LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Grow Your Business in a Tough Market Without Starting Over
If you’ve been feeling like business has become harder lately… You’re not imagining it. After more than 20 years in business, I can honestly say this is one of the toughest markets I’ve ever seen. Years ago, I could publish one Facebook post and fill a workshop. Today? It might take five posts a day…
If People Can’t Find You, They Can’t Buy From You
One of the biggest reasons business owners struggle to generate leads isn’t because they’re bad at what they do. It’s because people can’t find them. I can’t tell you how many times someone has said to me: “Sarah, I’m not getting any business.” So I Google them. And they don’t exist. Or if they do…
How to Improve Email Deliverability and Get More Emails into Your Customers’ Inboxes
One of the biggest frustrations business owners are facing right now isn’t creating emails. It’s getting them delivered. If you’ve noticed lower open rates, more skipped emails, or inconsistent deliverability, you’re definitely not alone. Over the past few months, providers like Gmail, Hotmail, Outlook, Yahoo and Bing have significantly tightened their spam filtering and privacy…
How to Reactivate Old Clients Without Sounding Salesy
One of the biggest mistakes business owners make is thinking every email should go to everyone. It shouldn’t. The more relevant your message is to the person receiving it, the higher your conversion rates will be. Here’s how I approach it. 1️⃣ Stop Sending the Same Email to Everyone A general newsletter has its place….
How to Manage Multiple Business Email Addresses From One Inbox
Let’s be honest… Most business owners have email chaos. You’ve got: 💜 Your business email 💜 Your personal email 💜 Your support email 💜 Your admin email 💜 Maybe a second business 💜 Maybe a personal brand 💜 Maybe another domain entirely And before you know it, you’re spending half your life switching between inboxes…
How to Reactivate Old Leads and Past Clients (Before Spending Money on More Marketing)
One of the biggest mistakes I see business owners make is this… They’re constantly chasing new leads. While completely ignoring the hundreds of people who already know, like and trust them. Here’s the reality: It’s almost always easier to sell to someone who’s already bought from you than someone who’s never heard of you. 1️⃣…
How to Get Free Traffic From AI, Content Marketing, and a Simple Link Page
One of the biggest mistakes I see business owners making is creating lead magnets… And then hiding them. They spend hours creating a free guide, checklist, webinar, template or resource. And then wonder why nobody is downloading it. Well… If nobody knows it exists, it can’t collect email addresses. 1️⃣ Your Lead Magnet Needs Visibility…
How to Get More Customers from Google Without Spending More on Advertising
Let’s be honest. Most business owners are spending all their time worrying about social media… While completely ignoring one of the most powerful free marketing tools available to them. Google. Because whether you’re a plumber… A builder… A coach… A consultant… A trades business… Or an online educator… People are still searching. Every single day….
How to Map Your Magic and Create a Clear Business Plan for the Next 12 Months Using AI
If your business feels busy, noisy, or overwhelming right now, you’re not doing anything wrong. You’re just operating in a world that is shifting faster than it ever has before. Customer needs change.Technology evolves weekly.AI is rewriting how businesses operate. And the old way of “set a plan once a year and hope for the…
Behind the Business – Day 3: Plan Your Year, Map Your Magic, and Focus on the One Big Thing
3rd December 2024 I’m 35 minutes into delivering an online workshop when a bead of suncream-laden sweat dripped into my eyeball and started eroding my retina…. Thanks to Mercury currently being in the microwave (retrograde), my aircon, like everything else, has decided that it’s broken until December 15th. …So today, I am giving myself an…