Membership Metrics That Actually Matter (and How to Stop People Cancelling)

Sarah Cordiner|12 May 2026

If you’re running a membership and not tracking this stuff…
You’re basically flying blind.

Let’s talk about the numbers that actually tell you if your business is working.

💜 MRR is your north star
Monthly Recurring Revenue = predictable income.

This is the heartbeat of your business.
If it’s going up… you’re winning.
If it’s flat or dropping… pay attention.

💜 LTV tells you if people are staying
Lifetime Value = how long someone sticks around.

If people aren’t staying at least 12 months…
Something’s off.

Design, delivery, engagement… something needs fixing.

💜 Churn rate = your biggest warning sign
This is how many people leave each month.

Let me be blunt…

👉 Over 30% churn? You’ve got a problem
👉 Industry average? 60–75% (yikes)
👉 Under 5%? Elite level

If people are constantly leaving…
You’re just refilling a leaking bucket.

Now let’s talk about the part people avoid…

How do you actually KEEP people?

💜 Give them a clear journey (this is huge)
If people can SEE what’s coming…

They think:
“If I leave… I miss out on all that.”

That’s retention.

💜 Use FOMO strategically
Yes… it’s a thing.

Upcoming workshops
New content drops
Live sessions

People stay because they don’t want to miss it.

💜 Build a real community
This is where it gets sticky.

If they feel:
– Seen
– Supported
– Connected

They’re not just leaving a product…
They’re leaving people.

💜 Communicate consistently
Most people don’t cancel because they hate your membership…

They cancel because they forgot about it.

👉 Monthly reminders
👉 “Here’s what’s happening” updates
👉 Easy access to everything

Keep them engaged.

Here’s the truth…

Retention is where the real money is.

Not in constantly chasing new people…
But in keeping the ones you already have.

Fix your churn…
Increase your LTV…
Grow your MRR…

That’s how you build a sustainable business.

If you want help building a membership that people actually stay in (and love paying for)…

Come and join us inside Legends Lab:
👉 http://www.sarahcordiner.com/legends

We don’t just build memberships… we build ones that LAST.

Sarah x

#membershipgrowth #recurringrevenue #onlinebusiness #businessmetrics #entrepreneurlife #businessstrategy #digitalproducts

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