Selling Event Tickets? Here’s a Dual Marketing Strategy to Maximize Reach!

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Sarah Cordiner|20 February 2025

If you’re running events, using your own platform for ticket sales is essential for tracking and follow-ups. However, tapping into public ticketing platforms can boost visibility and expand your reach. Here’s the strategy I recommend:

???? Reflect Today: Are you reaching as many potential attendees as possible? Here’s how to amplify your marketing efforts:

Two-Part Ticketing Strategy:

1️⃣ Use Your Own Platform for Direct Sales By selling through your own system (like Tekmatix), you’ll gain access to vital data—track page visits, send abandoned cart reminders, and apply tags and automations to nurture your attendees.

2️⃣ Leverage Public Ticketing Platforms for Extra Reach Promote on public ticketing platforms like Eventbrite or Meetup. This way, you tap into their audience searches, gain more visibility, and only pay a commission if tickets are sold through them—no upfront cost for unsold seats!

???? Want to streamline your event management and tracking? Legends Lab has all the tools and training you need to execute a seamless, data-driven event marketing strategy. Check out www.sarahcordiner.com/legends

EventMarketing #TicketSales #VisibilityStrategy #Tekmatix #LegendsLab #SarahCordiner

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