Learners Are The New Buyers: Growth-Hacking Your Business for Accelerated Success

Learners Are The New Buyers: Growth-Hacking Your Business for Accelerated Success

course starter kit combo

Get Sarah's FREE Course Creation & Business Growth Training

“Education is not the filling of a pail, but the lighting of a fire.” – William Butler Yeats

Entrepreneurs today find themselves holding both the fuel and the flame in a rapidly changing business environment. But, there’s a catch: We are facing a problem, big and fast-moving, yet hidden like an asteroid in the dark space of our market dynamics.

The Hollywood Effect in Business

Hollywood has a knack for capturing our attention within seconds – remember the gripping story of Apollo 13? This skill is something businesses desperately need today. We’re in a time where marketing noise is deafening, making it increasingly difficult and expensive to get our messages seen and acted upon.

The Three Big Gravitational Forces on Business Today

  1. Data Overload: The digital era has brought an overwhelming influx of data. Consider this: In 2012, there were 684,478 pieces of content shared every minute on Facebook, a number that quadrupled by 2014.
  2. Declining Trust: More information hasn’t translated into more trust. Instead, trust in businesses and institutions has dramatically fallen over the past 15 years.
  3. Audience Apathy: Traditional sales tactics are losing their sheen, leaving audiences bored and jaded.

The Solution: Educate, Don’t Just Sell

What do customers frequently ask? “How do I…?” This persistent question signals a critical shift: Instead of pushing products, savvy entrepreneurs – or ‘edu-preneurs’ – are focusing on educating their audiences. This approach not only provides value but also establishes the business as a thought leader.

Welcome to the Learning Age

In the Learning Age, learners are the best buyers. Edu-preneurship involves educating about topics, not just products, empowering and enlightening customers. This method fosters interactive conversations, offering immediate insights and actionable information.

Becoming an Edu-preneur

You don’t have to be a born educator to excel in this new era. If you’re knowledgeable in your field, you can share that expertise in ways your audience can easily digest and apply. This approach dramatically boosts your market positioning and credibility, often leading to free PR and marketing through word-of-mouth.

The Global Ripple Effect

Edu-preneurship can have far-reaching impacts. Sharing your knowledge through platforms like webinars can attract clients from around the globe, as I have personally experienced.

True Differentiation in the Market

By educating your audience, you set yourself apart in a saturated market. This positions you as the go-to expert, attracting a steady flow of customers.

The Urgent Need for More Edu-preneurs

The demand for valuable knowledge is enormous, and the rewards for meeting this demand are substantial. Edu-preneurship is the new entrepreneurship, and the time to join is now.

Sarah Cordiner Social Links 🌐:

Social Media 📱:

Blogs and Resources ✍️:

5 Ways To Become a Well-Known Expert In Your Industry

Start Making Your Knowledge Work & Changing Lives Today

Take your knowledge out of your head and turn it into a profitable online business.

Dramatically increase your industry reputation, reach a global audience, gain a passive income and impact people's lives all over the world through your expertise.

Let me help you commercialise your IP, create and publish your courses and build a highly successful online business as a stand-out leader in your field of expertise.

Here are 5 ways that I can help you become a well-respected leader in your industry:

starter kit gold

FREE: Course Creation & Business Training

Get your FREE Course Creation & Business Training! FREE training to turn your passion, expertise & knowledge into a profitable online course, lift your global credibility & make a passive income!

Get The FREE Training
Book a Call

Book a Call with Me

If you have a number of questions, want one-on-one tech help or would just rather have a chat and guidance from me directly, you can book a call with me here.

the legends lab (1)

The Legends Lab

For those who are ready to become a stand-out leader in their field of expertise.

The Legends Lab is Sarah's ongoing coaching membership where you will learn how to become a well-known expert in your industry.


Concept To Course

Create and launch your online course or membership in just 30 days in my once-a-year course creation group coaching program.  Daily support, live calls, group learning and massive results, fast! 

done for you course creation set up

Done-For-You Services

Why not just hand it over to the experts? I can create your course plans, set up your online school, create slides, connect all of your technology & software, create your email automations and more.


Special Deals & Free Trials on my FAVOURITE Tech Tools & Software!

Click on the images below to get more information about the deals.

TekMatix is the market-leading all-in-one business platform, CRM and course creation platform.

It is your course platform, website, blog, email marketing software, ai bot, customer record management system, social media planner and auto-posting tool, calendar booking software, paid ads manager, sales manager and much much more. FIND OUT MORE HERE

Interact: Quiz making tool

AppSumo: Tech deals for business tools

Podcast.co Podcast hosting & distribution

Camtasia: Video Recording & Editing

Canva: Graphic Design

VideoAsk: Interactive Video Funnels

StreamYard: Livestream To Multiple Channels

TubeBuddy: YouTube Analytics & Competitor Data

Fiverr: Freelancers & Cheap Services

HeySummit: Host Summits and conferences

Creative Fabrica: Graphics, Illustrations and Images

Envatoelements: Unlimited Commercial Use Video Clips, B-roll, Audio, Music, Sound Effects

Loom: Record your screen and face videos

Course creation equipment that I recommend on Amazon

Latest Articles by Sarah Cordiner