How to Use Behind-the-Scenes Content to Book Out Your Services

How to Use Behind-the-Scenes Content to Book Out Your Services

Should You Join a Speaker Bureau to Land More Paid Gigs (79)

If you want a marketing strategy that consistently brings in income without feeling salesy…

Behind-the-scenes.
Let me show you exactly how this works.

1️⃣ Sell the Process, Not Just the Outcome

One of my premium services is what I call Get It Done Days.
Clients fly to the Gold Coast.
They sit at my desk with me for a full day.

In one day we might:
-Build their full membership
-Write their sales page copy
-Design the sales page
-Create the 3-step funnel
-Set up their member portal
-Build their app
-Create all student automations
-Set up abandoned cart sequences
-Implement follow-up systems

That’s the service.

2️⃣ Document It. Don’t Overproduce It.
With the client’s permission, I put my phone on a tripod.

I turn on hyperlapse.
No mic.
No script.
No performance.
No editing suite.

Just us working.
Typing.
Whiteboarding.
Laughing.
Creating.

Because hyperlapse removes sound, everything stays private and confidential.
What you see is movement.

3️⃣ Post It With Context

At the end of the day, I take a short extract and post:
Meet X.
They came to my house for a Get It Done Day.
Here’s what we built together today:

Then I bullet point everything we achieved.
And I finish with:
If you want your own Get It Done Day, message me.

No fancy graphics.
No dramatic music.
No overthinking.

4️⃣ The Result?
Every single time I post one of these…
I get at least five new bookings.
And I only run one Get It Done Day per month.
That means one simple behind-the-scenes post can fill the next six months.

5️⃣ Why This Works
They want proof.

They want to see:
-That you actually do the work
-That real humans trust you
-That transformation happens in real time
-That you’re not just talking about it

6️⃣ Stop Overcomplicating Your Marketing
You do not need:
-A production crew
-Fancy edits
-Cinematic transitions
-A massive team

You need:
-The discipline to document
-The courage to post
-A clear call to action

Most business owners aren’t failing because their service isn’t good.
They’re failing because no one sees it happening.

Join Sarahcordiner.com/legends today!

Sarah x

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