LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Create a High-Converting Launch Email Sequence
If your offer has a genuine opening date and closing date, you need more than one “buy now” email. You need a complete launch sequence that builds awareness, answers questions, addresses objections and reminds people before the deadline. This works for: ✨ Programme launches✨ Founding-member offers✨ Workshops and events✨ Black Friday promotions✨ Limited-time bonuses✨ Open-cart…
How to Turn Your Workforce into Greater Productivity and Profitability
Your workforce is not simply a business expense. It is a valuable source of knowledge, intellectual property, innovation and potential income. But if you don’t know which skills already exist within your organisation, you can’t capture what your people know or build systems for sharing it. That leaves much of its value untapped. My methodology…
How 302 Business Cards Led to My First Seven-Figure Contract
I walked out of one conference with 302 business cards. Within six weeks, they helped me land my first ever six-figure contract. Two months later… That turned into my first ever seven-figure contract. And there’s a MASSIVE marketing lesson in this. You probably already have access to far more opportunities than you realise. We spend…
How to Use Claude Fable 5 to Audit and Upgrade Your AI Skills
The most powerful way to use a smarter AI model isn’t always to create more stuff. Sometimes it’s to improve everything you’ve already built. New landing pages are exciting. New apps are exciting. New documents are exciting. But before you start producing another mountain of content, ask yourself: Could this stronger AI model improve the…
How to Grow Your Business in a Tough Market Without Starting Over
If you’ve been feeling like business has become harder lately… You’re not imagining it. After more than 20 years in business, I can honestly say this is one of the toughest markets I’ve ever seen. Years ago, I could publish one Facebook post and fill a workshop. Today? It might take five posts a day…
If People Can’t Find You, They Can’t Buy From You
One of the biggest reasons business owners struggle to generate leads isn’t because they’re bad at what they do. It’s because people can’t find them. I can’t tell you how many times someone has said to me: “Sarah, I’m not getting any business.” So I Google them. And they don’t exist. Or if they do…
How to Improve Email Deliverability and Get More Emails into Your Customers’ Inboxes
One of the biggest frustrations business owners are facing right now isn’t creating emails. It’s getting them delivered. If you’ve noticed lower open rates, more skipped emails, or inconsistent deliverability, you’re definitely not alone. Over the past few months, providers like Gmail, Hotmail, Outlook, Yahoo and Bing have significantly tightened their spam filtering and privacy…
How to Reactivate Old Clients Without Sounding Salesy
One of the biggest mistakes business owners make is thinking every email should go to everyone. It shouldn’t. The more relevant your message is to the person receiving it, the higher your conversion rates will be. Here’s how I approach it. 1️⃣ Stop Sending the Same Email to Everyone A general newsletter has its place….
How to Manage Multiple Business Email Addresses From One Inbox
Let’s be honest… Most business owners have email chaos. You’ve got: 💜 Your business email 💜 Your personal email 💜 Your support email 💜 Your admin email 💜 Maybe a second business 💜 Maybe a personal brand 💜 Maybe another domain entirely And before you know it, you’re spending half your life switching between inboxes…
How to Reactivate Old Leads and Past Clients (Before Spending Money on More Marketing)
One of the biggest mistakes I see business owners make is this… They’re constantly chasing new leads. While completely ignoring the hundreds of people who already know, like and trust them. Here’s the reality: It’s almost always easier to sell to someone who’s already bought from you than someone who’s never heard of you. 1️⃣…