When it comes to creating content, avoid scripts at all costs! The second you try to write it all out, the walls come up and fear takes over.

Think of it this way: If we were having a coffee or a glass of wine, you wouldn’t script your response, right? You’d just chat naturally. That’s exactly how you should approach your content creation.

👉 Use the “Man in the Bar” Technique: Pretend you’re chatting with someone at the bar. How would you explain your topic to “Old Mate Dave” who’s had a couple of drinks? You’d keep it casual, real, and easy to understand.

💬 Keep it Conversational:

Bullet points, not scripts

3 things you’ve learned

Share your insights naturally

No one wants to be read to—they want to connect with you, the real person. So remember, the more relaxed and genuine you are, the more people will engage with what you have to offer.

💡 Ready to create content that resonates? Drop the script and speak from the heart. You’ve got this!