Creating Content is NOT About Going Viral – here’s what REALLY matters..

Sarah Cordiner|31 July 2024

Creating Content is NOT About Going Viral – here’s what REALLY matters..

In a world of vanity metrics and ‘fame’ as goals for many content creators – here’s why you need to STOP worrying about YOUR popularity (self-centered marketing) and instead focus on answering your your audiences QUESTIONS – which is actually what increases your discoverability and TRAFFIC anyway….

Its not very sexy, but it’s called ‘SEO’ (Super Exposure Opportunities)….

If you want more scale – then it’s time to get serious about content marketing.

People massively underestimate search engines as the most powerful way to get found.

When people go to Google and type in a question – it is blog posts and videos that comes up..

But are YOURS??

OR….. is it your competitors?!! scream

If you want to trash your competition – then you MUST focus on getting yourself inside the search engines….. which you do with CONTENT.

Of course going viral helps, but it’s not the primary objective…

Creating something that searchable, discoverable and feeds you hot traffic for the rest of TIME is the primary purpose!!

Happy content creating! xxx

#contentmarketing #smallbusinessowner #businessowner #businesstips #coursecreator #coursecreation #edupreneur #edumarketing #seo

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