LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
WHY YOU’RE WORKING TOO HARD IN YOUR BUSINESS (AND HOW TO FIX IT)
Let me guess… You’re the marketer…the admin…the sales team…the support desk… And somehow… you’re also meant to be the CEO 😅 This is NOT a workload problem.This is a systems problem. Here’s what changes everything 👇 💜 1. Stop doing things more than onceIf you’ve done it twice… it should be automated. 💜 2. Every…
How To Map Your Customer Journey and Turn Leads Into Sales
Your leads are not “just names on a list”. They are future customers sitting in your business pipeline, quietly waiting for the right offer, the right follow-up, and the right next step. If someone has opted into your freebie, downloaded your guide, attended your webinar, joined your list or enquired with you… They are a…
You Cannot Overpost. You Cannot Overshare. That’s a Myth.
Let’s clear this up properly. 1️⃣ More Content Is Not a Problem. It’s an Advantage. Does it matter if you publish content as well as what your content creator is doing? No. The more the merrier. More content means: I would rather have 10 opportunities for someone to find me than two. Every single time….
🚀 15 DAYS TO GO before CLAUDE COWORK MASTERCLASS
Stop faffing around with AI and start actually using it to run your business. Your phone. Your voice. Tasks running while you sleep.This is the workshop that changes everything. CLAUDE COWORK MASTERCLASS📅 Wednesday 20 May 2026⏰ 10:00 – 11:30 AM Brisbane Time💻 Live Online · $149 AUD Join here: https://workshop.sarahcordiner.com/claude-cowork-masterclass-2026 🔥 Grab Your Spot –…
What’s Actually Happening on Social Media in 2026 (And Why You Can’t Ignore It)
Let’s get real about the landscape. 1️⃣ Social Media Is No Longer Optional 69% of the world are now active social media users. That’s nearly 6 billion people on an 8-billion-person planet. If you are not on social media as a business owner, you are actively opting out of access to over half the planet….
🚀 20 DAYS TO GO before CLAUDE COWORK MASTERCLASS
Stop faffing around with AI and start actually using it to run your business. Your phone. Your voice. Tasks running while you sleep.This is the workshop that changes everything. CLAUDE COWORK MASTERCLASS📅 Wednesday 20 May 2026⏰ 10:00 – 11:30 AM Brisbane Time💻 Live Online · $149 AUD Join here: https://workshop.sarahcordiner.com/claude-cowork-masterclass-2026 🔥 Grab Your Spot –…
Pick Your Hero Product (And Stop Confusing the Market)
Let’s make a decision today. 1️⃣ You Need One Hero Product Pick one hero product and commit to it for the next 12 months. Not five.Not “a few things”.One. Because here’s the truth. It takes at least 18 months of talking about your thing to a cold audience before they even understand what you do….
Maximize Your Profits: Unlock Sales with the Power of Activation Emails!
👉 Reflect today: Are you consistently staying in touch with your email list? If not, it’s time to turn that list into your most powerful sales tool! Here’s How to Activate Your Email List for Instant Results:𝟭. Consolidate Your ContactsStart by gathering all your email addresses—whether they’re in Outlook, Gmail, your phone, or on sticky…
Why Raw Beats Polished in Marketing Right Now
This is one of the biggest mindset shifts people need to make heading into 2026. 1️⃣ Polished Content Is Falling Behind Anything that looks overly edited, scripted, or produced is underperforming right now. Not because it’s bad.But because it feels distant. A shaky phone video where you say:“Hey guys, I woke up with gastro and…
The Workshop Marketing Loop: How Your Content Can Automatically Grow Your Membership
What if your content didn’t just teach… but also marketed your business? That’s the power of the Workshop Marketing Loop. Instead of constantly creating new promotions, your workshops become marketing assets that continuously attract new members. Here’s how it works: 🎓 Run a workshop or training📝 Turn it into its own sales page📈 Use that…