LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Edupreneurship: The ONLY Growth Strategy You’ll Need in 2017
Once upon a time, it was he who shouted loudest that made the most sales; but gone are the days of the toe-curling ‘buy my stuff’ marketing techniques. The only action this method attracts today is the ‘block’ button – every marketers nightmare. In recent years, we have witnessed a tidal shift into a new…
5 Ways To Make Your Students Hungry For Your Online Course
Have you ever bought a music album having not heard the music before? Probably not. Before you paid money for the last song you downloaded or CD you purchased, you are likely to have first heard it on the radio, at a friends house, in a club or at a concert. If we want…
4 Ways To Maximise Traffic, Fans & Sales – From ONE Online Course Video
Video is currently one of the highest converting sales and marketing techniques that you can possibly be using for your business right now; and as online instructors, we have these in abundance. The thing is, most online instructors I meet are humble creatures. They love to teach, but they don’t necessarily like to promote themselves…
The Easiest Method I Used To Get 32% More Online Course Sales
Promoting and selling your online courses can happen in the most unexpected ways; and as online instructors, we should be paying very close attention to where our online course sales are coming from so that we can focus more time, effort and attention on the marketing methods that are working and filter out those that…
5 Brilliant Ways to Extend Your Training Course Using SMS Texts
5 Brilliant Ways to Extend Your Training Course Using SMS Texts There are about 7 billion mobile subscriptions in use worldwide, and every one of those plugged-in mobile users is a potential student for your online education business. Creating an online course is an accomplishment in itself, but how do you continue your relationship…
9 Critical Warning Signs To Avoid Being Scammed in The Online Course Creation Industry
9 Critical Warning Signs To Avoid Being Scammed in The Online Course Creation Industry ***Online marketers are probably going to tear me apart for writing this whistle-blowing article*** We’ve all heard the statistics that the online learning industry is now worth BILLIONS of dollars. This is amazing, but it sadly also means that the education…
10 Things You Must Know About Your Learners Before Creating Your Course
10 Things You Must Know About Your Learners Before Creating Your Course 10 Things You Must Know About Your Learners Before Creating Online Courses from Sarah Cordiner When it comes to planning and designing effective adult learning programs, it is important that we very clearly understand who our target group of adult learners are so…
Should You Sell Your Online Courses on Udemy?
Should You Sell Your Online Courses on Udemy When They Discount Them So Highly? Many thought leaders, experts and professionals from all industry sectors, have started realising the untapped profits of their knowledge. By turning their knowledge into tangible learning products and programs – particularly online courses, many are making the average annual salary every…
Why You’re Leaving Your Money On The Table
Why You’re Leaving Your Money On The Table We’re all special and unique on some level, for some reason, to some market, to some people, within some niche because of what we know; because of the experiences we have been through and the things we have learned formally and informally. And that means we have…
‘Cheap’ Online Courses: Are They ‘Bad Quality’?
Cheap Online Courses – Are They Bad Quality? There are lots of online learning platforms and online course marketplaces out there and they all have their pros and cons. One of the most well-known platforms for selling online courses is the marketplace ‘Udemy‘. (I talk more about whether you should sell your…