LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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5 Ways To a Best-Selling Course on Udemy
5 Ways To a Best-Selling Course on Udemy **Edit: Udemy algorithms may have changed since writing this article What makes an online course a ‘best-seller’? Many online instructors think that getting a course to best-seller is all about simply getting a truckload of people to join your course, and therefore use the strategy of giving…
Should You Give Your Online Course Away for FREE?
In Part 1 of this article series, I explain to you the 5 major criteria behind getting an online course ‘to the top’. The first criteria is ‘Numbers’; which many online instructors get by giving away course coupons for free. In this Part 2 article, we will look into whether or not this is a…
How To Price Your Information Products & Programs
How Do You Price Your Information Products & Programs? It can be tough trying to decide how to price our information products and programs. Although there are many criteria to consider, this brief guide should help you identify where on Sarah Cordiner’s ‘value scale’ your information products may sit. If you already have an online…
The New (and much better) Way Of Getting Leads And Making Sales
‘Edu-preneurship’ and ‘Edu-marketing’ are the new ways of generating leads, impacting your market, positioning yourself as the authority in your field and of course, making more sales! Think ‘content marketing’ but on super-intergalactic steroids! It’s about moving away from ‘selling’, and instead creating a following by educating and informing your market (but doing so…
Learners Are The New Buyers
Sales are dead. The consumer has switched to giving their cash to the one who has the answer to their questions – the Edupreneur. In this article I will share with you why any business owner who wishes to survive in business today, must stop selling and start educating. “Education is not the filling of…
Getting Your Learning Programs Right
“A universal human need is to improve and progress in life. Nobody wants to think their life will be worse tomorrow than it is today. Within that concept is our hunger to learn.” (Shovlin, 2005. p.6) Like most adolescents, I had no idea what I wanted to do when I left school. But…