Let’s be honest.

Most business owners are spending all their time worrying about social media…

While completely ignoring one of the most powerful free marketing tools available to them.

Google.

Because whether you’re a plumber…

A builder…

A coach…

A consultant…

A trades business…

Or an online educator…

People are still searching.

Every single day.

They’re typing things like:

💜 Best plumber near me

💜 Top builder in my suburb

💜 Business coach on the Gold Coast

💜 Course creation expert Australia

💜 Renovation company in my area

And here’s the important question…

When they search for those things…

Can they find you?

Because if they can’t find you, they can’t hire you.

It’s that simple.

Step One: Have a Website

I know.

This sounds ridiculously basic.

But you’d be amazed how many businesses still don’t have a proper website.

Or they have one that hasn’t been updated since 2019.

Your website is your digital shopfront.

It’s often the first impression someone has of your business.

And increasingly, it’s not just humans reading it.

It’s Google.

It’s AI.

It’s search engines.

It’s answer engines.

It’s voice assistants.

Your website is now speaking to both people and machines.

Which means it matters more than ever.

Step Two: Stop Ignoring Your Google Business Profile

If I could only choose one marketing asset for a local business…

It would be a website.

And a Google Business Profile.

That’s it.

Because your Google Business Profile isn’t just a directory listing anymore.

It’s basically a social media platform inside Google.

People can see:

💜 Reviews

💜 Photos

💜 Videos

💜 Contact details

💜 Opening hours

💜 Locations

💜 Updates

💜 Posts

And Google pays attention to how active that profile is.

Which means if you and your competitor have similar businesses in the same suburb…

Google is looking at things like:

👉 Who has more reviews?

👉 Who responds to reviews?

👉 Who updates their profile regularly?

👉 Who is posting content?

👉 Which business appears most active?

Can you see what’s happening?

The businesses showing signs of life are getting rewarded.

Post Content to Your Google Business Profile

Here’s something most people don’t know.

You should be posting to your Google Business Profile just like you post on social media.

Ideally every week.

Even better, every few days.

And if you’re already creating content for social media, make life easy.

Use a scheduling tool to publish it everywhere at once.

One post.

Multiple platforms.

Minimal effort.

Reviews Matter More Than You Think

Let’s be real.

Most people read reviews before buying anything.

Hotels.

Restaurants.

Trades.

Software.

Courses.

Everything.

And Google loves reviews.

Not just receiving them.

Responding to them too.

Every review response sends a signal to Google that your business is active.

And active businesses tend to get shown more often.

So if you’re not already doing it:

💜 Ask for reviews after every job

💜 Ask for reviews after every project milestone

💜 Ask for reviews when clients are happy

💜 Reply to every review you receive

Every single one.

Automate the Follow-Up

Now here’s where automation gets exciting.

Imagine this:

A job is marked as completed.

Automatically:

💜 A review request gets sent

💜 A thank-you email goes out

💜 A referral offer is delivered

💜 A follow-up sequence begins

💜 Your team receives a task reminder

💜 The review gets replied to automatically

That’s not science fiction.

That’s automation.

And it’s one of the fastest ways to increase reviews, referrals, and repeat business.

The “Ninja” SEO Strategy Most Businesses Miss

Now let’s talk about something a little sneaky.

Most businesses create one homepage.

One service page.

One location page.

And then wonder why they’re hard to find online.

Instead…

What if you cloned that page 20 times?

Or 50 times?

Or 100 times?

Stay with me.

Let’s say you’re a builder.

Instead of having:

“Builder Services”

You create:

💜 Builder in Mermaid Waters

💜 Builder in Robina

💜 Builder in Burleigh

💜 Builder in Southport

💜 Builder in Broadbeach

And so on.

Or maybe you’re targeting industries:

💜 Builder for medical clinics

💜 Builder for childcare centres

💜 Builder for retail stores

💜 Builder for office fit-outs

Can you see what’s happening?

You’re creating pages that directly match what people are searching for.

And that’s exactly what Google and AI systems are looking for.

Because search engines are basically asking:

“Do I have a page that matches this person’s question?”

The more specific pages you have…

The more opportunities you create to be discovered.

And the best part?

With AI, creating these pages is now faster than ever.

What used to take weeks can often be done in hours.

The Businesses That Win Are the Ones That Get Found

Here’s the reality.

The best business doesn’t always win.

The business that gets found often does.

Which means your job isn’t just being great at what you do.

Your job is making sure people can discover that you’re great at what you do.

So ask yourself:

👉 Is my website up to date?

👉 Am I actively posting on my Google Business Profile?

👉 Am I collecting reviews?

👉 Am I replying to reviews?

👉 Do I have location-specific pages?

👉 Do I have niche-specific pages?

👉 Am I making it easy for Google and AI to understand who I help?

Because visibility creates opportunities.

And opportunities create revenue.

If you’d like help using AI, SEO, automation, Google Business Profiles, content marketing, and business growth strategies to attract more customers, come and join us inside Legends Lab.

👉 https://sarahcordiner.com/legends

Sarah x

#SEO #GoogleBusinessProfile #LocalSEO #BusinessGrowth #MarketingStrategy #LeadGeneration #AIForBusiness #BusinessAutomation #SmallBusinessOwner #DigitalMarketing #EntrepreneurLife #ContentMarketing #BusinessCoach #LegendsLab #SarahCordiner