How To Create Special Offers Without Upsetting Your Paying Customers

Sarah Cordiner|6 May 2025

???? Reflect Today: Are you planning discounts for Black Friday, Christmas, or special promotions… but worried about annoying your loyal customers?

Here’s the smart strategy:

1️⃣ Don’t Discount. Differentiate.
Instead of discounting your full-priced course or program (and risking refund requests!), create a different version for your promotion.

2️⃣ Reduce, Don’t Slash.
Offer a “lite” version by removing a module or bonus. That way, if someone who paid full price sees the deal, you can proudly say: “It’s a reduced version, not the full experience.”

3️⃣ Protect Your Brand Value
Discounting the full thing damages your brand and devalues your work. Smart offers keep your reputation—and your customers—intact.

4️⃣ Plan Ahead For Peak Seasons
Black Friday, Cyber Monday, Christmas, Birthdays—these are GOLDEN opportunities to boost sales. The trick is crafting offers that add excitement without compromising your core value.

???? Play it clever, protect your brand, and still enjoy those juicy sales boosts.

???? Want my full training on how to create irresistible special offers (and a whole lot more to skyrocket your online business)?
???? Join me inside The Legends Lab: www.sarahcordiner.com/legends

SpecialOffers #OnlineCourseCreator #BlackFridaySales #LegendsLab #SarahCordiner #MarketingStrategy #CreateAndScale

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