-Selling Course on Udemy **Edit: Udemy algorithms may have changed since writing this article What makes an online course a ‘best-seller’? Many online instructors think that getting a course to best-seller is all about simply getting a truckload of people to join your course, and therefore use the strategy of giving…
Should You Give Your Online Course Away for FREE?
In Part 1 of this article series, I explain to you the 5 major criteria behind getting an online course ‘to the top’. The first criteria is ‘Numbers’; which many online instructors get by giving away course coupons for free. In this Part 2 article, we will look into whether or not this is a…
What Is Edupreneurship & How Can It Make You Money?
What is Edupreneurship? Becoming an Edupreneur is essentially taking what you have in your head – your knowledge, your skills, your expertise, your experiences – and turning it into a profitable learning product or program, such as face to face training workshops, tutorial videos, webinars, how-to guides, workbooks and more. Doing so increases your exposure,…
Been Dreaming Of Creating Your Own Profitable Training Course?
One of the most powerful actions you can take towards growing your business, making more sales, generating leads and positioning yourself as a leader in your field, is to develop an authority product. The best of all authority products for conversions is a training product or program, such as a course, workshop, webinar, workbook or…
The New (and much better) Way Of Getting Leads And Making Sales
‘Edu-preneurship’ and ‘Edu-marketing’ are the new ways of generating leads, impacting your market, positioning yourself as the authority in your field and of course, making more sales! Think ‘content marketing’ but on super-intergalactic steroids! It’s about moving away from ‘selling’, and instead creating a following by educating and informing your market (but doing so…
You Have A Profitable Message! Teaching your market will change your life and your student’s
You Do Have A Message! Teaching your market what you know will skyrocket your impact and profits… You do have a message. You already know SO much and this knowledge you have is invaluable to others; it has the power to transform lives, businesses, and industries – as well as your own business and bottom line, IF…
As unemployment in Australia rises, return to work support gets cut
**OLD POST from early 2015 – lifted from the archives due to recent blog updates** The Government has just slashed the national funding for training the unemployed, which will see more people unemployed for much longer periods of time, if not forever. Without the funding for necessary job training, job seekers and job services agencies…
How to use a business mistake to enhance your reputation
Making it right when you’ve got it wrong: How to use a business mistake to enhance your reputation Today when I arrived at the office, I was faced with an entire team of panic-stricken staff, some tears, and looks of dread-laden terror. I knew something had gone wrong. Really wrong. As a company that…
10 Steps Towards Starting a Registered Training Organisation
Why? Becoming a Registered Training Organisation (RTO) is the ultimate opportunity to contribute to your industry and area of expertise. Any business can deliver training, but it takes high quality and highly committed businesses to obtain the authorative and respectable status of a Registered Training Organisation (RTO). It is ONLY RTOs that are permitted…
What is the role of the adult educator in the welfare to work sector?
There’s a lot to be said about our roles as educators – and they don’t get easier when you have a class full of adults. I’m a Trainer and CEO of a company that runs various activities and training initiatives for the long-term unemployed, benefit claimants, and offenders – often referred to as the ‘welfare…