LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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The Creative Freedom of Membership Businesses (Build a Living Knowledge Ecosystem)
One of the biggest advantages of running a membership is this: Your business becomes a living ecosystem of knowledge, not just a fixed course. Inside a membership, you can continuously teach and create based on what your audience needs most. ✨ Share new trends in your industry💬 Teach skills your audience is asking for🚀 Explore…
Scaling the Mountain: Navigating the Numbers to Reach Your Million-Dollar Summit
📊 Build a Scalable Business: Know Your Numbers and Multiply Your Impact! 💡 Want to hit seven figures in the next 12 months? It’s not just about goals—it’s about knowing the specific numbers that will make your revenue dreams a reality. Here’s a step-by-step way to ensure your growth is scalable and predictable. 🚀 👉…
🌎 Reach Both Analytical & Global Learners with Your Brand Content!
Did you know that different information-processing styles can impact how people engage with your content? Here’s how to capture both analytical and global thinkers with a balanced approach in your content strategy. 👉 Reflect Today: Are you tailoring your content to different learning styles? Here’s a quick guide to make it work: 3 Tips to…
How to Future-Proof Your Online Course Business in the Age of AI
Here’s the uncomfortable truth. Standalone self-study courses are declining. Not because people don’t want to learn.Not because they don’t value expertise. But because AI has changed behaviour. People can now: Without ever buying a $297 course. So if your entire offer is: “Here are 40 pre-recorded videos. Good luck.” You are competing with free, instant,…
Why Visibility Wins Now (And Why You Can’t Be Quiet Anymore)
Let’s be very clear about what’s actually happening right now. 1️⃣ AI Is Now Sending Traffic There is a brand-new acquisition line called AI-referred traffic. People are literally typing into ChatGPT:“Who’s the best course creation coach in Australia?” If there isn’t enough content by you on that topic, AI won’t refer you.It’s that simple. 2️⃣…
Why AI Will Not Refer You If You’re Invisible (And What To Do About It)
This part matters more than most people realise. 1️⃣ AI Cannot Recommend What It Can’t See AI will not refer you if there isn’t enough content by you on a topic. It’s that simple. If there’s more content published by other people in your space, on your topic, guess who gets recommended? Not you. 2️⃣…
What’s Actually Working in 2026 (Despite the Noise)
Let’s cut through the hype. I’ve read the data.I’ve watched the platforms.I’ve tested this in real businesses. Here’s what’s actually working. 1️⃣ Video Is Still King (But Not the Polished Kind) Every major platform, including Meta themselves, is still prioritising video. But here’s the shift. Raw, unedited, conversational, unscripted video is outperforming polished, over-produced content….
How to Set Up a Membership Website (Funnels, Portal & Automation) – Step-by-Step Workshop
⚙️ YES… YOU’LL STILL LEARN THE TECH One of the biggest reasons people never launch a membership? 👉 The tech feels overwhelming. But in this 2-hour step-by-step workshop, you won’t just learn the strategy — you’ll see exactly how to set everything up. Inside the training, you’ll learn how to: 🚀 Build your membership sales…
How Memberships Calm the Rollercoaster of Business
Let’s be honest. Some days in business are magic. And some days are absolute rubbish. You go from: “Woohoo, best month ever!” To: “Oh no… how am I making money next month?” That feast-or-famine cycle is exhausting. And it messes with your head. 1️⃣ The Emotional Rollercoaster Is Real When your income depends on: One-off…
How to Get More Leads and Sales with Organic Marketing in 2026
Are you ready or are you READY? Because here is the number one biggest, most effective marketing method that has not only worked for me in the last 12 months… but has consistently been my highest source of leads and traffic for the last 15 years that I’ve been able to track through analytics. And…